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Manchester United Painted Their Mascots' Faces Blue To Promote The New "X-Men" Film

Who says that football is over-commercialised?

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When Manchester United captain Wayne Rooney led his side out for the final Premier League game of the season last night, he was accompanied by a mascot with blue face paint.

Reuters Staff / Reuters

It wasn't a rebranding exercise for the Red Devils, but a promotional tie-in for the X-Men: Apocalypse movie.

Man Utd come out at Old Trafford to the 20th Century Fox tune, with mascots dressed up as X-Men #ModernFootball

All 11 of the mascots had X-Men character names on their shirts.

Man Utd / Via Twitter: @ManUtd

And three children, described as "lucky youngsters" by the club, had elaborate blue face paint put on to make them resemble Nightcrawler, Beast, and Mystique.

https://twitter.com/ManUtd/status/731838140118355968
https://twitter.com/ManUtd/status/731838140118355968

Cyclops kind of phoned it in though.

People weren't particularly happy about the whole thing.

Why are the Man Utd kids dressed up as X men


Man Utd dressing up mascots to promote the new X-Men film, a powerful new low for football...

@lukedvd man Utd and X-Men, two brands that meant a lot when I was a kid but now I wonder if either have any relevance or impact.

Ahhhh hahahahaha the Man Utd mascots were done up as X-Men characters. It does not get worse than that in football.

You can watch Manchester United in all good stadiums from next season onwards.




Matthew Champion is a deputy world news editor for BuzzFeed News and is based in London.

Contact Matthew Champion at matthew.champion@buzzfeed.com.

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