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    29 Small Businesses Trying To Make The World A Little Better

    Some simply bring a lil' joy. Some champion a cause. All of 'em are dope.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Bitchin' Design Co. aims to bring awareness to a variety of issues with its voicey products — including mental health, LGBTQ rights, women's rights, violence against women and children, racism, and way more.

    model holding a white mug with multi-colored words that say "your feelings are valid"
    Bitchin' Design Co. / Etsy

    Bitchin' Design Co. is a queer-owned brand and self-described feminist shop where you'll find so many different items featuring funny quips and empowering slogans.

    Get the mug from Bitchin' Design Co. on Etsy for $13.59 and the sweatshirt for $30.40 (available in sizes S–5XL) or browse the entire store for your next fave find.

    2. Soothi is an eco-friendly brand that handmakes customizable leather journals and notebooks out of recyclable materials (yesss earth!). Some of each purchase goes to Animal Aid Unlimited, a rescue hospital and sanctuary for street animals in India (where the brand does its sourcing).


    This eco-friendly brand is based in Oakland and oh yes, the brand plants a 🌳 for each journal sold. You know we love (read: neeeeeeeed) trees. Gift wrapping is available too if you find one you'd like to send to someone special.

    Get the journal on the left from Soothi for $48 and the one on the right for $50.

    3. Little Pickle Memories makes keepsake products that are inclusive of ALL parents — single, adoptive, lesbian, gay, ALL — and gender-neutral.

    the white and blue checkered baby record book
    Little Pickle Memories

    Little Pickle Memories is a queer- and family-owned business based in the UK. You'll find baby books, adoption record books, adoption gift sets, newborn gift sets, gender-neutral baby gifts, and way more! 

    Promising review: "A perfect way to record the first weeks and months of any baby born into the family. I love how the language has been carefully chosen to suit any type of family. Love it!" —kateshamas 

    Get it from Little Pickle Memories on Etsy for $25.06 (available in three colors). 

    4. B Condoms makes lubricated, odorless, all-natural condoms. but doesn't stop there where wellness and safety are concerned! The brand also partners with nonprofits, donates thousands of condoms, and works to reduce STIs, unplanned pregnancy, and human trafficking in the Black community.

    B Condoms

    B Condoms is a Black-owned brand based in Atlanta too, BTW!

    Get a box from B Condoms on Amazon for $11.99+ (available in a box of 10 or 20) or directly from the B Condoms site for $10+ (available in a variety of sizes, styles, and quantities).

    5. Conscious Step makes cozy socks but also uses the proceeds to benefit a variety of different causes that you get to pick!

    box of three pairs of ankle socks in different pinks ranging from light to medium to dark pink
    Conscious Step / Instagram / Via

    This particular set of pink socks was made to help raise funds for the Keep a Breast foundation, a breast cancer prevention program. Across the website, though, you have your choice between socks that contribute to 17 different causes.

    Promising review: "These socks are unbelievably comfortable and look great in all of my shoes. I got some as gifts and it feels so good support a good cause." —Victoria B.

    Get this pack of three from Conscious Step for $34.95 (small and medium) or shop all of the socks here.

    6. Ekobo makes sustainable bamboo home goods but goes the extra mile to educate folks on how to be more eco-friendly. Each product has in-depth details about how long it may take to decompose and how to properly dispose of it so we can all do our part.


    Ekobo is a small French lifestyle brand dedicated to making our environment better. A couple more things you'll ADORE about the specific set shown here:

    1) It's biodegradable and designed to break down fully within about two to three years. There are even specific disposal directions on the site just for this bowl to make that breakdown time faster!

    2) There's a spout so you can easily pour sauces and batters but if you're thinking, "I could water my plants with that!" then you're absolutely right! 🌱💦🌎

    Get the 2-in-1 colander from Ekobo on Goldune for $42 (available in five colors) or check out all the home goods from the brand.

