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We've Hit Peak Tesla

This is the week the business media went crazy for Tesla and its founder Elon Musk.

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Noah Berger / Reuters

Tesla Chief Executive Officer Elon Musk celebrates at his company's factory as the car company began delivering its Model S electric sedan in Fremont, California, in this June 22, 2012, file photo.

Tesla Motors and its founder Elon Musk, the widely reported inspiration for Iron Man's Tony Stark, had a huge week: it's stock cracked $100 for the first time ever, it announced an expansion of its Supercharger network that will let drivers of its Model S electric car drive across the country, and Musk mused about building a "Hyperloop" — a yet-unrealized "fourth mode" of transportation that would get people from Los Angeles to San Francisco in just 30 minutes.

As a result, for at least this week, Tesla and Musk usurped Apple as the darling of the business media.

And while Josh Brown, a financial advisor at Fusion Analytics, told BuzzFeed that Tesla and Musk were worth paying attention to, he said of the abundance of coverage, "I'm not reading any of it."

"I think people should be excited. Isn't it a pleasure for someone to pick up the innovation," he asked rhetorically.

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Over 75 "article" links for $TSLA on @yahoofinance yesterday, May 30th. Joke.

Downtown Josh Brown

@ReformedBroker

Over 75 "article" links for $TSLA on @yahoofinance yesterday, May 30th. Joke.

Yahoo! Finance Loves Telsa

"Yahoo! Finance is the center of the universe for online financial content, it always was and still is," Brown told BuzzFeed. "What makes Yahoo! Finance everyone's homepage is that they're offering you a view of everything else, you don't have to go hoping from site to site, you can get to everything there."

Tesla Motors hasn't seen this type of search traffic since it was founded in 2006.

Via google.com

And that scent you smell is actually peak Musk.

Via google.com
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Today is $TSLA day! keep coming with those questions for our interview with Musk-Squawk on the Street.

Jim Cramer

@jimcramer

Today is $TSLA day! keep coming with those questions for our interview with Musk-Squawk on the Street.

CNBC's famously excitable Jim Cramer took the Tesla Model S on a test drive.

Via video.cnbc.com

The network also had a 15+ minute interview with Elon Musk today.

Via video.cnbc.com

I read all 100 of yesterday's Tesla articles, my conclusion is that the car runs on electricity.

Downtown Josh Brown

@ReformedBroker

I read all 100 of yesterday's Tesla articles, my conclusion is that the car runs on electricity.

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Alas, No.

Elon Musk: I'm Not Dating Cameron Diaz http://t.co/zzChyWCe9F

SAI

@SAI

Elon Musk: I'm Not Dating Cameron Diaz http://t.co/zzChyWCe9F

If Elon Musk isn't dating Cameron Diaz, does that mean he's not quite the mega-success story we've all been making him out to be?

danprimack

@danprimack

If Elon Musk isn't dating Cameron Diaz, does that mean he's not quite the mega-success story we've all been making him out to be?

But it's still a business story.

$TSLA shares unaffected following Elon Musk comment he is 'not dating Cameron Diaz'

Benzinga.com

@Benzinga

$TSLA shares unaffected following Elon Musk comment he is 'not dating Cameron Diaz'

Matthew Zeitlin is a business reporter for BuzzFeed News and is based in New York. Zeitlin reports on Wall Street and big banks.

Contact Matthew Zeitlin at matt.zeitlin@buzzfeed.com.

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