Skip To Content

    31 Beauty Products From Target That May Make You Think, "Where Have You Been All My Life?"

    Drugstore dupes, celebrity favorites, and highly-rated products for every one of your beauty-related needs.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed collects a share of sales and/or other compensation from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Pixi Beauty Glow Tonic is a cult-favorite beauty product that has bewitched everyone from Kim Kardashian West to Jourdan Dunn, due to its powerhouse combo of ingredients. Glycolic acid helps exfoliate and renew skin texture while aloe vera, ginseng, and other botanicals keeps skin hydrated and protected from damaging free radicals.

    three pixi glow tonic over peach background

    Promising review: “I have combination skin and so finding something that works can be tricky, this however has become a key part of my daily skincare routine. It keeps my skin soft and smooth, plus helps maintain clear pores (a real struggle!).” —hrleaver

    Price: $29

    2. e.l.f. Putty Primer will perfectly prep the canvas (that is your face) with its pore-smoothing effects, and it also comes in three different options, all depending on your desired finish. You'll be flawless without feeling dried out as it contains squalane to help skin stay hydrated throughout the day.

    elf primer and concealer over light pink background

    Promising review: “One of the BEST primers I’ve used, hands-down. To get the best results, apply to well-moisturized skin and WAIT three minutes before applying makeup. It goes in super silky and makeup lasts alllllll day.” —theactofstyle

    Price: $8 (available in three shades)

    3. L’Oreal Paris True Match Lumi Healthy Luminous Makeup is known around the beautysphere as a legit drugstore dupe for Giorgio Armani Luminous Silk Foundation. Not only does this medium-coverage foundation help give a lit-from-within glow at a fraction of the price, but it’s also infused with vitamin C and E to help even tone and improve clarity.

    L’Oreal Paris True Match Lumi Healthy Luminous Makeup

    Promising review: "I’ve tried just about everything out there in the hunt for a foundation that works for my combination, freckly skin. This has the best balance of light to medium coverage depending on the amount of layers applied. I apply with my finger for a natural finish and the product warms a bit as I apply. Works wonderfully for a smooth and slightly dewy finish. Will stay with this forever!" —Trishy

    Price: $13.49 (available in 14 shades)

    4. ORLY No Bite Nail Bite Deterrent can be a powerful tool for those who don’t want to be about that nail-biting life anymore. It works by using an unpleasant taste that discourages nail biting, because, let’s face it, nobody should be putting their fingers in their mouths these days, anyway!

    orly no bite on background

    Promising review: “I have been using this product for only 11 days, and it has made a huge difference for me and stopped nail-biting immediately. It tastes nasty and serves as an immediate reminder that my hands are in my mouth. I am grateful a product like this exists, and I will keep using it as long as necessary.” —Rachel

    Price: $11.39

    5. Kristin Ess Moisture Rich Curl Shampoo is a lifesaver for curly-haired folks looking for a good shampoo. This gets the job done, and then some, as it helps curls retain their bounce, stay hydrated, and keeps them frizz-free.

    kristin ess curl shampoo over gray background

    Promising review: “This shampoo is amazing! It smells fantastic and gets my scalp clean without stripping any moisture/natural oils. I have type 2c/3a wavy/curly hair and try to stay away from silicones (I slip in some solubles in certain products) and all sulfates. This product adds a great lather and really cleans my hair nicely while keeping up hydration.” —costara

    Price: $14.99

    6. Weleda Skin Food Original Ultra-Rich Cream will be your savior this winter and beyond. There’s a reason why this multi-purpose moisturizer gets such good reviews and is loved by everyone from Priyanka Chopra to your favorite beauty vlogger. It has botanical extracts made from organic chamomile, calendula, and wild pansy plus nourishing sunflower and sweet almond oils to help hydrate the driest skin.

    hand squeezing a drop of weleda skin food

    Promising review: “Both my husband and myself use this daily on our faces; provides that extra moisture needed for nighttime.” —paulasw

    Price: $23.49

    7. Wet n Wild Megalast Breakup-Proof Liquid Eyeliner is proof that you don’t need an expensive liquid liner to get the perfect cat-eye. Its waterproof formula ensures that your eye makeup will be safe no matter how many episodes of the The Haunting of Bly Manor you watch tonight.

