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17 Things From Latinx-Owned Small Brands You’ll Use, Love, And Repeat

Cool, useful finds from even cooler creatives. Happy LHM. 😎

We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

While BuzzFeed celebrates Latinx Heritage Month, we also believe in highlighting contributions from Latinx folks year-round. Please enjoy this product post from BuzzFeed Shopping, the wonderful entrepreneurs who create these products and services, and know that you can enjoy these businesses well beyond this wonderful, dedicated month.

1. A pair of Mary Jane flats so cool, they'll make people ask where in the ~world~ did you find THOSE?!

reviewer's feet in the Mary Janes with a colorful world map print all over it and bright green trim

But seriously though, for the love of prints and drama, please let the live-out-loud dressers have this one, OK? Swell. Also, there are SO MANY MORE where these came from, including ones for your star sign and ones perfect for your Halloween fanatics! The shoes are made by Hot Chocolate Design, a family-owned business based in Venezuela and run by the founders, Angelina Aguerrevere and Pablo Martínez. Also, I may or may not have found a matching wallet from the brand for that world map–inspired pair 😏🌎.

Promising review: "I love these shoes!!! Super cute and very comfortable. With added comfort insoles they are out of this world! 😉 These are the second pair I've bought. I bought the size I normally wear and they fit perfectly with a little room to wiggle my toes. Plenty of room for comfort soles as well without distorting the fit. Can't wait to get my next pair. #LoveMaryJanes 😄😄" —Vonnie Mac

Get them from Hot Chocolate Design on Amazon for $47.59+ (available in multiple unique prints and sizes 5–11).

2. A tapas-inspired wooden serving dish that kinda looks like a bowl but works like a tray. Either way, it'll save some space on the dinner table, make cleanup easy since it'll minimize serving dishes, and store really easily., Amazon

This cool kitchen invention has three tiers and can be ordered in all-natural beechwood or bamboo — both sustainable, eco-friendly materials. It was created by a small family-owned brand called Tappas. It's run by Sandra Portal-Andreu — a proud Cuban and Colombian — and her husband, Juan Andreu.

Promising review: "Fantastic quality! Love to keep it out in the counter even because it looks so cool! I use it for treats, sweets, snacks, etc.... It’s always filled and used for something — dinner, lunch, entertaining, or just for us at home. I bought two and I’m buying two more to give as gifts! I LOVE IT AND YOU WILL TOO!!!" —Nicole

Get it from Tappas on Amazon for $89.99.

3. A face and body mist spray made with essential oils meant to soothe and calm your skin. You could also just spritz it in the air and/or your pillow to provide an overall relaxing scent. Consider this the spray version of taking a chill pill.

the spray bottle

The spray's made of 100% all-natural ingredients by La Parea Wellness, a small business based in New Jersey! The brand was founded by a proud Ecuadorian American woman (and nurse!) who specializes in creating self-care and wellness products. 

Promising review: "I was actually told by my friend to try out the chill spray. And now I use it on a daily basis. It’s got all-natural ingredients, and you can spray it directly on your body without a weird smell being on you. It smells like nature and I use it on my bed and all over myself as well as all my clothing! I do yoga right after spraying my area and it really just helps me feel at peace or 'chill'!" —Jelena Parsons

Get it from La Parea Wellness on Amazon Handmade for $17.

4. A customizable snap-closure card holder that'll give your business or credit cards one snazzy lil' home to nestle in.


This is also a great option if you prefer to carry small purses for certain occasions and your regular wallet doesn't always fit. In other words, I'll be ordering this as soon as I'm done writing because: It me.

Get it from Generación on Amazon Handmade for $19.99 (available in 10 colors, two stitch options, and three snap closure finishes).

5. A rose-scented candle to put the smell of a fresh Ecuadorian rose into your space and create an overall cozy vibe that candles are always clutch for. 🕯️🌹👃🏿

the candle sitting next to pink roses
La Parea Wellness / Etsy

This La Parea Wellness candle is infused with rose essential oils, natural pure soy wax, shea butter, dried rose buds, and hibiscus flowers. 

Promising review: "I bought this for a family friend who grew up in Ecuador and misses it greatly, and she said it smelled exactly like the roses in her parents' garden!" —Clairefrancis13

Get it from La Parea Wellness on Amazon Handmade for $24.99. (Conveniently, the shop also has an Etsy storefront in case you've already got stuff in your cart over that way. 😘)

6. A colorful personalized teacher clipboard to treat yourself to if you're one of the world's greatest superheroes (appreciate you a ton!) or to gift to the beloved teacher in your life.


They're handmade by Patricia Chales, the founder and creator (and namesake, obvs) behind the shop, Mis Creaciones by Patricia Chalas. You'll find all kinds of greeting cards, gift tags, note cards, bookmarks, banners, notepads, and other useful items created with love from the Dominican Republic–based brand.

