back to top

This Philippine Clothing Brand's Pro-LGBT Ad Is Being Helped Out By A Hashtag

According to the #PaintTheirHandsBack hashtag, you can't censor love in the Philippines.

Posted on

Bench, a Philippine clothing brand, recently launched an ad campaign called Love All Kinds of Love in the Philippines.

Courtesy of Bench / Via

The billboards feature Filipina actress and icon Gloria Romero with her grandson, Chris Gutierrez, and Bench model Solenn Heussaff with her fiancé, Nico Bolzico.

The campaigns also feature Preview magazine's creative director, Vince Uy, with his boyfriend, Nino Gaddi, as well as make-up artist Ana Paredes with her girlfriend, interior designer Carla Peña.

Rob Cham and Thysz Estrada started the hashtag #PaintTheirHandsBack to get design-savvy Filipinos to share photos of the billboard with Uy and Gaddi's hands back where they belong.

Facebook: robcham

Other people on Twitter gave Uy and Gaddi their hands back via Snapchat.

Love from Snapchat, @benchtm #PaintTheirHandsBack #LoveAllKindsOfLove


Love from Snapchat, @benchtm #PaintTheirHandsBack #LoveAllKindsOfLove

5:29 AM - 13 Feb 15ReplyRetweetFavorite

And with stickers from the Line messaging app.

...i can't draw so i did my best with my sticker collection from line camera @robcham #painttheirhandsback

bp (◡ᴥ◡✿)@valenzuelabpFollow

...i can't draw so i did my best with my sticker collection from line camera @robcham #painttheirhandsback

4:47 AM - 13 Feb 15ReplyRetweetFavorite

Some called for divine intervention in the best possible way.

by Owel Alvero #PaintTheirHandsBack #LoveAllKindsOfLove

rob cham@robchamFollow

by Owel Alvero

#PaintTheirHandsBack #LoveAllKindsOfLove

12:06 AM - 13 Feb 15ReplyRetweetFavorite

And someone used an already iconic love to rejoin Uy and Gaddi.

#PaintTheirHandsBack #LoveAllKindsOfLove

But of course, there was the one meme no one could resist.

CRYING. #painttheirhandsback meets #leftshark Thank you @emkey! Hahahaha



#painttheirhandsback meets #leftshark

Thank you @emkey! Hahahaha

1:08 AM - 13 Feb 15ReplyRetweetFavorite

More submissions can be found at the #PaintTheirHandsBack hashtag on Twitter.

by Paolo Geronimo #PaintTheirHandsBack #LoveAllKindsOfLove

rob cham@robchamFollow

by Paolo Geronimo

#PaintTheirHandsBack #LoveAllKindsOfLove

12:29 AM - 13 Feb 15ReplyRetweetFavorite

This isn't Bench's first time featuring members of the LGBT community in its work — the brand also had transgender model and activist Geena Rocero walk in its annual fashion show in 2014.

Yas, Bench. Yas, Rob Cham. Yas, Vince and Nino and Geena, yaaass.

H/T Petra.

Every. Tasty. Video. EVER. The new Tasty app is here!