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    All The Best Black Friday Deals From Small Businesses

    Shopping small is about to be big fun this year.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    FYI — deals can move quickly. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout Black Friday (and Cyber Weekend) to see our latest updates as the deals change!

    Unless otherwise specified, all sizes in this post are listed in women’s.

    1. 25% off portable charging centers from Great Useful Stuff. They'll simultaneously charge three smartphones, two tablets, one laptop, and a smartwatch or wearable tech device AND keep cord entanglements hidden so they don't throw off your decor.

    David Lenz, Giphy / YouTube / Via

    Use the code "BlackFriday" to get the deal.

    The charging center comes with a four-port built-in USB power strip and a six-port AC power strip. Also, it's from a small business based in San Francisco.

    Get them from Great Useful Stuff for $105.64 with shipping (originally $133.14 with shipping; available in three colors and with a free pack of cord wranglers.)

    2. 15% off select Gabe Jade head wraps, Dogdanas, and unisex ties — all with the brand's gorgeous Ankara prints.

    GabeJade / Etsy, Gabe Jade / Etsy

    Gabe Jade is a Black- and woman-owned shop based in Dallas, Texas. The shop will also accommodate special requests for matching accessories for the whole fam (fur babies included with matching Dogdanas, of course).

    Get the necktie from GabeJade on Etsy for $21.25 (originally $25) and the dogdana for $17 (originally $20; free shipping and available in a ton of colors).

    3. Grab a plant hanger for 20% off at Larks and Leo until December 2nd! Each one is handmade and they're an easy way to add texture to any room.

    The Macrame Plant Hanger
    Larks and Leo

    Larks and Leo is a woman-owned business based in Winter Garden, Florida.

    Get the Macrame Plant Hanger for $13.59+ (available in three patterns).

    4. 25% off all Caitlyn Minimalist jewelry and I'm sure some of these pretty designs literally have your ~name~ all over them. If given as a gift, I'm sure the receiver will probs be smiling from ~ear~ to ~ear~.

    Caitlyn Minimalist / Etsy

    Caitlyn Minimalist is a woman-owned brand based in California.

    Promising review: "I absolutely love my handmade earrings. My name 'Renee' looks great. The font is perfect. Love having a piece of jewelry that was personalized and made to order. The price was very reasonable and received in a timely manner." —Renee

    Get the personalized earrings from Caitlyn Minimalist on Etsy for $19.87 (originally $26.50; available in three metal finishes).

    5. 20% off of it ALL at The Fine Print Paperie — it's a writer's Disneyworld with the cutes pens, stickies, and notebooks, and more. Literally, every single thing is pretty.

    The Fine Print Paperie

    Pretty and functional and owned by a Black woman based in Sacramento, California.

    Get the washi tape set from The Fine Print Paperie on Etsy for $7.36 (originally $9.20; includes 12 rolls) and the fountain pen set for $14.71 (originally $18.39 each).

    6. 15% off all the body-positive and pop culture-themed stickers, art pieces, and other lifestyle products from the Stylish Sista. All the art is hand-drawn, btw!

    Stylish Sista / Etsy

    The Stylish Sista brand is Black- and woman-owned AND based in Brooklyn, NY!

    Get the Megan Thee Stallion sticker sheet from Stylish Sista on Etsy for $4.24+ (originally $4.99+; available in a glossy or matte finish) or the God is a Woman art print for $12.74 (originally $15; available in three skin tone choices and three sizes).

    7. 20% off all the art from Lovely Earthlings which features designs that nod to life's everyday blessings and activities like just chilling at home with your plant babies.

    animated image of a woman watering the plants in her house
    Lovely Earthlings / Etsy

    Shop's Black- and woman-owned and based in Louisville, Kentucky!

    Get the Watering Plants print from Lovely Earthlings on Etsy for $20.25+ (originally $25.31; three sizes).

    8. 30% off the whole Fanesha Fabre Art Store for handmade lapel pins, illustrations, and cards. And yup, there's tons art here to evoke your inner-New Yawka (whether you've actually factually been to the concrete jungle or not).

    Fanesha Fabre Art Store / Etsy

    Btw, this is a Latinx- and woman-owned shop based in Brooklyn, NY! You'll find stuff that celebrates OG New Yorkers like Biggie Smalls, Basquiat, and Big Pun (Uptown, baby!) AND images of other cool artifacts like hanging sneakers, bodega cats, and more.

    Get the Virgen de Cardi B sweatshirt from Fanesha Fabre Art Store on Etsy for $33.42+ (originally $47.75+, seven colors, men's sizes S-2X) or the NYC “YERRRR” coffee mug for $15.40+ (originally $22; two sizes).