Promising review: "I was very impressed and pleased with the clipboard. It was very well done. I have received several complements on it and I have shared where I got it with those who were interested. Thanks so much for creating it exactly as promised. 😁" —Patricia Moody

Get the one on the left from Mis Creaciones by Patricia Chalas on Amazon Handmade for $16.95 and the one on the right for $16.95.

7. Picaboo underboob rash treatment meant to soothe skin irritations typically caused by sweating underneath breasts or skin conditions like eczema. It's made with matcha butter, coconut oil, witch hazel, candelilla wax, and pure essential oils.

reviewer's hand holding the small jar of Picaboo

Several reviewers also noted that Picaboo worked for stuff other than underboob irritation, too! 

Promising review (for underboobs): "I have always had a rash from sweating under my breasts. This essential-oil salve is fantastic in relieving the discomfort and soothing the rash. Results visible by next morning!" —Patricia Blake

Promising review (for other uses): "You NEED this in your life. This stuff is amazing. If you struggle with sweating under your boobs, thigh chafing, or even just razor burn, you need to try this. I always get small red bumps under my armpits after shaving and this has been a game changer. I apply immediately after shaving and the bumps disappear. I feel like Picaboo has truly made a difference. I love this product. I will continue to buy over and over." —Jackie

Get it from La Parea Wellness on Amazon Handmade for $26.99.

8. A mini leather crossbody bag with a removable strap so you can wear it over your shoulder when you're on-the-go and as a clutch when you're feeling a lil' extra dressy. ISN'T IT BEAUTIFUL?!!!


The bag is handmade in California by Generación, which was founded and run by a self-taught artisan who creates leather goods.

Promising review: "I love that it’s sturdy, simple, classy, and perfect size for all occasions. I also love that it's multipurpose as a clutch or side purse. Rose was a must-have for me 🌹💛." —Rosalinda

Get it from Generación on Amazon Handmade for $59.99.

9. A multipurpose solid cologne stick you'll wanna put on every day thanks to its charming, woodsy scent. You could use it as a simple smell-good OR a deodorant alternative, BTW.

the cologne stick laying on a wooden surface

It's from Mountain Beast Man Tonic, a small personal-care shop based in California and run by founders, Jessica and Tonatzin. All the brand's ingredients are locally sourced — including the aloe vera that's grown right in Jessica's garden. The shop's packaging is zero-waste and recyclable. Don't we love to see it 😍?! 

Promising review: "The packaging was a little weird to figure out (it works like a PushPop, not a twist-tube) but the product is honestly pretty great. Plus, it smells fantastic!" —E

Get it from the Mountain Beast Man Tonic shop on Amazon Handmade for $14.

10. An eyeglasses and face mask chain so you'll stylishly keep up with the two things you need (and lose!) the most these days. 😎😷😅

Sitos / Etsy

It's from a Texas-based lifestyle brand called Sitos. The shop was founded by Jessi, a proud "brown Latina" who handmakes everything from her home office. You'll find a variety of art prints, macramé designs, self-care boxes, and more.

Promising review: "Prompt shipping, very cute!! A little lighter than expected but functions perfectly!" —Danidee

Get it from Sitos on Amazon Handmade for $19.90 (available in one color) OR from the Sitos storefront on Etsy for $15.29 (available in three colors).

11. A watch-style wearable speaker to play whatever you want (Ocean sounds? Cardi? That weird podcast you're stuck on? 🤪) with super-clear sound while you're on the go.

reviewer's arm holding on to a bike handle bar with the watch-shaped speaker on their wrist

No more sacrificing your phone while you're on a run or biking, boo! This wearable speaker works via Bluetooth and is designed to be twice as loud as your phone anyway. Most reviewers wear it on their wrist during workouts but one shopper actually sticks it in their hard hat so they can listen to music while working. Also, it's from a Latinx-owned brand (co-owned!) based in San Diego, Cali called Tech-Life that specializes in indoor and outdoor speakers.

Promising review: "Great sound from a small and light package. Easy to strap on your wrist and have music with you as you work or strap onto a stroller while taking the baby for a walk. Great product." –Partha Ray

Get it from Tech-Life on Amazon for $29.99.

12. A dandelion seed necklace you'll wanna wear every single day, especially if you've got fond memories of blowing the seeds and making wishes.


This beautiful necklace was handmade by the good folks at the Tami Store, a Mexican family–owned jewelry business run by the second generation of artisans in the fam-bam. The shop has a few different collections dedicated to the beauty of flowers including one for daisies, sunflowers, and more!

Get it from the Tami Store on Amazon Handmade for $31.95.

