The Sydney Morning Herald, first printed in 1831, has long been one of Australia's most venerable newspapers. Today it took the extraordinary step of using Comic Sans on its front page.
But seriously, could you imagine a proud newspaper like The New York Times doing this?
An editor at News.com.au was one of the first to throw some shade on the paper and question the future of Fairfax, publishers of the SMH.
The SMH's Deputy Editor responded with a sick burn to the tabloid competitor.
The Sydney Morning Herald's Editor, who has weathered recent scandals and serious economic troubles, was willing to stand by the art department.
Approached by BuzzFeed for comment, Mr Goodsir sent a strong response to serious questions about the use of the font.
Dear MarkAs you can see, I love the font - but am more than aware that my affections are not universally shared. As for the newspaper, the decision was made to match the surreal nature of the shocking revelations at the ICAC - and it was felt the font would best depict the comic-book feel we were trying to give to the front; as if to make a mockery of the appalling displays in the witness box from a former politician and a current parliamentarian. I am very pleased with the result, but that's about it.bestDarren