    9. 25% off select home goods from Bespoke Binny.

    Bespoke Binny

    Why it's great: Scrolling through this shop is a feast for the eyes with stunning fabric designs used in a variety of ways. Time to invest in a new statement skirt or zhuzh up that old table lamp on your nightstand!

    Get the apron from Bespoke Binny on Etsy for $28.28+ (originally $37.70; two sizes) or the oven mitts $28.28 (originally $37.70).

    10. 25% off all Muslin Comfort sleep products so you can sleep with the same temperature-regulating material as those snuggly muslin blankets that babies rest in. Mmmhmm, you'll actually factually sleep like a baby. 🛌🏿👶🏿

    white muslin blanket on a made-up bed
    Muslin Comfort

    It's a woman-owned business based in California. Use the code HOLIDAY25.

    Get this blanket from Muslin Comfort for $112.49 (originally $149).

    11. 20% off all the whimsy earrings from Lilac Latte Studio

    hand holding two earrings shaped like cows
    Lilac Latte Studio / Etsy

    Lilac Latte Studio is a woman-owned business based in New York!

    Get the cow earrings from Lilac Latte Studio on Etsy for $7.19 (originally $8.99).

    12. 30% off every perfect piece of sultry, size-inclusive lingerie from Love, Vera.

    a plus-size and straight-sized model posing in the same lace, chocolate brown lingerie. The plus-size model is also wearing the garter belt that comes with it.
    Love, Vera

    Use the code CYBER30.

    Love, Vera is Black- and woman-owned, btw. And the brand wants ya to know that you can expect this at every turn: "Black Models. Black Photo. Black Video. Black Makeup. Black Marketing. Black Owned. Every purchase creates opportunities for Black Women in fashion." 💁🏿‍♀️

    Get the three-piece chocolate set for $98 (available so you can customize the size of each piece to best fit your body shape; bras are in sizes 32A-44DDD, garter in sizes S-4X, and the thong in sizes S-4X).

    13. Up to 15% off all Danistee accessories and I do want to direct your eyes to the bags. Whether you're one to step out with a conversation piece OR you're ready to break away from the everyday tote you've been carrying — the rich colors and festive prints in this selection will get your style all the way together.

    three bags in sizes graduating from small to largest with the sample floral print that's a green, blue, and yellow

    Promising review: "Bought this purse and have never wanted to use anything else! The colors are so vibrant and people walking past always compliment me on it. Beautifully made :)" —Emma

    Get the Ankara bags from Danistee for $59.50+ (available in three sizes) (originally $69.99+; priced individually).

    14. 25% off all the plants and things from 36Vine and FREE shipping for any orders $50 and up.


    36Vine is a small business based in California. For every product you buy, the brand promises to plant one tree is to help fight deforestation. Yay environment!

    Promising review: "Bought a couple of plants for my girlfriend. They arrived in beautiful condition, almost better than pictured on the website. Beautifully wrapped and great looking plants. Thank you 36vine for making home plant delivery easy!!!!" —Andee

    Get the pothos for $36 and the snake plant for $36.

    15. 20% off custom family portrait art from Frequency of Love that'll blend vintage-style photos of your favorite people with backgrounds bursting with bright patterns inspired by Ankara prints.

    Frequency of Love / Etsy

    Soooo many reviewers raved about not only the art being great but also their experience with the seller, Zoë, being absolutely wonderful. You can message the seller for a separate deal (typically another 15% off) if you're buying more than three at a time. Also, Zoë will send the physical piece but also a PDF for free in case you wanna use it for stuff like greeting cards. Oh yeah, the Frequency of Love shop on Etsy is Black-owned and based in the UK! 💞

    Promising review: "Beautiful artwork. Very unique. The seller was extremely nice and communicates with you during the shipping process. I got this super fast in light of COVID. I love it. Thank you." —Jasmine

    Get it from Frequency of Love on Etsy for $122.77 (originally $153; available with your choice of personalized color and fabric designs).

    16. 40% off bundle deals and beard kits plus a free gift AND 25% on all products from Koils By Nature natural hair care brand. Time to get those curls poppin'!

    the beard kit
    Koils By Nature

    Get the beard kit for $42.24 (originally $64.99; comes with face cleansing shaving foam, a conditioner, a moisturizer, a beard butter, and an oil).

    17. 27% off this Lavinso Foot Exfoliation Mask that'll basically give you brand new feet since it strips layers and layers of dead skin and calluses from them. Trust me, your lil' steppers DESERVE.

    Btw, this mask is from a small business based in Florida.