    The eyeliner

    Promising review: "This is by far the best liquid liner that I’ve ever purchased. I have tried almost everything from high end to drugstore brands, but this thing is the bomb! Wish they’d made them in brown, blue, and green! Buy it now! You’ll not regret it!" —Target Customer

    Price: $5.99

    8. Revlon Salon One-Step Hair Dryer and Volumizer cuts down on styling time by simply being a genius two-in-one product. It works by drying damp hair while smoothing it at the same time, allowing you to skip your flat iron afterward.

    revlon one-step hair dryer and magazine on colorful background flat lay

    Promising review: “AMAZING! I just sold my Dyson Hair Dryer after using this. I didn't even need to straighten my hair afterward.” —Kristen

    Price: $41.99 (available in two colors)

    9. Olive & June The Poppy Manicure Tool is a must-have for those of us who have become amateur manicurists this year. It's designed so you can paint your nails quickly and with ease, even when using your nondominant hand.

    hand holding olive and june poppy

    Promising review: "I'm getting a lot of value out of my Poppy because I have a condition that makes it difficult to keep my hands stable. Yet I love nail color, and my fingers feel naked without it. This tool helps me apply my polish evenly, smoothly and much more precisely than I ever could without it. Just pop it onto your nail polish brush wand and start applying. It fits other polish wands besides Olive & June, but I'm totally about to rack up on some of those colors also." —SoMimi

    Price: $20.49

    10. Bliss Clear Genius Clarifying Toner + Serum has a killer combination of ingredients targeted to combat clogged pores and uneven skin tone without being too harsh.

    bliss clear genius toner on floatingbubble background

    Promising review: "I breakout pretty badly around my period, every month. This toner is super refreshing, and it works! It has also totally helped clear up my clogged pores." —Target Customer

    Price: $21.99

    11. SheaMoisture Jamaican Black Castor Oil Strengthen & Restore Treatment Masque is a highly affordable treatment that will bring back damaged hair to life. Plus, it has peppermint to soothe the scalp and encourage follicle growth.

    shea mask

    Promising review: "This product line is the best thing I have ever used in my hair. It restored the health of my 3c curls. My hair is growing an inch a month now." —Fardan

    Price: $3.69

    12. Native Lavender & Rose Deodorant made it easy for a lot of people to make the switch to natural deodorant, as it lasts long, and smells incredible.

    native deodorant on purple background

    Promising review: "I work in production and do a lot of sweating throughout the day...this deodorant smells good after a long day at work. Recommended for anyone trying to smell good ALL DAY! —Kitty

    Price: $12.99

    13. Reina Rebelde Bold Lip Color Stick is a rich, pigmented lip crayon that's long-lasting without drying your lips out in the process. You can compare it to Nars Lip Pencils or Haus Beauty Lip Crayons.

    The crayon-like, bright red lipstick

    Promising review: "This is the greatest color — my mom stole my first one, so I bought two more. It is constantly sold out at my local Target so I was excited I could score some online. I have light, medium skin and it is a fantastic mauve. Glides on, tastes good, and looks so flattering." —Sara M

    Price: $16.99 (available in seven shades)

    14. Versed Baby Cheeks All In One Hydrating Milk erases all traces of makeup while leaving skin soft and refreshed, due to a magical trio consisting of algae extract, bamboo extract, and coconut water.

    versed baby cheeks dripping wet next to cotton pad

    Promising review: "I bought this a while ago, and I absolutely love it. The pump on the top is easy to use, and never lets out too much of the product, which is an issue I've had with other brands before. It works as both a toner and a cleanser, so I can use it after washing at night and on its own in the morning. Plus, it's not drying at all, so if I forget to wear moisturizer (which I often do), my skin still doesn't feel too tight. I've also noticed a marked reduction in my acne breakouts since I started using it, which is saying something given how much the face masks can make me break out after wearing them all day, every day." —missa23mel

    Price: $17.99

    15. Hero Cosmetics Mighty Patch Duo is like a little skin superhero if you're acne-prone. It brings whiteheads out and also acts like a tiny shield to prevent you from picking your zits.

    The pimple patches

    Promising review: "Wow! I can't believe how well these work! I'm in my twenties and still suffer from random breakouts, and these have given me so much peace of mind. They are super sticky and stay on all throughout the night and actually work! It's gross, but you can see how much they absorb throughout the night. I will definitely purchase these again." —Emily

    Price: $8.59

    16. Kiss Gel Fantasy False Nails in ~Rush Hour~ works so well as a press-on nails option, you might be convinced to never go to a nail salon again, pandemic or not. It also gives you two options for application: nail glue or adhesive tabs for more temporary wear.

