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Air New Zealand Remove Sexist Sports Illustrated In-Flight Safety Video

Because what says safety like 6ft models in bikinis?

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There were those that rallied around the petition's message that the video was sexist, culturally insensitive and in one person's words, not a safety video but "wank fodder".

I'd hate my daughters to see this tacky, tasteless video. Cook islander guys in canoe was a good idea. Why sexualise it? #airnzsafetyvideo

Damien Halliwell@HalliwellDamien

I'd hate my daughters to see this tacky, tasteless video. Cook islander guys in canoe was a good idea. Why sexualise it? #airnzsafetyvideo

1:43 PM - 04 Jul 14ReplyRetweetFavorite

watch wank fodder elsewhere - @flyairnz don't put it in the safety video. Petition here: https://t.co/Z8KT99CZRU

Hipster Wallace@BR3NDA

watch wank fodder elsewhere - @flyairnz don't put it in the safety video. Petition here: https://t.co/Z8KT99CZRU

1:09 PM - 04 Jul 14ReplyRetweetFavorite

@FlyAirNZ As a Graphic Designer I find your latest safety video deplorable. Objectification of women is sexist, demeaning & unacceptable

Marianne Coleman@Abitgraphic

@FlyAirNZ As a Graphic Designer I find your latest safety video deplorable. Objectification of women is sexist, demeaning & unacceptable

4:37 PM - 04 Jul 14ReplyRetweetFavorite

Loyalty for my fav airline has eroded b/c of arrogant attitude to negative public reaction to sexist in-flight safety video. @FlyAirNZ

Dawn Walter@OceaniaDawn

Loyalty for my fav airline has eroded b/c of arrogant attitude to negative public reaction to sexist in-flight safety video. @FlyAirNZ

6:31 AM - 05 Jul 14ReplyRetweetFavorite

There were also people who thought the video was creative and everyone should quit being wowsers.

Nothing wrong with Safety in Paradise #airnzsafetyvideo. http://t.co/zu8A2ImKGg

Wessel Schinkel @WesselSchinkel

Nothing wrong with Safety in Paradise #airnzsafetyvideo. http://t.co/zu8A2ImKGg

7:08 AM - 05 Jul 14ReplyRetweetFavorite

I❤️the #airnzsafetyvideo bikini girls. If you look at them in a sexualised way & have no sense of humour then that's your problem @FlyAirNZ

Chenoa Threlfall@ChenoaThrelfall

I❤️the #airnzsafetyvideo bikini girls. If you look at them in a sexualised way & have no sense of humour then that's your problem @FlyAirNZ

8:40 AM - 05 Jul 14ReplyRetweetFavorite

Air New Zealand are known for innovative/creative in-flight safety videos and it's not the first time its reverted to sex to sell safety. In 2009, airline staff donned body-paint to explain the safety essentials.

View this video on YouTube

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A spokeswoman for Air New Zealand has told BuzzFeedOz the video was not pulled due to the online backlash and it always intended to remove the Sports Illustrated video from its rotation.

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