Selena Gomez Shared When Her Beauty Line Is Dropping, And I'm Going To Need All Of The Products
"Come & Get It."
Back in February, Selena Gomez announced that she was getting into the beauty game with her very own brand, Rare Beauty.
Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer! Here’s a tiny sneak. There’s more to share AND I can’t wait.
At the time, she simply said that the line would be coming this summer. But now, we have a release date and a lot more info.
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"Being rare is about being comfortable with yourself. I've stopped trying to be perfect. I just want to be me," she said in the promotional video from February. "I think Rare Beauty can be more than a name brand. I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness. You're not defined by a photo, a like, or a comment. Rare Beauty isn't about how other people see you; it's about how you see yourself."
Mark your calendars because Rare Beauty is coming to Sephora and is going to be available at RareBeauty.com on Sept. 3!
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"I've had so much fun creating everything and can't wait for y'all to try it all! I hope you love it as much as I do!" Selena said in her announcement.
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She also opened up about her intentions for the line in a video for Rare Beauty, which she says is for "any girl, woman, boy, whoever," and is something that can help them "feel beautiful just exactly how they are."
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"I wanted people to feel like makeup is something that you could enjoy. It's not something that you need. I felt like that's kind of who I am: I'm very authentic. I'm very real with my fans, so I'm excited that I got to venture into this."
Selena has been previewing the makeup on Instagram and wore it in her "Boyfriend" video.
She hasn't shared the full scope of offerings yet, but she did tell Amy Schumer that it includes mascara and "48 shades of foundation and concealer" in a conversation for Interview Magazine.
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"People of my generation have all this pressure to look a certain way, and I wanted to make a line that took away a bit of that pressure," she told Amy.