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This Taxi Company's Response To Uber Has Been An Incredible Social Media Disaster

How many times can one PR campaign fail on Twitter? Apparently, heaps.

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Faced with the terrifying realisation that Uber is monstering its business in Australia, the Victorian Taxi Association decided to take the unusual path and turn to...Twitter.

YourTaxis, the platform for everything taxi has launched. #firstcabofftherank for your chance to win!!! #YourTaxis

Starting an account with the handle @yourtaxis and calling on people to use the hashtag #YourTaxis, the Melbourne-based company asked for great heartwarming stories about catching cabs.

They didn't get them.

@yourtaxis Every single woman I know has, at some point, been sexually/verbally abused by a cabbie & now every single woman I know uses uber

If it wasn't bad enough, Uber Australia smelled an opportunity and sneakily found their way to the top of results when users searched "yourtaxis".

When you search for @yourtaxis, @Uber is actually ahead in the results page...

As Australia (and many countries around the world) stopped to remember fallen soldiers, @yourtaxis sent a tweet that made it about its own excellent work.


The Victorian Taxi Association was forced into an "unreserved apology" for trying to capitalise on Remembrance Day.

Victorian Taxi Association apologises unreservedly over Rememberence Day tweet

The head of the firm said it would be meeting the PR agency running the campaign for a full review of their first two days. The consultancy running @yourtaxis is Melbourne-based Ellis Jones.

In a recent blog post titled "Social Media vs Traditional PR", Ellis Jones wrote some prophetic words about managing a "reputation online".

Ellis Jones, PR consultants running the disastrous #YourTaxis campaign, recently wrote this blog post… loooooooool.

What a hot mess.

When your social media campaign is going terribly and you double down by tweeting about war victims:

A hot, stinky, social media mess.

RT @yourtaxis: Hello everyone. Here is an update on the #YourTaxis campaign.

Mark Di Stefano is a political editor for BuzzFeed News and is based in Sydney.

Contact Mark Di Stefano at

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