    7. Wad-Free makes bedsheet detanglers to prevent your linens from wadding up in the washer and dryer. Genius, right? The brand also donates to the American Brain Tumor Association for brain cancer research.

    Wad-Free is a woman-owned small business founded by inventor Cyndi, who taught herself computer-aided design (CAD) to design this product after having lotsa trouble with her sheets wadding up in the washer and dryer. (And yuppp, you def prob saw her on Shark Tank. Look at how Cyndi's soaring! 🥰🦈)

    Promising review: "I was mildly skeptical, but it works exactly as promoted! I've used it five times and each time there's been no twisting of the sheets and no pillowcases balled up and still wet when the dryer goes off. Super helpful that it comes with two units, one for the top sheet and one for the fitted sheet, so I don't have to split them into separate loads. I no longer dread washing sheets and plan to buy some of these as gifts. LOVE it!" —Amazon Customer

    Get it from Wad-Free on Amazon for $18.99.

    8. Chemo Cozy makes snuggly fleece jackets with details designed so people in chemotherapy or any type of infusion treatment feel much comfier. The jackets have specially located zippers to allow universal access to ports, PICC lines, or forearms by clinical staff without folks needing to disrobe in a cold office.

    ChemoCozy / Etsy

    Chemo Cozy is a genius Pennsylvania-based brand dedicated to helping folks fight cancer in comfort! It was founded by Ellen and Greg Hamilton after Greg's experience with chemotherapy. Greg has since passed on, and may he rest in eternal peace.

    Promising review: "Bought this for a family member dealing with chemo. I wasn't sure about their size but Ellen was very helpful. The jacket fit and is much appreciated! Highly recommend this. There aren't a lot of items out there geared toward men going through chemo. So glad I found this!" —Susan

    Get the men's jacket on the left from Chemo Cozy on Etsy for $69.99 (available in sizes M–XXL) and the kids' jacket on the right for $69.99 (available in sizes 4T–12 US kids).

    9. Green City Living is dedicated to making reusable, eco-friendly home goods that make it easy to reduce waste. You'll find reusable paper towels, sponges, and even coffee filters.

    Pile of bacon sitting on the quilted cloth
    GreenCityLiving / Etsy

    This family-run, Colorado-based brand also donates 2.5% of its sales to the Climate Emergency Fund, an organization that supports climate activists. Not sure where to start with all the lovely product offerings? BuzzFeeders ADORE the famous bacon sponge. Start there. 👅🥓

    Promising review: "These are amazing!!! They work! And no stains!!! I was concerned that since I don’t use Dawn or a big-name-brand dish soap, my Earth-friendly soap might not cut the grease as well, but that was not the case! My bacon sponge is perfectly clean and spotless! I love it! So glad I ordered two! I couldn’t be more pleased!!!" —cattealover

    Get it from Green City Living on Etsy for $12.

    10. Nalgona Positive Shop sells clothing and accessories to inspire body positivity and cultural pride. It's run by Nalgona Positivity Pride (NPP), an eating disorders awareness org offering eating disorder education and support for those in the BIPOC community who struggle with eating and body image.

    Nalgona Postiive Shop / Etsy

    The shop and organization is a "Latinx/Brown woman–owned small business" run by Gloria Lucas and based in sunny California.

    Get the T-shirt from Nalgona Positive Shop on Etsy for $30 (available in men's sizes S–4X), the mug for $26, or browse the whole shop for more affirming items.

    11. Pick 'N Peel Stones makes palm-sized lava rocks that can be picked in efforts to help ease folks who experience anxiety or general nervous energy.

    A model using a tiny hook to pick blue paint out of a lava rock with tiny holes
    Pick 'N Peel Stones/Etsy

    Pick 'N Peel Stones is a small business based in Pennsylvania that specializes in these pickable painted lava rocks for folks who want to keep their hands occupied and just chillax. The brand was founded by Renee Benn, who started it to channel their anxiety after losing their job.