    Promising review: "These were amazing! They actually did what they claimed they would. My feet were peeling in five days. Starting on the third day, I made sure to soak them for at least 10 minutes. It took about three to four days for them to stop peeling but the results are amazing. My feet feel so new!" —Nov.Rain

    Get it from the Lavinso store on Amazon for $20.49 (originally $27.95).

    18. $15 off orders of $99+ from Your Cat Backpack. Aside from snagging the dopest pet travel bag you'll prob ever find, you'll also snag a FREE Travel Bowl with all orders (no code needed).

    backpack with a clear bowl "window" on it so that the cat can sit inside while peering outside
    Your Cat Backpack

    Your Cat Backpack is a small business based in NYC. Use the code "BFCM2020" to unlock the deal.

    Get the bag from Your Cat Backpack for $119 (originally $159; available in three colors).

    19. 20% off a slew of leather and wood goods from Left Coast!

    Etsy / Left Coast Original

    Btw, this is a small business based in Florida. You also get to pick exactly where on these wallet money clips the engravements will be placed! You can select their favorite character, then get their name engraved or a quote or BOTH. If you happen to know their fave quote from the franchise, then the clip'll be a super hit.

    Promising review: "The communication with this seller was amazing! They made sure I got everything I needed and shipped it out quickly. When the wallet arrived, I was so excited because it is just amazing. Thank you so much for such a high-quality product! It looks amazing and I can't wait to give it to my husband for Christmas!" —Amanda Wilson

    Get it from Left Coast Original on Etsy for $35.72+ (originally $41.49; available in 3 colors; 12 font options and 16 image choices; free shipping).

    20. $10 hair accessory sale from Fibs and Fables. These gorgeous clips will give your hair an instant princess vibe — (you know, minus the damsel in distress narrative because your tresses will be anything but distressed with these beauties).

    Model with eight clips above a low ponytail: two plain gold, two plain silver, two silver and beaded, two with crystals that spell out "Magic"
    Fibs and Fables

    Fibs and Fables is a Black woman-owned shop based in DC. The brand is inspired by mythology and fables. Its mission is to bring more inclusivity to the hair space in the beauty industry. Btw, this sale ends on Tuesday, December 2 so you may want to skedaddle.

    Get the clips from Fibs and Fables for $10 each (originally $16; available in three colors).

    21. Get seven items for $50 on Izzy & Liv and you know what that means: All the Black Girl Magic you can possibly handle from every category including home/kitchen, clothes, accessories, beauty, and more!

    Izzy & Liv

    Btw Izzy & Liv is a Black- and woman-owned business. You'll also be HAPPY to know that these gorg gift bags come with matching holiday cards.

    Get the set on the left from Izzy & Liv for $9.60 (originally $12), the matching Christmas cards for $17.60 (originally $22; comes in a set of 24 blank cards), the pop art style blanket for $28 (originally $35), and make a bundle for $50 here.

    22. BOGO FREE on everything at My Pride Apparel. You'll have your pick of sweatshirts, hoodies, and bags that celebrate and positively affirm Black culture.

    black sweatshirt that says "Melanin" and has stripes in different shades of brown
    My Pride Apparel

    Use the code "Black" at checkout. My Pride Apparel is Black-owned.

    Get the sweatshirt from My Pride Apparel for $49.99 (originally $55; available in sizes S–5XL).

    23. 30% off orders of $150+ and 25% off sitewide for all your apparel and travel gear from ALPAKA.


    The brand aims to be environmentally friendly. ALPAKA promises to plant one tree for every bag purchased and donate one percent of their revenue to environmental causes and non-profits.

    Get the hygiene kit for $45 (originally $64; comes with a five-pack of masks and an AirPods Pouch that'll double as a hand sanitizer pouch.)

    24. 45% off EVERYTHANNNG from J Lux Label. Minimalist dressers who dance between athleisure and dressed-up-but-looking-effortless 'fits, NOW IS YOUR TIME.

    model wearing a sage green off-shoulder sweatshirt and matching shorts
    J Lux Label

    Sale ends Friday, November 29 so YES TONIGHT. Btw, this brand is Black- and woman-owned baby!

    Get the cozy short set from J Lux Label for $53.99 (originally $89.99; available in sizes S-L).

    25. 40% off your entire order from the genius beauty products from Makeup Scientist Cosmetics.

    Makeup Scientist Cosmetics

    From the beaker shape to its science-themed shadow names like "Comet" (shimmer coppery red shade), "Area 51" (a matte highlight shade), and "Dexter" (a purple glitter) — the Sodium Fine palette (on the left) is pure genius. Then, there's the Lab Manual palette (on the right) designed to push you to experiment with color more frequently. And, you'll be supporting a small Black woman-owned business based in North Carolina. It's also cruelty-free and vegan!

