Skip To Content

    29 Small Businesses Trying To Make The World A Little Better

    Some simply bring a lil' joy. Some champion a cause. All of 'em are dope.

    We hope you love the products we recommend! All of them were independently selected by our editors. Some may have been sent as samples, but all opinions and reviews are our own. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Bitchin' Design Co. aims to bring awareness to a variety of issues with its voicey products — including mental health, LGBTQ rights, women's rights, violence against women and children, racism, and way more.

    model holding a white mug with multi-colored words that say "your feelings are valid"

    2. Soothi is an eco-friendly brand that handmakes customizable leather journals and notebooks out of recyclable materials (yesss earth!). Some of each purchase goes to Animal Aid Unlimited, a rescue hospital and sanctuary for street animals in India (where the brand does its sourcing).

    3. Little Pickle Memories makes keepsake products that are inclusive of ALL parents — single, adoptive, lesbian, gay, ALL — and gender-neutral.

    the white and blue checkered baby record book

    4. B Condoms makes lubricated, odorless, all-natural condoms. but doesn't stop there where wellness and safety are concerned! The brand also partners with nonprofits, donates thousands of condoms, and works to reduce STIs, unplanned pregnancy, and human trafficking in the Black community.

    5. Conscious Step makes cozy socks but also uses the proceeds to benefit a variety of different causes that you get to pick!

    box of three pairs of ankle socks in different pinks ranging from light to medium to dark pink

    6. Ekobo makes sustainable bamboo home goods but goes the extra mile to educate folks on how to be more eco-friendly. Each product has in-depth details about how long it may take to decompose and how to properly dispose of it so we can all do our part.

    7. Wad-Free makes bedsheet detanglers to prevent your linens from wadding up in the washer and dryer. Genius, right? The brand also donates to the American Brain Tumor Association for brain cancer research.

    Wad-Free is a woman-owned small business founded by inventor Cyndi, who taught herself computer-aided design (CAD) to design this product after having lotsa trouble with her sheets wadding up in the washer and dryer. (And yuppp, you def prob saw her on Shark Tank. Look at how Cyndi's soaring! 🥰🦈)

    Promising review: "I was mildly skeptical, but it works exactly as promoted! I've used it five times and each time there's been no twisting of the sheets and no pillowcases balled up and still wet when the dryer goes off. Super helpful that it comes with two units, one for the top sheet and one for the fitted sheet, so I don't have to split them into separate loads. I no longer dread washing sheets and plan to buy some of these as gifts. LOVE it!" —Amazon Customer

    Get it from Wad-Free on Amazon for $18.99.

    8. Chemo Cozy makes snuggly fleece jackets with details designed so people in chemotherapy or any type of infusion treatment feel much comfier. The jackets have specially located zippers to allow universal access to ports, PICC lines, or forearms by clinical staff without folks needing to disrobe in a cold office.

    9. Green City Living is dedicated to making reusable, eco-friendly home goods that make it easy to reduce waste. You'll find reusable paper towels, sponges, and even coffee filters.

    Pile of bacon sitting on the quilted cloth

    10. Nalgona Positive Shop sells clothing and accessories to inspire body positivity and cultural pride. It's run by Nalgona Positivity Pride (NPP), an eating disorders awareness org offering eating disorder education and support for those in the BIPOC community who struggle with eating and body image.

    11. Pick 'N Peel Stones makes palm-sized lava rocks that can be picked in efforts to help ease folks who experience anxiety or general nervous energy.

    A model using a tiny hook to pick blue paint out of a lava rock with tiny holes

    12. Empathy Grown handmakes really beautiful polymer clay earrings. 15% to 20% of the proceeds from the designs go toward organizations OR individuals supporting Black, brown, and Indigenous lives.

    13. Cheekbone makes cruelty-free makeup that's also highly pigmented so you get all the color you prefer in a beat. The best part? The brand was founded so that Indigenous youth would see themselves represented in the beauty industry.

    model wearing a read lipstick and holding the lipstick tube

    14. Alivia sells clothing and accessories with art-inspired designs made by people with disabilities through their employment program with the Center for All Abilities in NYC.

    15. Magic Linen makes linen home goods meant to keep you cozy and last you a couple of forevers. This family-owned business also takes care to source materials from other locally based, family-owned brands to support their community. 

    brown linen blanket on a bed with matching linen pillowcases on the pillows. The bed is unmade.
    MagicLinen

    Magic Linen is based in Lithuania, BTW. Also, you'll be happy to know that the brand accepts custom orders!