    Promising review: "Shipped very quickly! It’s a lot tougher to pick at than I anticipated which is great because I thought I would pick it all off in a day. Very satisfying and I will definitely be buying a refill!" —Etsy reviewer

    Get the full kit from Pick 'N Peel Stones on Etsy for $27.99 (comes the stone, picking hook, plus filler).

    12. Empathy Grown handmakes really beautiful polymer clay earrings. 15% to 20% of the proceeds from the designs go toward organizations OR individuals supporting Black, brown, and Indigenous lives.

    Empathy Handmade, Empathy Grown

    Empathy Grown is a woman-owned, Colorado-based business founded by Soraya Latiff. She's from Trinidad & Tobago and proudly identifies as a descendant of East Indian, West African, Chinese, and Indigenous folks. Latiff is also a graduate student, youth organizer, and social justice educator. Check out her TED Talk on the six lessons she's learned from youth activism. BTW, all of her earrings come in compostable packaging and you know we love to see it! 🌎😍

    Get the earrings on the left from Empathy Grown for $24 and the ones on the right for $25.

    13. Cheekbone makes cruelty-free makeup that's also highly pigmented so you get all the color you prefer in a beat. The best part? The brand was founded so that Indigenous youth would see themselves represented in the beauty industry.

    model wearing a read lipstick and holding the lipstick tube

    The Canada-based, Indigenous-owned brand works to support Indigenous youth via product donations, monetary donations, or project-focused donations. Some organizations that Cheekbone has supported include Nisichawayasihk Cree Nation (NCN) Women’s Shelter, Youth Leadership Society of BC, Toronto Indigenous Harm Reduction, Horizons for Youth, Canadian Council for Aboriginal Business, and the Onaman Collective. 

    Get the lipstick from Cheekbone for $26 (available in eight shades).

    14. Alivia sells clothing and accessories with art-inspired designs made by people with disabilities through their employment program with the Center for All Abilities in NYC.


    Every single design from this woman-owned brand features a print created by someone from the program and is transformed into a clothing piece you can buy and wear for life. Every letter on this pretty sweatshirt was hand-cut by an adult employee with a disability. Plus, 10% of the profits go right back from Alivia to the program.

    Get the Love sweater from Alivia for $125 and the cheetah sweater for $260.

    15. Magic Linen makes linen home goods meant to keep you cozy and last you a couple of forevers. This family-owned business also takes care to source materials from other locally based, family-owned brands to support their community. 

    brown linen blanket on a bed with matching linen pillowcases on the pillows. The bed is unmade.

    Magic Linen is based in Lithuania, BTW. Also, you'll be happy to know that the brand accepts custom orders!

    Promising review (for the cinnamon waffle blanket): "We now own the waffle blanket in two colors — the dusty rose and the cinnamon — and we are obsessed with both. Amazing quality, comfort, and style." —Brittney Y.

    Get the cinnamon waffle blanket from Magic Linen for $149 (available in two bed sizes and in five colors) and be sure to check out all the cool things in the shop.

    16. Maya's Cookies is donating a portion of the proceeds from its Classic Holiday Collection boxes to F.A.N.C.Y., a leadership program designed to provide mentorship to Black and brown girls and increase their access to education and employment opportunities. Sweet treats and even sweeter causes? Stanningggg. 🎁🍪

    Maya's Cookies

    Maya's Cookies is a Black-owned and woman-owned small business based in San Diego. I tried nearly every cookie flavor this brand has available and they are truly DELICIOUS. I've also gifted these boxes to (vegan and nonvegan) loved ones and we all eat these cookies UP over here.

    Get the Classic Holiday Collection box from Maya's Cookies for $50 (comes with eight cookies, two of each flavor).