    Model wearing the fake nails in several metallic and pink shades

    Promising review: "These nails are fantastic! They come with an extra adhesive, along with the glue, and they stayed on longer than other press-ons." —Happyshopper09

    Price: $8.79

    17. e.l.f. Instant Lift Eyebrow Pencil is well-loved by reviewers for its ability to instantly help sparse hairs with much-needed definition and fullness, all for just two bucks. It also comes in six shade options to choose from.

    The eyebrow pencil

    Promising review: "I have gone through three of these pencils in the shade Blonde. I think the pencil is a great size. It's small enough to give the precision I need, but large enough that I don't feel like it's taking an eternity to fill in my brows." —BeautyBee

    Price: $2

    18. Maybelline City Mini Eyeshadow Palettes are a great and affordable collection of palettes that come in a variety of colors to create any look according to your mood. Plus, they come in a practical travel-friendly size that you can easily throw into your bag.

    Maybelline makeup

    Promising review: "I love this palette. All the colors work well together and you can make so many different looks with this. It is a good drugstore brand and the product feels nice on the skin." —SP07

    Price: $10.99

    19. Real Techniques Flawless Base Brush Set is a good set of base makeup tools to have on hand to make your face, well, flawless, and for a fraction of a cost compared to pricier brush brands like Sigma or IT Cosmetics.

    The brushes for contouring, powder, and eyeshadow

    Promising review: "Don't hesitate, and buy these brushes. The quality is amazing: soft bristles and they clean well and they maintain their softness. The quality is great and the price is cheaper than going to Sephora. The brushes are everything you need for a basic set, and also you can use the brushes for multiple purposes. I'm so happy I bought these." —Jackiey310

    Price: $18.89 for a set of five

    20. Olay Regenerist Detoxifying Pore Scrub Cleanser exfoliates to improve texture and appearance. Pores be damned!

    The face cleanser

    Promising review: "Works so much better than I thought it would. My skin feels polished and smooth as I can never get my under the skin bumps to go away, until now! It also helped even my skin tone and reduce redness. I'm very happy with this product." —amilam

    Price: $6.99

    21. Soap & Glory Heel Genius Foot Cream is the antidote to rough, dry feet. A moisturizing formula that contains natural plant extracts like allantoin, macadamia oil, and bilberry is exactly what you need for baby-soft feet.

    The foot cream

    Promising review: "This was a miracle potion for my dry feet. After moving into a home with wood laminate flooring, my feet suffered. My feet were so dry that they were cracking and it hurt to walk. I bought this and felt a difference within two days. It even works overnight. I usually massage and lotion my feet at night and then put some socks on so my feet absorb the most moisture. It's cheap and magical! Buy it!" —beatrizc2

    Price: $8.99

    22. Sweet Chef Turmeric + Vitamin C Booster Eye Cream fights puffiness with turmeric, which contains the anti-inflammatory compound curcumin. Meanwhile, vitamin C helps give tired-looking eyes a boost with its brightening benefits.

    Hand holding the jar of eye cream

    Promising review: "I’m pretty sure I have had dark circles for most of my life. After two weeks, I am completely amazed at the results. My dark, under-eye circles AND puffiness are almost nonexistent. I lather them on with their Radish Face Serum every day and night, once I wake up and before I go to bed. I think I will use this for the rest of my life even after my dark circles are gone, just for maintenance and how healthy my eyes now look!" —Timbo

    Price: $26.49

    23. The Lip Bar Vegan Matte Liquid Lipstick is vegan, cruelty-free, and transfer-resistant, so you won't have to worry about smudging your lipstick when Thanksgiving rolls around.

    The lip stain in burgundy

    Promising review: "The lip wand is so precise you can use it to apply it as lip liner before filling in the rest of your lips. Stays on really well! I am really pleased with it and hope to purchase more from this brand." —Walmart Customer

    Price: $15.89 (available in 11 shades)

    24. Pacifica Eye Bright Undereye Vitamin C Patches are raved about for how well they brighten dark under-eye circles, a major benefit of its plant-based ingredients.

    Model wearing the under-eye patches

    Promising review: "I love it when products do what they say they will do! These eye patches are wonderful. They stay on, hydrate nicely, and even give the eye a little bit of a lift. I use them on mornings when I know I’m going to need some help looking awake and happy! While these cost a little more than your average eye patch, they are well worth the added cost." —Target Reviewer

    Price: $7.59

    25. Physicians Formula Murumuru Butter Bronzer is an excellent dupe for the Benefit Cosmetics Hoola Matte Bronzer for half the cost.

