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    31 Reviewer-Loved Beauty Products From Target That Make Amazing Dupes

    From mask-proof lipsticks to must-have clay masks, we got you covered when it comes to the best dupes.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed collects a share of sales and/or other compensation from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Maybelline Fit Me Matte + Poreless Oil Free Foundation can pretty much be summed up as the drugstore answer to the foundation that changed it all, Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation. Like Fenty, it comes in a wide range of shades — 40 to be exact.

    Target / Via

    Promising review: "I love this foundation! The shades are great, it lasts long, blends well, and covers my acne and dark spots. I love it so much and will keep rebuying. It also lasts forever." —Lydia

    Price: $5.39 (available in 38 shades)

    2. Honest Beauty Lit Powder Blush in Flirty could very well be the twin sister of the longtime favorite Nars Orgasm — except at more than half the cost. Plus, it's vegan, cruelty-free, and made with more mindful ingredients, such as sustainably sourced mica instead of talc.

    Promising review: "This is such a great value! I love the color it gives my cheeks, and it lasts all day. I will be ordering it again!" —BrooklynAbby

    Price: $12.99 (available in four shades)

    3. e.l.f. Putty Primer should always be the first step to your foundation routine, as it perfectly preps your base by smoothing pores while having a hydrating, velvety texture. If you're a fan of the Tatcha Silk Canvas Primer, try this super affordable option.

    Promising review: "This is truly a great primer, one that's legitimately the closest thing on the market as a dupe to Tatcha's Silk Canvas. Yeah, it's not EXACTLY like Tatcha's, but as someone who has used both, let me tell you, for $8, you get near-identical results and your makeup will definitely last. Wore this to a concert (standing-only) to really put it out for a wear test, and it definitely held up, much better than Milk's Hydro Grip primer I'd been trying out. I, personally, would highly recommend this product!" —Phil

    Price: $8 (available in three shades)

    4. Real Techniques Miracle Complexion Sponge will make you want to forget about your brushes and start using makeup sponges exclusively. A good dupe for the way more expensive Beautyblender, this sponge is perfect for applying and blending foundation, leaving a flawless canvas.

    The makeup sponge

    Promising review: "These are the best beauty blenders! Even better than the original Beautyblender brand. They are SO good wet or dry and don’t absorb tons of product." —misschelsea

    Price: $4.89

    5. Maybelline Multi-Use Concealer hides dark circles, dark spots, and scars without settling into fine lines or feeling cakey. It's been compared to both Nars Radiant Creamy Concealer and Charlotte Tilbury Magic Away. SOLD!

    The concealer with sponge applicator

    Promising review: "A 100% dupe of NARS creamy concealer for less than half the price. Doesn't crease, blends well, and has great coverage." —designaddict

    Price: $7.99 (available in 18 shades)

    6. Pixi by Petra Liquid Fairy Lights make eyelids look like little glittery disco balls due to its long-lasting, pigmented formula. Plus, it goes on smooth thanks to chamomile and rose extract. It will remind you of the famous Stila Glimmer & Glow Liquid Shadows but with less money required from your pocket.

    The glittery, lipgloss-like eyeshadow

    Promising review: “These liquid glitters are amazing! They are comparable to the Stila Glitter & Glow Liquid Shadows, but just half the price. I own Fairy Lights in Crystalline. Just beautiful. — Magvega

    Price: $15 (available in three shades)

    7. Wet n Wild Megalast Matte Lip Color — particularly in Stoplight Red, is a seriously fantastic dupe for what I call the blueprint of classic red lipsticks, MAC Cosmetics Ruby Woo. Not only do reviewers say that the color is identical, but it has a similar feel as well. Think of this $2 option as a twin sister to Ms. Ruby Woo. Yes, $2!

    The lipstick

    Promising review: "Very good color payoff. Matte without being very drying on lips. Feels like MAC lipstick." —shwetadtt8

    Price: $1.99 (available in 13 shades)

    8. Milani Silky Matte Bronzing Powder in Sun Kissed gives a perfect healthy and sunkissed glow that is similar to the one you get from the way pricier Marc Jacobs O!Mega Bronzer in Tantastic.

    The bronzer

    Promising review: "I really like this bronzer because it looks natural. It’s nice to have a natural-looking glow without the harmful sun rays. Plus, I love the subtle coconut/summer scent. I’m pale and other bronzers leave me with an orange tinge. Glad to have found this one that works." —RI mom

    Price: $9.99 (available in three shades)

    9. L.A. Girl Glide Gel Liner goes on smooth, gives bold, vivid color, and stays on for a long time, making it the perfect drugstore dupe for the $26 Marc Jacobs Beauty Highliner Gel Eye Crayon Eyeliner. Collect 'em all!

    The eyeliner in metallic shades

    Promising review: "This isn’t my first and won’t be my last time purchasing this liner! It goes on easily, doesn’t tug at your eye, stays in place all day, and comes off easy with eye makeup remover. Overall, an excellent eyeliner!" —Bonarj1

    Price: $3.99 (available in three shades)

    10. Biore Charcoal Whipped Detox Face Mask compares to BeautyCounter's $50 Counter + Charcoal Facial Mask as they both draw out breakouts and can gently exfoliate dead skin cells due to the salicylic acid element. If your skin needs to be cleansed in the waters of Lake Minnetonka, this is highly recommended. (At less than $8, it's worth a shot.)