    17. Companion Candles doesn't make regular candles. The brand makes cool candles that smell wonderful but are safe for humans and our pets to be around.

    the "Celebrate the season" candle
    Companion Candles

    This Chicago-based, woman-owned brand also gives a portion of its proceeds to different animal welfare organizations and YOU get to select which one your money will go to. The choices are The Anti-Cruelty Society, Animal Welfare Society, and One Tail At A Time.

    Get the Celebrate The Season candle from Companion Candles for $25.

    18. Pond Los Angeles makes the most luxe travel-friendly clothing and accessories and does it all with the intentional use of a woman-led manufacturer to support ongoing employment and leadership for women.

    Pond Los Angeles

    BTW, Pond Los Angeles is also a woman-owned and Asian American-owned brand based in sunny California. I own the travel hoodie in black and I actually factually REFUSE to wear any other hoodie to the airport. I pull my sleep mask down and it's a wrap, OK?! Asleep before takeoff.

    Promising review: "I fly a lot and am constantly trying to find a hoodie with a big hood to cover my eyes so I can catch up on some beauty sleep on the plane. I saw this product on Instagram and knew it would be a game changer. I was able to use it recently for the first time on an early morning flight, and let me tell you, it is EVERYTHING I was looking for and more. It’s comfy, cozy, oversized, and the eye covers make you feel like you’re in a whole other world and not packed like a sardine on a plane. My over-ear headphone fit perfectly under it, and I got the best sleep I’ve had on a plane — EVER! Like other reviews have said, it is big, so size down if you want something a little more snug. It’s a little big, but I love my stuff oversized, so I am fine. I have been wearing it every day at home and can’t wait to get the black and blush one!" —Heather G.

    Get the hoodie from Pond Los Angeles for $128 (available in sizes S–L and three colors, including black and oak).

    19. Bean & Bean makes a rich selection of coffee, tea, and accessories! The brand also aims to facilitate gender equality in the coffee industry — sourcing products from female producers as often as possible. More than half of the Bean & Bean coffee comes from woman-led or -owned coffee farms. ☕️

    four bags of coffee bags in different flavors
    Bean & Bean

    Bean & Bean is owned and run by Korean American mother-daughter duo, Rachel and Jiyoon! They’re certified Q graders (coffee sommeliers, if ya will ) running their family business online and in their brick-and-mortar coffee shops in NYC.

    Promising review: "I’m subscribed to Peru Las Damas. Have two cups every morning and it makes my day. Bean & Bean is my favorite roaster and I can’t live without this Peru coffee subscription! Thank you for keeping me caffeinated." —Stephanie H.

    Get a single-bag coffee subscription from Bean & Bean for $54+ (available in two sizes, four blend options, nine grind types AND for three months, six months, or one year).

    20. Dazzling Deaf designs decorative skins for people who are deaf or hard of hearing that use and want to adorn their cochlear implants.

    Dazzling Deaf / Etsy

    Dazzling Deaf is a small business based in Bourbonnais, Illinois, that focuses on "embracing disability not hiding it." Peep this blurb about the brand from the owner, Quinn West:

    "I've been Deaf since birth and went through hearing aids, and now a cochlear implant! I've been immersed in the Deaf community later in life. After finding that community was when I became comfortable and even proud of being Deaf. After this, I started wanting my hearing aids to stand out. I started educating and advocating for the Deaf community, and the disabled community as a whole. I learned that when people understood more about it, the less stigma and discrimination I would face. Now I truly believe education is the best way to understanding."

    Promising review: "Had these skins on for over three months and they aren’t peeling or anything! I am thrilled that the product has lasted this long! Thank you again!" —Krystal

    Get the pink glitter skins from Dazzling Deaf on Etsy for $7 each (available in three colors and six device types) and the holographic skins for $7.50 each (available in three colors and six device types) or just download the files to make them on your own!

    21. Paper Therapy makes mindfulness cards to help you push and cheer yourself on with messages like "My ability to conquer my challenges is limitless; my potential to succeed is infinite" and gentle directives like "Stop, drink a glass of water, and give yourself a hug." INTO IT! INTO IT! INTO IT!

