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29 Small Latinx-Owned Brands You'll Wish You'd Known About Sooner

Gorg earrings, oil for curls...actually, let's just have 'em all.

We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

While BuzzFeed celebrates Latinx Heritage Month, we also believe in highlighting contributions from Latinx folks year-round. Please enjoy this product post from BuzzFeed Shopping, the wonderful entrepreneurs who create these products and services, and know that you can enjoy these businesses well beyond this wonderful, dedicated month.

1. 16J Organics has you covered if you're into beauty and wellness products meant to make your skin extra yummy.

the body oil spray bottle and jar of body butter laying on a wooden surface

The shop is New York-based and Dominican woman-owned — founded by Lourdes, a skincare enthusiast who started off making products to use and share with her family and friends. Now, she's sharing her superfood-rich skincare with all of us!

Price range: $17–$104

Get more skincare form 16J Organics on Amazon Handmade.

2. Aleishla is a jewelry shop with simple yet eye-catching pieces that upgrade any look. You'll find lots of high-end fine jewelry plus beautiful pieces at a lower price point.


Jewelry artist Aleishla Lopez makes all of the pieces by hand in her Puerto Rico-based shop. I'm partial to the mother-of-pearl brass dangling earrings. They truly look like they were made for a goddess and I need them in my liffffffe.😭

Price range: $36–$1,255

Check out more beautiful jewelry pieces at Aleishla on Etsy.

3. Mia del Mar is a Miami-based beauty brand where you'll find a great variety of makeup and skincare products — all in vibrant packaging that for sure captures the MIA vibe.

Group of Mia Del Mar products including night cream, makeup palettes, and primer
Mia Del Mar

Mia del Mar is owned and run by a team of folks who proudly come from the United States, Colombia, Argentina, Venezuela, Cuba, and Brazil.

Price range: $12–$149

Get those beauty grabs from Mia Del Mar on Amazon or directly from the brand site.

4. Fanesha Fabre Art creates handmade pins, stickers, tote bags, and home goods — and all of it celebrates what it's like to live in New York City as a Latina.

Fanesha Fabre Art

This shop is Dominican-owned and woman-owned! You'll find stuff that includes OG New Yorkers like Biggie Smalls, Basquiat, and Big Pun (Uptown, baby!😘) AND images of other cool artifacts like hanging sneakers, bodega cats, and more. My fave is the illustrated puzzle called Ramona Lisa (shown above). Sis has baby hairs just baby hair-ing and nameplate bamboo earrings WITH the matching gold necklace. Believe it when I tell you the orig Mona Lisa could most definitely NEVER! 😍

Price range: $1.25–$40

Check out all of the unique, illustrated items at Fanesha Fabre Art on Etsy.

5. Hot Chocolate Design serves up quirky, fun shoes and accessories for folks who enjoy conversation pieces — like this pair of Mary Jane flats that'll def have folks asking where in the ~world~ did you find THOSE?!

reviewer's feet in the Mary Janes with a colorful world map print all over it and bright green trim

There are SO MANY MORE where these came from, including ones for your star sign and ones perfect for you Halloween fanatics! The brand is based in Venezuela and run by the founders, Angelina Aguerrevere and Pablo Martínez. Also, I may or may not have found a matching wallet from the brand for those map-inspired Mary Janes 😏🌎.

Price range: ~$55–$90

Check out all the fun shoes and accessories from Hot Chocolate Design on Amazon.

6. Generación churns out handmade leather goods created by a self-taught artisan based in California. You'll find bags, belts, journals, and more practical items you'll love and use on the regular.


Promising review (for the bag): "I love that it’s sturdy, simple, classy, and perfect size for all occasions. I also love that it's multipurpose as a clutch or side purse. Rose was a must-have for me 🌹💛." —Rosalinda

Price range: $17.99–$149.00

Check out more cool leather goods from Generación on Amazon Handmade.

7. La Parea Wellness is for folks with BIG self-care energy (or perhaps, you're looking to turn yours up?). It's full of beauty and lifestyle grabs that are all about giving yourself the TLC you deserve.

the candle sitting next to pink roses
La Parea Wellness / Etsy

La Parea Wellness is owned and run by Samantha Moise, an Ecuadorian-American woman who's also a registered nurse. Whether you're looking for aromatherapy products, a variety self-care box, hair products, or skincare — this shop is on top of it. Treat yo'self! 

Price range: $14–$75

Check out the variety of products from La Parea Wellness on Amazon Handmade OR shop the Etsy storefront.

8. The Sitos lifestyle shop was founded by Jessi, a proud "brown Latina" who handmakes a variety of home goods including macrame products, customizable gift boxes, and furniture.

Sitos / Etsy

The brand is based in Texas, btw!

