Those who follow Australia's prime minister on social media will have noted he's been struggling recently. There was that time he posted an Instagram photo with his staffers' brainstorm as the caption.
And there was the shaky, grainy video of Turnbull speaking to a pub, posted to Twitter without a caption.
Well BuzzFeed News can confirm Turnbull has hired a new social media manager. He just so happens to be his old social manager!
Thomas Tudehope, head of digital at conservative campaigning organisation Crosby Textor Group, worked with Turnbull when the latter was federal opposition leader.
Tudehope has been re-hired to take control of the prime minister's digital strategy.
Tudehope resigned from Turnbull's office in 2009 after he was linked to a Hitler-Downfall parody video about a NSW Liberal party dispute.
The video cast now-federal Liberal MP Alex Hawke as Hitler, getting enraged about a state party factional dispute.
The Downfall parody led to not just one, but TWO resignations!
Remember when Downfall parodies were a thing?!
Tudehope went from Turnbull's office while NSW Liberal staffer Charles Perrottet also resigned.
Perrottet is the younger brother of Dominic Perrottet, who has recently been elevated to treasurer in the NSW government.
That's all in the past. Tudehope is now back with Turnbull. Let's hope we get an improvement on these 🔥 tweets.
Mark Di Stefano is a media and politics correspondent for BuzzFeed News and is based in London.
Contact Mark Di Stefano at firstname.lastname@example.org.
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