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The Most Important Points From Twitter's IPO Road Show

Twitter is hitting the road today to make the case for its stock to investors. Here are some of the most important details from the road show.

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Twitter has started its IPO road show, in which it will make the case for why investors should buy in to Twitter at an $11.1 billion valuation.

The company set a price range for its IPO on Thursday, between $17 and $20, and is selling only a small number of shares at that price relative to some other IPOs. At such a discount, it's a safe bet to avoid the fate of Facebook, which dealt with nearly a full year of discussion about its IPO being a "disaster."

The company is expected to price its IPO around the week of Nov. 4. Here are a few of the important slides from the company's road show presentation.

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And when brands also create good content and seed it with promoted tweets, there's the opportunity for it to become exponentially larger if the tweet goes viral — bringing value to the brand at no additional cost.

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And here's the team, with a wide range of experience. "We had no idea that it would evolve to become the global, world-changing communications platform it has become," Costolo said.

Matthew Lynley is a business reporter for BuzzFeed News in San Francisco. Lynley reports on Silicon Valley and the tech industry.

Contact Matthew Lynley at matthew.lynley@buzzfeed.com.

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