Price range: $12–$305

Get your new fave from Sitos on Amazon Handmade OR from the Sitos storefront on Etsy.

9. Glamlite Cosmetics is all about makeup inspired by food and drinks. Whether you love tacos, burgers, or pizza — there's a palette (and more!) for it all. The latest collection is all about Happy Hour too so brb, filling up my whole (bar) cart.

palette shaped like a taco with 10 shades inside
Glamlite Cosmetics

The brand was founded by Dominican and self-described Caribbean immigrant, Giselle. Her food-centric makeup products were inspired by her years-long experiences with fat-shaming, bullying, and harmful beauty standards. Glamlite products are meant to combat shaming and spread the message that "beauty isn't one size fits all." Seriously, how can we not stan?

Price range: ~$10–$189

Check out all of the yummy-looking beauty products at Glamlite Cosmetics.

10. Tech-Life makes the indoor and outdoor speakers for your personal enjoyment and maybe for your next shindig. Play whatever you want (Ocean sounds? Cardi? That weird podcast you're stuck on? 🤪) with super-clear sound whenever you want.,

Tech-Life is a Latinx-owned brand (co-owned!) based in San Diego, Cali. The brand has speakers of various sizes plus a wearable watch-style speaker for on-the-go usage.

Price range: $19.99–$149.99

Check out all of the speakers in varying sizes and styles from Tech-Life on Amazon Launchpad.

11. Tappas is a family-owned business that makes a (surprise, surprise) tapas-inspired wooden serving dish that kinda looks like a bowl but works like a tray. Either way, it'll save space on the dinner table, make cleanup easy by minimizing serving dishes, and stores easily., Amazon

This cool kitchen invention has three tiers and can be ordered in all-natural beechwood or bamboo — both sustainable, eco-friendly materials. It's run by Sandra Portal-Andreu — a proud Cuban and Colombian — and her husband, Juan Andreu.

Promising review: "Fantastic quality! Love to keep it out in the counter even because it looks so cool! I use it for treats, sweets, snacks, etc.... It’s always filled and used for something — dinner, lunch, entertaining, or just for us at home. I bought two and I’m buying two more to give as gifts! I LOVE IT AND YOU WILL TOO!!!" —Nicole

Get the bowl from Tappas on Amazon Launchpad for $89.99.

12. Valfré makes uniquely designed clothing, accessories, home goods, stationery, and tech accessories so much more – and most feature original illustrations from Mexican artist and founder, Ilse Valfré.


The brand just dropped the spoopiest Halloween collection ever, btw! 😍

Price range: $5–$78

Check out more wonderfully designed items from Valfré.

13. Bomba Curls is for the curly-coily-kinky cuties who wanna keep their hair nourished! These products are meant to loop around those helix shafts and across those scalps with LOVE, OK?

left side is a model with a curly afro that's drooping a little bit and right is the afro lifted a bit with a little more bounce after applying the oil from Bomba Curls
bottles of the hair oil with a pointed scalp applicator top and tropical labels
Bomba Curls

Bomba Curls was created by Afro-Dominicana Lulu Corder and makes products meant to strengthen and grow those stunning curls of yours. 

Promising review (for the oil): "My hair instantly felt softer, and my curls were more defined. The oil also helped when slicking my hair into a bun." —Katherine A.

Price range: ~$9–$30

Check out more from Bomba Curls on the inclusive Thirteen Lune beauty marketplace OR directly from the Bomba Curls site.

14. The EQC Studios shop makes the coolest wall art designed in the shape of the card spaces from the Lotería game (similar to Bingo). And of course, the shop sells the actual game too — a pop culture edition!

EQC Studios / Etsy

EQC Studios was founded by Mexican artist Ernesto Quiñonez Curiel. Check out Curiel's blurb about the brand designs:

"As a first-generation immigrant born in Jalisco, Mexico, and raised in the San Gabriel Valley city of El Monte, Quiñonez Curiel’s work investigates cultural hybridity and reinterprets a mixture of Mexican and American pop culture, namely in the form of the Lotería, the traditional Mexican game of chance. As a young artist, Quiñonez Curiel drew on his surroundings for creative inspiration that included Mexican novelas, American TV, hip-hop, corridos, rancheras, Mexican food, graffiti art, comic books, and low riding magazines. In 'Lotería Pop,' the artist has chosen his most popular art pieces and put them in the format of the Lotería game with the intention to get more people to play, mingle, laugh, and have a good time with amigos and familia playing this new hybrid version of the Lotería game."

Price range: $3–$25

Check out all of the fun designs at EQC Studios on Etsy.

