A Top Twitter Executive Just Had A Massive Direct Message Fail

It looks like Twitter’s finance chief Anthony Noto thought he was messaging another Twitter executive about buying a company. Anthony Weiner, a prominent victim of the DM Fail, was quick to step in and offer support.

Brian Ach / Getty Images

It seems Twitter’s new chief financial officer hasn’t gotten the hang of Twitter just yet.

Twitter CFO Anthony Noto committed a classic Twitter error by accidentally tweeting out a suggestion that Twitter should buy a company, in what looks like a classic case of DM Fail. Noto is one of Twitter’s newest prize hires, and as a Goldman Sachs banker, helped take the company public.

Noto is, of course, not the first high-profile user to accidentally tweet out what would otherwise be a direct message. And not long after he made the faux pas, one of the best-known casualties of the DM fail stepped in to joke about it.

A Twitter representative said the company had no comment, but merger and acquisition conversations are basically business as usual for a company like Twitter. The company, as it is trying to figure out how to improve its user-facing products and re-ignite its user growth.

Twitter’s share price was unchanged in extended trading Monday evening following the DM fail.

(h/t Kevin Roose)

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