back to top
Business

BlackBerry's Last Ditch Attempt To Win You Over Is Pretty Hilarious

BlackBerry's open letter to its users sounds more desperate than ever. It also seems really familiar.

Posted on

No matter what you've heard about its demise, BlackBerry really, really wants you to stick around.

The company's new open letter to its users went live on the company's website today, and it basically reeks of desperation.

BlackBerry is already in the middle of finding a buyer for itself and looking to expand its flagship messaging service, BlackBerry Messenger, beyond the BlackBerry. On top of that, the stock is worth a fraction of what the company used to be worth.

The company's post seems like a scene straight out of a movie.

"We believe in BlackBerry – our people, our technology and our ability to adapt. More importantly, we believe in you. We focus every day on what it takes to make sure that you can take care of business."

But, there's nothing about what BlackBerry is really doing to save itself that it hasn't already said before.

Matthew Lynley is a business reporter for BuzzFeed News in San Francisco. Lynley reports on Silicon Valley and the tech industry.

Contact Matthew Lynley at matthew.lynley@buzzfeed.com.

Deputy Editorial Director, BuzzFeed San Francisco

Contact Jessica Misener at jessica.misener@buzzfeed.com.

Got a confidential tip? Submit it here.