back to top

The New Kenzo Fragrance Ad Is Just As Insane As You Are

Spike Jonze at it again.

Posted on

Kenzo have partnered with Spike Jonze for their latest perfume ad, and it's a bonkers ride from start to finish.

View this video on YouTube

The ad stars Margaret Qualley, one of the young stars of HBO's The Leftovers. Qualley excuses herself from a formal event, looking damn resplendent in an emerald dress, but as a single tear falls down her cheek, all hell breaks loose.

And if you're thinking there's something Sia-esque about the routine, you'd be right on the money.

Jonze worked with Ryan Heffington, the choreographer behind Sia's "Chandelier" and "Elastic Heart" videos. Heffington told Vogue Qualley was more than keen to throw herself into the spirt of things. “She was incredibly gung ho to fall off stages and run up stairs in heels—super athletic.”