A long-running social media campaign against the makers of some of Australia's favourite beers is over after unions declared victory in an industrial fight for 55 workers' jobs.
On Wednesday, unions negotiating on behalf of the so-called #CUB55 said a private Fair Work mediation with Carlton & United Breweries had been resolved, with each worker offered their job back.
The unions said there would be no forced redundancies from the Victorian CUB factory in the life of the employment agreement and new contractors could not be hired on cheaper contracts.
Union-loving beer-drinkers were pretty happy with the result.
Though a serious question needed to be asked: Which was the best CUB beer?
Mark Di Stefano is a media and politics correspondent for BuzzFeed News and is based in London.
Contact Mark Di Stefano at email@example.com.
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