13. A body oil and butter set to keep your skin ultra-nourished and lock in moisture as the chillier weather rolls in and attempts to dry you out.

the body oil spray bottle and jar of body butter laying on a wooden surface

The set features the Green Quench moisturizing body spray and Mo'Butter body butter. Both handmade products are from the New York–based and Dominican woman–owned shop, 16J Organics, which is full of beauty and wellness products meant to make your skin extra yummy! 

Promising review: "I have been trying to find truly 'clean' and organic products for my skin. The oils in Green Quench are clearly high quality and my skin just absorbs it beautifully. In the harsh Northeast winter, using the oil right when I get out of the shower lightly toweled dry has been a lifesaver! Mo’Butter sits on my bedside table. It’s the only thing that has helped me nightly improving my chaffed heels and dry hands this winter. I really love that these ingredients are edible grade. Not that I’m going to eat them although they smell yummy but I like putting things on my body that are natural and nontoxic. Super happy with this purchase." —Bernadette A.

Get the set from 16J Organics on Amazon Handmade for $84.

14. An adjustable chain bracelet to bring some extra razzle and dazzle to whatever you're wearing each day — without spending forever trying to figure out how to put it on yourself.

It's handmade by Ana Caputo, a Venezuelan and Italian creative who runs her Sifrimania jewelry brand in Miami, Florida.

Promising review: "It's so much prettier in person! I'm truly amazed at the quality. The chain is light but feels sturdy. And the main piece is heavy and feels strong. The entire bracelet is dainty and gorgeous!" —Ash

Get it from Sifrimania on Amazon Handmade for $27.50.

15. A Flamingoals blush palette because rosying up those cheeks will always be the quick, glam way to bring life to your face.

reviewer's hand holding the blush palette

This nine-pan blush palette is literally all the blush you'll ever need! It features light- and deep-pink hues as well as shades in the coral family. I'm partial to the Tanga-rine (coral) and Who Gives a Flock (light pink) blushes. ALSO, the palette comes with a highlighter shade that could also be used to add shimmer to those fluttery lids of yours. This palette is from Mia del Mar, a Miami-based brand led by a team of folks who proudly come from the United States, Colombia, Argentina, Venezuela, Cuba, and Brazil.

Promising review: "I purchased this product to support a local business and I'm in love! I picked it up because I love anything with flamingos and the packing was super cute. I'm SO glad I did! The palette is beautiful and with so many color options for a little color and contour. Some are matte and others have a little shine. Very natural looking. Definitely recommend." —Eileen Serret

Get it from Mia del Mar on Amazon for $40.

16. Lip balm made of natural, nourishing ingredients like honey and vitamin E to prevent you from enduring thirsty, cracked lips.

reviewer's hand holding the lip balm tube

It's from the HummingBee store, a family-owned small business founded by married couple Umberto and Angelica, who have been beekeeping in Colombia and New Zealand for 25 years.

Promising review: "I bought this set of beeswax lip balms from Humming Bee a few weeks back. My lips are often dry and chapped, so I have tried several brands looking for one that really keeps them moist. I can say that this product moisturizes the lips for a longer time than other brands that I have tried. I like the fact that it doesn't contain any flavoring, but it contains vitamin E, which keeps lips hydrated and healthy. I loved it so much that I am ordering this product as a gift for friends and family. It comes in a cute box with four lip balms, which I found super super convenient. I will be ordering these lip balms regularly." —Carlos Rojas

Get a pack of four from the HummingBee Store on Amazon for $9.99.

17. A citrus-and-mint dog shampoo bar so your short-coated furry baby will look so fresh and so clean with a nice citrus scent.

the soap bar with the product box featuring a lovely dog illustration

The soap is handmade with botanicals, plant oils, and butters to replenish and nurture your pet's coat — including peppermint meant to relieve irritation caused by dryness. It's made by a Cali-based, family-owned business called Soap Cauldron that specializes in soaps for pets and humans. 

Heads up: This is not meant to help with a short-coated pet's itchiness caused by allergies or other conditions. If your baby's going through that, then please consult your vet for the best options. We want the best for your boo!

Promising review: "Lathers up nicely and washes out easily leaving behind a fresh-citrus clean scent for a couple of days." —Courtney

Get it from Soap Cauldron on Amazon Handmade for $8.

Reviews have been edited for length and/or clarity.

Want more cool recommendations from Latinx-owned businesses? Check out 15 Latinx-Owned Etsy Shops You Might Want To Spend Your Whole Paycheck At or peep 19 Latinx Brands Featured In BuzzFeed's 2020 Mercadito!

Join BuzzFeed as we celebrate Latinx Heritage Month from Sept. 15 to Oct. 15 and explore more content celebrating la cultura.

the LHM banner which says "Latinx heritage month"
Charlotte Gomez / BuzzFeed