Apple's iPhones and iPads have transformed the company into a mobile gaming giant. Now, with a new Apple TV due out later this year, the company is poised to bring games to the living room as well. In possible preparation for that move, Apple on Thursday debuted a new Twitter channel dedicated to games. Dubbed @AppStoreGames, the account promises a curated feed of Apple gaming selections "straight from our Games Editors."
The feed will feature content from the editors who curate the gaming section of Apple's App Store, and will include weekly features like game previews, tips, and interviews with developers. And all this content will be scheduled and appear natively on Twitter, Apple confirmed to BuzzFeed.
As BuzzFeed News first reported, Apple is expected to unveil its latest Apple TV on September 9 at a media event in San Francisco. And, as BuzzFeed News also reported, the device is expected to arrive at market with an App Store of its own as well as
Earlier this week, 9to5 Mac reported that the new Apple TV will have "deep support for gaming," claiming it "will also support more complex, console-style Bluetooth game controllers."
About 30% of Apple's iOS App Store downloads were for games in the last quarter of 2014, IDC and App Annie said in a report, and nearly 75% of spending in the App Store was for games.
Matthew Zeitlin is a business reporter for BuzzFeed News and is based in New York. Zeitlin reports on Wall Street and big banks.
Contact Matthew Zeitlin at firstname.lastname@example.org.
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