Comedian and Triple J radio host Nazeem Hussain woke up this morning to find he'd been announced as the new host of Channel 10's The Project. Wait... no... Waleed Aly.
ABC and SBS presenter Marc Fennell compared the situation for brown people in Australia's media to Highlander.
And friend of both men, Dave Hughes lamented the error in what is one of Australia's most prestigious newspapers.
But the best reaction was from ABC newsreader Jeremy Fernandez who pointed out he has been lumped into comparisons in the past.
This is the three men side-by-side.
It's obviously a simple newspaper error but also one that exposes the limited number of diverse faces in the Australian media.
UPDATE 1500 AEST: Nazeem Hussain showed up at The Project for his new job.
And fellow comedian Tom Gleeson reminded everyone about that time he was confused for Peter Helliar.