15. Salem 365 is a Brooklyn-based shop run by proud Afro-Latinx owner and creative Nandy del Castillo! She adores "psychological thrillers and stories that amplify Black voices" and is an avid fan of, you guessed it, Lovecraft Country. You'll find stickers, coloring books, greeting cards, and art prints dedicated to Castillo's amazing fascinations. Meet us in the sticker section?

Salem365, Salem 365, Nandy Del Castillo / Etsy

I'm sooo digging her sticker with Akasha, the queen vampire from the Queen of the Damned, filmed and played by the late R&B singer Aaliyah. So cool! As for that Lovecraft Country sticker, my film-and-TV-loving co-worker Kit Stone owns and loves it. Peep her review of it below:

"If you haven’t taken the time to be swept up by the sci-fi horror that is Lovecraft Country, it’s time to get on it. It’s like The X-Files mixed with Indiana Jones drenched in Black history excellence. But, after any good show, you wanna find merch to rep your fave characters. This vinyl sticker of the main characters, Atticus and Leti, was a godsend and will definitely hold me over until the official merch drops."

Promising review (from a customer that's obvs not Kit): "I love EACH AND EVERY one of these Lovecraft Country stickers. They are awesome. Thanks so much!" —S.Bailey

Price range: $3–$26

Check out all of the great pieces at Salem 365 on Etsy.

16. YaVe offers the smoothest tequila you'll ever have the pleasure of tasting. Trust me, you won't need any salt or lime to take a shot of this high-shelf liquor because it's made with quality agave, volcanic water, and proprietary yeast.

YaVe Tequila

YaVe Tequila has a unique story. The owner, Joe Cruz Jr., is a proud Puerto Rican born and bred in Spanish Harlem. He is the first Puerto Rican to create a successful Tequila brand but he pays homage to the drinks Mexican roots. He works with the most awarded distillery in Mexico. He is constantly thinking outside of the box to create new flavors and putting his Puerto Rican twist on the traditional Mexican drink. On top of that, he uses his success to gives back to his East Harlem community.

Price range: $49.99–$59.99

Check out the variety of products from YaVe.

17. Natali Koromoto will be your new one-stop shop for all your house needs. Aside from dinnerware and home goods, the brand also makes unique apparel, art, and pins that are playful and whimsical.

Natali Koromoto

Natali Koromoto is a small Latina-owned business. The owner, Natali, is of Central American, Salvadoran, and Guatemalan descent! She works out of her Brooklyn studio, but when she's not coming up with her fabulous designs, she's traveling, spending time with her fur baby, and freelancing for some of the most popular kids networks like Cartoon Network and Nickelodeon

Price Range: $1.25–$350

Check out the variety of products from Natali Koromoto.

18. Rayzas Arts Studio has such breathtaking earring designs that you could wear a trash bag with them and no one would notice. These pieces are sure to get you a barrage of compliments.

Rayzas Arts Studio

Rayzas Arts Studio started her eponymous fashion brand during COVID-19 as a way to cope with the stress of the pandemic She was originally born in San Juan, Puerto Rico but now calls New Jersey her home. Aside from hand-making her beautiful designs, she's also a social worker and a connoisseur of fine art and music.

Price Range: $1.25 to $350

Check out more beautiful jewelry pieces at Rayzas Art Studio.

19. Candy's Kloset is an ode to the bodega that will make you wax poetic about the days when you could get multiple snacks with only a dollar. The Hot Cheetos earrings, Rugrats' Cynthia keychain, and Strawberry Shortcake pin will get you smiles from strangers and probably get "borrowerd" by your friends.

Candy Kloset / Etsy, Candy's Kloset / Etsy

Candy's Kloset is based in Los Angeles. It was founded by Jeanette Castro, a Latina with roots in El Salvador and Guatemala. The brand focuses on nostalgic pieces of jewelry, accessories,

Price range: $6–$12

Check out more eye-catching designs from Candy's Kloset on Etsy.

20. Macarena Collection has handmade shoes that are made with 100% leather. They are proof that you'll never have to sacrifice comfort for style. You'll find accessories and heels, plus shoes for fall and winter.

Ankle-strap woven shoes with black and white diamond pattern on the top
Macarena Collection / Etsy

BTW — Macarena Collection is a small biz based in Buena Park, California! All of the shoes are handmade by Mexican artisans. Since they only make whole sizes, they suggest sizing down if you're in-between as the shoes will stretch and mold to your feet as you wear them.

Price Range: $8–$107.20

Check out all the stunning footwear from the Macarena Collection on Etsy.

21. A Habit skin mister, a touchless SPF 41 facial spray that smells like rose, geranium, lavender, and rosemary. Now, (without messing up your makeup!) you can finally follow those directions to re-apply sunscreen every two hours that you always ignore.

