Today Paramount Pictures Australia tweeted this promotional poster for the upcoming "Teenage Mutant Ninja Turtles" movie, to be released Down Under on September 11.
One Australian tweeter immediately noticed the connection between falling turtles, exploding buildings and 9/11.
And the movie's trailer shows quite a few buildings falling.
And people and buildings falling.
The Michael Bay reboot is released in US cinemas on August 8. Not on 9/11.
Paramount Pictures continues to have the official poster with Australian release date on its Facebook page. The account is liked by 6.3 million people.
It's going to be an interesting meeting when US film executives realise what their Australian colleagues have done.
Paramount Pictures Australia has deleted the tweet without comment.