    No code necessary.

    Get the Sodium Fine palette from Makeup Scientist Cosmetics for $29.25 (originally $45) and the Lab Manual palette for $23.40 (originally $36).

    26. 50-85% off the entire Grass-Fields apparel and accessories store so you can snag all the Ankara print clothing your wardrobe can handle — or gift something stunning to someone else.

    model wearing a short A-line dress with bell sleeves in a red, orange, and black Ankara print

    Grass-Fields is an African apparel brand founded by twin sisters, Christelle and Michelle Nganhou, from Cameroon.

    Get the top from Grass-Fields for $35 (originally $62; available in sizes 2–20).

    27. 20% off all body butters and scrubs from Moment Beauty Co.

    Instagram / Moment Beauty Co. / Via, Instagram / Moment Beauty Co. / Via

    It's Black woman-owned and the products are all-natural. Sugar scrubs (as usual) are intended for the body only so avoid your face pleassse AND since the products are natural, you'll want to get to scrubbing and buttering within two months of receiving your items.

    Get the moisturizing brown sugar body scrub from Moment Beauty Co. for $9.38 (originally $11.71) and the Golden Hour body butter for $12.50 (originally $15.63).

    28. Get 35% off of everything at Hanifa, no discount code required. Their scarves, sweaters, and knits are chic *and* cozy. Hanifa is the perfect gift for anyone who's obsessed with cozy-glam attire 😌.

    A model wearing the Sia Crop Sweater

    Hanifa is a Black woman-owned fashion brand. Fun fact: Anifa Mvuemba, the brand's owner, created the world's first 3D runway show. 🏆💐

    Get the Sia Crop Sweater for $64.35 (originally $99).

    29. Up to 60% off all swim and resort wear from B. Fyne. And listen, this is not the time to question where the heck you'll be traveling to wear all this drip. However, it is the time to rack up so you'll stay ready and never have to get ready. We won't be at home in sweats forever. 🤷🏿‍♀️

    model wearing one-piece bathing suit with sheer panels across the shoulder blades, a tasseled rope at the waste and quarter-length sleeves. it's cobalt blue, also known as a TOTAL VIBE!
    B. Fyne

    Get this cobalt blue beauty from B. Fyne for $89.99 (originally $179.99)

    30. 30% off all Beauty Strike skincare products. They're vegan, sustainably packaged, AND will make good stocking stuffers this year.

    Beauty Strike

    Use the code CYBERWEEK.

    AND! Beauty Strike doesn't just make great skincare products; it's community-vested through and through. This business is Black- and woman-owned by a third-generation beauty enthusiast and esthetician, Emani Mone Jeter. Her studio offers monthly yoga and wellness classes, occasional book clubs, and skincare classes. Plus, the brand has a recycling program that'll give you a 15% discount on your next order if you return one qualifying empty container and 25% off for two or more. Then? Then?! The studio also has an IRL community produce refrigerator that sits outside of the building and provides free produce to locals 24 hours a day, seven days a week. You could even donate to it remotely in $5+ increments.

    Get the exfoliator from Beauty Strike for $17.98 (originally $24) and make a donation to the community fridge for $5+.

    31. 30% off all makeup from Mented Cosmetics because 'tis the season for richly-pigmented colors!

    Mented Cosmetics

    These lipsticks offer a semi-matte finish and they're VEGANNN. Mented is also Black- and woman-owned, baby! The lipstick trio will come snugly encased in a black and gold gift box that closes via magnet.

    Get the lipstick bundle from Mented Cosmetics for $35 (originally $50).

    32. Special $4.99 sale on select Mielle Organics hair products. These products are usually $9.99+ so naturalistas, RUN IT UP!

    Mielle Organics

    Mielle Organics is Black woman-owned!

    Get the conditioner on the left from Mielle Organics for $4.99 (originally $13.99 and the and the rice water split end therapy on the right for $4.99 (originally $13.99).

    33. Get 20% off sitewide at Taye Decor! I'm talking rugs, statement lighting, pillow shams —ev👏🏾ery👏🏾thing👏🏾. If you've been itching to switch up your space, consider this sale a sign that it's TIME.

    Taye Decor

    Use the code BLACKFRIDAY20. Taye Decor is a woman-owned business.

    Get the Glass Bulb Chandelier for $239 (originally $377; available in four colors and two sizes) and the Wall Candle Holder $12.80 (originally $16; available in two colors).

    Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!

    animated gifts