Model spraying the mist on her face

Habit is a woman-owned small business founded by Tai Adaya, who is half Mexican and half Indian and Pakistani. The brand is dedicated to standing against the stigma of aging in the beauty industry and focusing on keeping skin healthy instead.

Here's what my college, Nusrat Sultana, has to say about their skin mister:

"I've been using this every day and I love it! It's so convenient to just spray it on over your makeup or once you're ready instead of adding another layer of lotion to your face. It's non-greasy so it doesn't get you oily; it only gives your skin a pretty, dewy look. Plus, touchups are super easy since all I have to do is spray again and there's no worry of disturbing makeup. It's small enough that you can just throw it in your bag. And when I say it smells like a dream, I'm not kidding!" 

Get this mister from Habit for $30.

22. Hamanica will instantly transport you to a fantasy island where you're retired with a piña colada in hand — even if you're just on your front porch the Sunday before work. Their beautiful hammocks come in all styles and colors so take your pick and get ready to relax.

Hammock outside next to plant with pillows on top
Etsy / Hamanica

Hamanica is a small business based in Masaya, Nicaragua. The brand specializes in adult and children's hammocks and chairs.

Price Range: $77–$244.70

Check out all of the great pieces from Hamanica on Etsy.

23. Clandestina has the absolute coolest tees with sayings you're thinking but may not always say out loud. Like "I'm in Havana" or "No More Drama" — why say a thing when you can let your outfit speak for itself?


Clandestina is a Cuban brand founded by Idania Del Rio. Every piece on the website is designed by artisans in Old Havana. Although they are based in Cuba, they ship to the US.

Price Range: $18–58

Check out all of the great pieces at Clandestina.

24. Naan will have your guests convinced that you hired an interior decorator. Their furniture is well-made, minimalist, and chic.

Naan Furniture / Etsy

Naan Furniture, a small Mexican woman-owned shop by Gloria Lucas. The business is based in Spain and specializes in handmade natural pine wood furniture pieces.

Price Range: $45–$597.25

Check out all the wonderful designs at Naan Furniture on Etsy.

25. Nalgona Positive Shop is just what its name implies — a safe space for every brown and body-positive person. You can express yourself loudly and proudly with their cute clothes and accessories.

Nalgona Positive Shop

Nalgona Positive Shop was founded by Gloria Lucas in Santa Ana, California. She sells apparel and accessories focused on body positivity and cultural pride

Price Range: $5–$99

Check out the variety of products from Nalgona Positive Shop on Etsy.

26. RebDolls sells trendy clothing for all sizes! Not only do they look amazing but they are also wallet-friendly. If you need a cute 'fit for a date or an event, definitely head to their site right now.


Rebdolls was founded by Grisel Paula, a Dominican Republic-born entrepreneur who moved to New York, where she started modeling. After realizing how limited plus-size fashion offerings were, she decided to start her own line specializing in clothing, loungewear, and accessories.

Price Range: $9.99–$54.99

Check out all of the great pieces at RebDolls.

27. Sonia Lazo Illustrator is not afraid of color and she loves to think outside the box when it comes to decor and clothes. Her unique totes, apparel, decor, and home goods will make you feel like you stepped into Lisa Frank's dream home.

Sonia Lazo Illustrator

Sonia Lazo is an illustrator and you can tell by her amazing designs. She's known for her shirts but she has amazing prints, hat's, and totes. She's based in San Salvador, El Savador but ships to the US.

Price Range: $12.07–$65.15

Check out more eye-catching designs from Sonia Lazo Illustrator on Etsy.

28. Gag Threads is a hilarious brand that doesn't give a darn and encourages you to always speak your mind with your look.

Gag Threads

Gag Threads was founded by Gabriela Guzman. Although they have tons of fun bags and apparel with cheeky quotes, they also allow you to customize apparel, totes, and duffel bags,

Price Range: $6–$35

Check out all of the great pieces at Gag Threads on Etsy.

29. Worship 13 LLC describes itself as strange and unusual but the brand should add "dope" to its description. If every day is Halloween for you and your style is edgy but cute, then you'll want every single thing this has brand has to offer — and they have a lot of awesome products!

Worship 13 LLC

Worship 13 LLC is a small Latina-owned business that sells mostly Halloween themed accessories, apparel, and home goods.

Price Range: ~$25–$40

Check out the variety of products from Worship 13 LLC.

Want more cool recommendations from Latinx-owned businesses? Check out 15 Latinx-Owned Etsy Shops You Might Want To Spend Your Whole Paycheck At or peep 19 Latinx Brands Featured In BuzzFeed's 2020 Mercadito!

Join BuzzFeed as we celebrate Latinx Heritage Month from Sept. 15 to Oct. 15, and explore more content celebrating la cultura.

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Reviews have been edited for length and/or clarity.