    Promising review (for the cinnamon waffle blanket): "We now own the waffle blanket in two colors — the dusty rose and the cinnamon — and we are obsessed with both. Amazing quality, comfort, and style." —Brittney Y.

    Get the cinnamon waffle blanket from Magic Linen for $149 (available in two bed sizes and in five colors) and be sure to check out all the cool things in the shop.

    16. Maya's Cookies is donating a portion of the proceeds from its Classic Holiday Collection boxes to F.A.N.C.Y., a leadership program designed to provide mentorship to Black and brown girls and increase their access to education and employment opportunities. Sweet treats and even sweeter causes? Stanningggg. 🎁🍪

    17. Companion Candles doesn't make regular candles. The brand makes cool candles that smell wonderful but are safe for humans and our pets to be around.

    the "Celebrate the season" candle

    18. Pond Los Angeles makes the most luxe travel-friendly clothing and accessories and does it all with the intentional use of a woman-led manufacturer to support ongoing employment and leadership for women.

    19. Bean & Bean makes a rich selection of coffee, tea, and accessories! The brand also aims to facilitate gender equality in the coffee industry — sourcing products from female producers as often as possible. More than half of the Bean & Bean coffee comes from woman-led or -owned coffee farms. ☕️

    four bags of coffee bags in different flavors

    20. Dazzling Deaf designs decorative skins for people who are deaf or hard of hearing that use and want to adorn their cochlear implants.

    21. Paper Therapy makes mindfulness cards to help you push and cheer yourself on with messages like "My ability to conquer my challenges is limitless; my potential to succeed is infinite" and gentle directives like "Stop, drink a glass of water, and give yourself a hug." INTO IT! INTO IT! INTO IT!

    22. Diop makes African-inspired leisurewear and encourages people of all identities to wear their pieces and to use the designs, when appropriate and you feel comfy, to have healthy conversations about cultural appropriation. The brand even has an entire page dedicated to why it welcomes all wearers and how to engage in dialogue about it that isn't harmful.

    left side shows a person wearing a face covering that's black with a white print and pulled up over their nose while the right shows another person wearing it pushed down so it just wraps around their neck like an infinity scarf

    23. Good Light is a skincare brand dedicated to making products that appeal to people of all genders. Sure, skincare doesn't really have a gender attached to it, but that isn't always how products are marketed. Good Light aims to ensure that all folks feel welcomed with their products, packaging, and overall branding.

    24. Nappy Head Club puts out positive messages about textured hair and Blackness via apparel and home goods! The brand also donates a portion of its proceeds to a different cause monthly.

    25. Meg Emiko Art is a queer-owned Etsy shop that makes a little bit of everything — stickers, sweaters, pins, and more — and calls for the equality and protection of queer folks and other marginalized groups. A portion of the proceeds from different items goes to organizations aligning with those values.

    26. Funderlying Details makes Super Happy Pots designed for practical uses but also to just bring some color and fun into your space. And joy, even in the simplest little things, is certainly something the world could use more of.

    the pot that with beige cotton rope and colorful pom-poms. It's shaped like a vertical cylinder.
    the pot that with beige cotton rope and colorful pom-poms. It's shaped like a vertical cylinder.
    Funderlying Details / Etsy

    The pots/baskets are made with cotton rope and colorful wool embellishments by creator April Funstrom for her family-run shop. Funstrom started making her colorful pots during the pandemic as a creative outlet and has chosen to share the, well, FUN! She makes 'em and her husband ships 'em out! Peep this blurb from Funstrom ahead:

    "One thing that I really love about these fun Spheres of Awesomeness is their ability to bring a spark of joy into any room. My inspiration was to use these for a small craft project but I fell in love with their texture and how they remind me of childhood, digging your hands in a fresh pile of crayons, or a clump of sequins; it's just fun. I’m obsessed with felt as a medium and I hope you all are able to find as much enjoyment from them as I have!" —April Funstrom

    Get this fun basket from Funderlying Details on Etsy for $28.95 and be sure to get in on all the FUN in the store.

    27. SunshinyMoon handmakes period kits, period wallets, and trackers perfect for people who experience menstrual cycles.

    28. Kashmir VIII makes vibrant lifestyle products that pay tribute to pop culture icons and moments. The brand regularly donates a portion (and sometimes 100%!) of its proceeds to various causes that involve uplifting Black people, supporting women in business, and so much more.