In 2008, Hudgens' second album, Identified, came out, and the one and only single is "Sneakernight," which somehow is both baffling and makes all the sense in the world. The entire song is about about dancing in sneakers (because "basically what we're gonna do is dance"), and the product placement for Ekko's glowing shoes is PROMINENT. IDK what came first, the song or the Ekko deal, but the real winner here is 2008 fashion. The fedora. The sparkly tank top. The hoodies. Yes, even the Ekko glowing footwear. The stuff of legends. I can't wait until 2030, when all these trends will be back in style. I, personally, am very excited for the return of the plaid short, but perhaps that's just me.