    Marquaysa Battle / BuzzFeed, Aaron Ni'jai / Paper Therapy

    Paper Therapy is a Black-owned and queer-owned brand founded by Aaron Ni’jai Johnson Jr. He was inspired to create the deck after posting affirmations that he picked up during therapy in his space to keep them top of mind.

    Get a pack of 52 cards from Paper Therapy for $29.99.

    22. Diop makes African-inspired leisurewear and encourages people of all identities to wear their pieces and to use the designs, when appropriate and you feel comfy, to have healthy conversations about cultural appropriation. The brand even has an entire page dedicated to why it welcomes all wearers and how to engage in dialogue about it that isn't harmful.

    left side shows a person wearing a face covering that's black with a white print and pulled up over their nose while the right shows another person wearing it pushed down so it just wraps around their neck like an infinity scarf

    Diop is a Black-owned business founded and run by first-generation Nigerian American Mapate Diop. The brand specializes in easy-to-wear designs made with Ankara print in a fine selection of clothing and accessories. Of course, the brand's opinions about what should and shouldn't be considered cultural appropriation will not be shared by all, but the information is there if you choose to check it out.

    Get the fleece winter gaiter from Diop for $28 (available in nine colors and one size that fits most) and be sure to check out the whole shop for cool designs.

    23. Good Light is a skincare brand dedicated to making products that appeal to people of all genders. Sure, skincare doesn't really have a gender attached to it, but that isn't always how products are marketed. Good Light aims to ensure that all folks feel welcomed with their products, packaging, and overall branding.

    Good Light

    Good Light is also queer-owned, AAPI-owned, and full of products that are cruelty-free and vegan.

    Promising review: "I absolutely love this toner. It doesn’t irritate my sensitive skin, yet still refines it and makes me look radiant. I love the texture and it smells nice, too, even though it doesn’t contain artificial fragrance, which I appreciate. I’ve already repurchased and will continue to do so." —Tamara R.

    Get the milky toner from Good Light for $22 and shop all the skincare here.

    24. Nappy Head Club puts out positive messages about textured hair and Blackness via apparel and home goods! The brand also donates a portion of its proceeds to a different cause monthly.

    Nappy Head Club

    I just ordered this Blacker The Berry throw blanket in this shop's recent Cyber Week sale and I can't wait to cuddle up in it. Nappy Head Club is also a Black-owned brand that uses its blog to amplify diverse voices, BTW. Check it out under the "Conversations" section of the site.

    Get the scarf from Nappy Head Club for $26.60, the throw blanket for $64.40, or browse the full shop for your next great keepsake or gift.

    25. Meg Emiko Art is a queer-owned Etsy shop that makes a little bit of everything — stickers, sweaters, pins, and more — and calls for the equality and protection of queer folks and other marginalized groups. A portion of the proceeds from different items goes to organizations aligning with those values.

    megemiko / Via Etsy

    For example, Meg Emiko Art donates 50% of proceeds for the They/Them sweater and 30% of proceeds from the Protect Trans Kids sweater (shown above) to the Marsha P. Johnson Institute, which "protects and defends the human rights of BLACK transgender people" by "organizing, advocating, creating an intentional community to heal, developing transformative leadership, and promoting our collective power."

    Meanwhile, the shop will donate 50% of its profits from this You Are Valid Hoodie go to the TGI Justice Project, "a group of transgender, gender-variant and intersex people, inside and outside of prisons, jails, and detention centers, creating a united family in the struggle for survival and freedom." The org fights "against human rights abuses, imprisonment, police violence, racism, poverty, and societal pressures."

    Get the They/Them sweater from Meg Emiko Art on Etsy for $35, the Protect Trans Kids sweater for $35, and the You Are Valid Hoodie for $39 (all available in sizes S–5X and eight colors).