    The bronzer in a tan shade

    Promising review: "I never used to wear bronzer because I was so scared with how it would look on me, but I heard so many great things about this bronzer that I had to give it a chance. It is very beginner-friendly, has wonderful pigmentation, and can be used for natural looks without looking heavy and overdone. It looked incredible on my skin, wore through a whole eight-hour shift! It also smells amazing without being overwhelming." —lesliem94

    Price: $17.99 (available in six colors)

    26. Sun Bum Original Sunscreen Spray not only protects skin from UVA/UVB rays, is paraben- and cruelty-free, and contains nourishing vitamin E, it smells amazing, too. Plus it comes in a handy spray for easy application.

    tattooed arm holding Sun Bum sunscreen over pool

    Promising review: "This lotion smells great, sprays evenly, and doesn’t leave you greasy. I love this sunscreen. Was out on the lake all day and didn’t get sunburnt and only used one application. I also purchased the face screen, oil and cool down. All great." —bhanke

    Price: $19.59

    27. La Roche-Posay Toleriane Hydrating Gentle Face Cleanser is non-irritating and gentle enough for sensitive skin types, but will do the job. Last night's eyeliner won't stand a chance.

    Hands pumping the milky-like cleanser

    Promising review: "I have dry-to-normal skin, and have struggled to find a cleanser that isn’t too stripping, but will still actually wash my face instead of just pushing dirt and impurities around. I am sensitive to niacinamide, so I did have a short adjustment period (around a week long) as my face went through a mild purging. However, after that, it was smooth sailing, and I love how this cleanser makes my face feel. My skin is rather sensitive and acne-prone, and after that very short adjustment period, this hasn’t bothered my face at all. You get a very generous amount for the price and this bottle will last for months. I would definitely recommend this to anyone with normal or slightly dry skin looking for a gentle cleanser." —Taylor

    Price: $22.49

    28. NYX Professional Makeup Ultimate Shadow Palette includes a rainbow of opportunities in a small, yet promising package. Create a bold, unique look with this affordable palette that's loved by vloggers and makeup artists alike.

    The colorful palette

    Promising review: "Really nice color choices, works well with blue eyes. I really like the size of the casing as it's easy to fit into my purse or makeup bag if I'm on the go. A good mixture of matte and sparkly, great for evening events. Will be using this for my wedding makeup as well!" —KatieJ

    Price: $14.39 (available in four shade combinations)

    29. L'Oreal Paris Voluminous Lash Paradise Mascara is a really good drugstore dupe for one of the most beloved products: Too Faced Cosmetics Better than Sex Mascara.

    The mascara

    Promising review: "Love that this mascara is affordable, doesn’t flake or smear, and is so comparable to higher end mascaras! I’ve bought this one over and over and can’t find a better one. My lashes have always been difficult to curl and would always fall unless I used waterproof mascara, but this works for me." —Julyd

    Price: $10.79

    30. e.l.f. 16 Hour Camo Concealer – it's an excellent dupe for what many say is the G.O.A.T. concealers, Tarte Shape Tape. It's full-coverage, dries matte, but leaves a smooth, flawless finish to hide dark circles or acne scars. Plus, it's just $6.

    The small bottle of concealer

    Promising review: "I am a huge fan of the Tarte Shape Tape concealer, so after seeing rave reviews on how this was very similar, I had to pick one up. And let me just say it did not disappoint! It has amazing coverage, and I don’t notice it creasing on me throughout the day! 10/10 would definitely recommend for something amazing but a good price." —Kristi Ems

    Price: $6 (available in 23 shades)

    31. Differin Adapalene Gel 0.1% Acne Treatment is a product that people with acne swear completely changed their life. It's the only FDA-approved retinoid acne treatment available without a prescription, and not only clears acne, but helps repair texture and tone.

    The Differin gel

    Promising review: "I have struggled with acne consistently for years, and nothing had really helped treat or prevent it until now. Differin Gel has kept my face so clear! It’s a real confidence booster. Occasionally, I’ll still get some hormonal acne, but the blemishes are small, shallow, and few compared to the acne I used to have, so they’re easily treated with spot treatments. I definitely recommend this product to anyone with chronic acne!" —Jordan

    Price: $38.49

    The reviews for this post have been edited for length and clarity.

    What's your favorite product?

    Tell us about your favorite product
    Your review may be featured in a post.
    Minimum 25 characters, 1500 characters left
    Upload up to 4 photos you took of the product and/or how you use it. (We love before & after photos!)
    View our photo guidelines with tips that increase your chance of getting featured.
    Max 10 MB. Accepted file types: .jpg, .jpeg, .png.

    Need A Shopping Buddy?

    Get great products - from pros in the fine art of buying stuff online - delivered to your inbox!
    Newsletter signup form