Under attack for trying to chat up Channel 10 host Mel McLaughlin during an interview during Monday night's game, West Indian cricketer Chris Gayle has given a half-hearted apology to the media.
Following the interview, Cricket Australia CEO James Sutherland condemned Gayle's comments and dismissed the idea that they should be taken as a joke.
"Anyone that sees the humour in that is misunderstanding and somewhat delusional about the situation," he said. "It is a workplace situation. It is inappropriate and it is very public. That just goes to the point about how inappropriate and just not cool that is."
Sutherland said Cricket Australia hasn't ruled out the possibility of sanctions.
Gayle has since copped a $10,000 fine from the Melbourne Renegades, who also extended a formal apology to the reporter.
Channel 10 has also apologised for tweeting the video using the hashtag #Smooth.
Looking away, McLaughlin stayed professional throughout, gliding past the proposition and trying to talk about the cricket.
The broadcaster initially tweeted the comments with the hashtag "#Smooth", but 10 minutes later commentators criticised Gayle's behaviour and the tweet was deleted.
One of Channel 10's cricket commentators, Andrew Flintoff, called Gayle a "bit of a chop".
And fellow commentators were pretty unanimous.
There were some, such as AFL player Tex Walker, who thought it was "a bit of fun".
But Guardian cricket writer Russell Jackson noted the incident would not have been tolerated by past West Indian captains.
Mark Di Stefano is a media and politics reporter for BuzzFeed News and is based in London.
Contact Mark Di Stefano at firstname.lastname@example.org.
Alexandra Lee is a politics reporter for BuzzFeed News and is based in Sydney, Australia.
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