    26. Funderlying Details makes Super Happy Pots designed for practical uses but also to just bring some color and fun into your space. And joy, even in the simplest little things, is certainly something the world could use more of.

    the pot that with beige cotton rope and colorful pom-poms. It's shaped like a vertical cylinder.
    the pot that with beige cotton rope and colorful pom-poms. It's shaped like a vertical cylinder.
    Funderlying Details / Etsy

    The pots/baskets are made with cotton rope and colorful wool embellishments by creator April Funstrom for her family-run shop. Funstrom started making her colorful pots during the pandemic as a creative outlet and has chosen to share the, well, FUN! She makes 'em and her husband ships 'em out! Peep this blurb from Funstrom ahead:

    "One thing that I really love about these fun Spheres of Awesomeness is their ability to bring a spark of joy into any room. My inspiration was to use these for a small craft project but I fell in love with their texture and how they remind me of childhood, digging your hands in a fresh pile of crayons, or a clump of sequins; it's just fun. I’m obsessed with felt as a medium and I hope you all are able to find as much enjoyment from them as I have!" —April Funstrom

    Get this fun basket from Funderlying Details on Etsy for $28.95 and be sure to get in on all the FUN in the store.

    27. SunshinyMoon handmakes period kits, period wallets, and trackers perfect for people who experience menstrual cycles.

    Sunshiny Moon / Etsy

    Sunshiny Moon is a Black-owned and woman-owned business dedicated to making periods less of a hassle to experience and much easier to teach newbies. Each period kit includes a colorful handmade zip-up bag (perfect for kids!) with a variety of labeled products inside for folks to try. The bag is, of course, reusable so they can keep all their preferred products in stock and on hand with ease.

    Promising review: "Right away this seller contacted me to thank me for my purchase, which was thoughtful, and she has been in touch with me throughout the process to make sure all my treasures arrived. My daughter loved this super-cute dial to keep track of her cycle. She has put it up on her board. I love that she is unafraid or embarrassed by getting her period. I wish I had these cool things when I got my first period." —Jessica

    Get the pretty printed period kits from SunshinyMoon on Etsy for $34.40 each (available in 20+ prints and colors) and the period tracker dial for $9.45.

    28. Kashmir VIII makes vibrant lifestyle products that pay tribute to pop culture icons and moments. The brand regularly donates a portion (and sometimes 100%!) of its proceeds to various causes that involve uplifting Black people, supporting women in business, and so much more.

    Kashmir VIII

    I've been a Kashmir VIII fan for years. I ADORE her designs (especially my Beychella mask!) and have always deeply appreciated how transparent the founder, artist Kashmir Thompson, is about the donations she says she’ll release. I’ve literally seen her post screenshots to her social media pages of the receipts from donating to a number of causes after fundraising with her product sales. It's the philanthropy and the openness for meeee.

    Get the masks from Kashmir VIII for $13 each and the coaster set for $40.

    29. More Than A Mrs. is dedicated to empowering women to find their purpose and achieve their goals. Its e-racks are filled with premade and printable affirmations, journals for writing down those master plans, bookmarks, mugs with cheery designs, and more.

    More Than A Mrs. / Etsy

    More Than A Mrs. is a Black-owned and woman-owned brand based in Atlanta, Georgia, and run by the owner, Jennifer. When Jennifer isn't making the perfect mug or journal for your loved one, she's practicing law. Gotta stan, OK?!! Also, I think anyone who loves to write will especially love the color-your-own journal that's pretty much a customizable item by default!

    Promising review: The [affirmation] cards were everything I was expecting and more. I got them as birthday gifts for my sisters-in-law and they really loved them. I will definitely purchase again." —Mickieila

    Peep all the empowering lifestyle products at More Than A Mrs.

    Reviews have been edited for length and/or clarity.

    Wanna shop small more? Say less! Peep our Shop Small section for a ton of ideas perfect for everyday use annnd gifting 😎🎁.

    Gold Bond / Shaq

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