    The face mask

    Promising review: "I loved this product and am planning to buy more. I gave this to my friend and now we both only buy it. It has charcoal and feels refreshing after washing off. This face mask is one of my favorites!" —fmoreno2

    Price: $7.59

    11. Maybelline SuperStay Matte Ink Liquid Lipstick goes on precise thanks to its arrow-shaped applicator, lasts long, and has a lush, pigmented color that gives fierce competition to higher-end, more expensive brands. The Pioneer shade in particular can be compared to Stila's famous All Day Liquid Lipstick in Beso.

    The liquid lipstick in bright red

    Promising review: "I never write reviews but I HAD to. I’ve been searching for a mask-proof lipstick and have tried so many different ones, and this one is the only one that stays on, doesn’t smudge, and doesn’t dry out my lips! They stay soft all day and don’t crack or peel. The color stays put with food, drinks, and most importantly, wearing a mask. I teach, so I’m in a mask for 7+ hours a day, but I’ve missed my red lips. I’m so happy I found a solution. I’m absolutely buying this again." —Katie

    Price: $9.49 (available in 19 shades)

    12. NYX Professional Makeup Epic Ink Eyeliner has earned its spot as a go-to among liquid eyeliner aficionados. With its smooth, precise application and highly pigmented, no-kidding-around formula, it's comparable to Pat McGrath's $32 Perma Precision Liquid Eyeliner.

    The liquid eyeliner

    Promising review: "This is one of the best eyeliners I have ever used. Very easy to apply and dries super quickly. There’s no worry about smudging or the product getting everywhere. I love this product for my daily makeup routine as it never fails!" —lalaland

    Price: $9.69 (available in two shades)

    13. Versed Skin Soak Rich Moisture Cream is on its way to cult-favorite status. That is, if it hasn't reached it already. People love this cream, and some even say it's a very convincing dupe to La Mer. Yes, THAT La Mer! While they only share a few of the same ingredients, like algae extract, vitamin E, and glycerin, both creams have a thick consistency that's especially great for dry skin.


    Promising review: "My new favorite night cream! Like it more than much more expensive creams that I have tried. I tend to have really dry skin and this is so moisturizing without leaving my face feeling greasy. Highly recommend!" —Kge110

    Price: $17.99

    14. Pixi Overnight Glow Serum is loved by skincare fans due to its ability to brighten and exfoliate the skin. While there are several differences in ingredients, this Pixi serum is considered a good alternative to the $90 Drunk Elephant T.L.C. Framboos Glycolic Night Serum.

    The serum

    Promising review: "I use this every night and I think it does wonders for my over-50 skin. I'm constantly getting compliments and women asking me what products I use, so that's a good enough reason for me to keep using it." —Iaselva

    Price: $24

    15. No7 Lift & Luminate Triple Action Translucent Finishing Powder acts as another great dupe for Charlotte Tilbury's products — this time for the Airbrush Flawless Finish Setting Powder. (It even has similar packaging.) Watch out, Charlotte!

    The face powder

    Promising review: "Love this powder for setting my under eyes. Dupe for Charlotte Tilbury’s powder and hecka cheaper." —Target reviewer

    Price: $12.99 (available in four shades)

    16. CoverGirl TruNaked Scented Eyeshadow Palette rivals a few well-known higher-end palettes by brands like Too Faced and Anastasia Beverly Hills. If you're in the market for neutrals, you'll find that the Nude palette is a good dupe for Urban Decay's original NAKED.

    The eyeshadow palette

    Promising review: "Love this palette! The colors are gorgeous and apply well, lasting throughout the day. I bought three of the options available." —par62004

    Price: $12.99

    17. L’Oreal Infallible Full Wear Concealer is a great option for lovers of Tarte's Shape Tape. It's waterproof, transfer-proof, full coverage (so it easily hides acne scars, redness, and dark under-eyes) and comes in 25 shades.

    The concealer

    Promising review: "Definitely one of my faves! Super full coverage and easy to blend. It’s my tried and true. When I look for new concealers, I always use this as my reference." —Tori

    Price: $13.49 (available in 20 shades)

    18. L.A. Girl Pro Conceal HD Concealer has been a holy grail product for people for years, but its Green Corrector shade is a particular standout. As a dupe for Urban Decay's Naked Skin Color Correcting Fluid, it's a must-have product for anyone looking to get rid of redness, especially if your skin tone is in the medium to deep range.

    The concealer in green, orange, purple, and tan

    Promising review: "I really like how this cancels out my redness and blends easily. It’s not too thick, it’s creamy, and easy to use." —Tks

    Price: $4.99 (available in 20 shades)

    19. NYX Professional Makeup Angel Veil Oil Free Skin Perfecting Primer should be the first step to any base prep. It creates a flawless finish while controlling shine, and is a super affordable version of the $54 Hourglass Veil Mineral Primer.

    The primer

    Promising review: "I normally don’t do reviews but this is a must share! I work long shifts in a hot kitchen and normally look like a shiny mess by the end of my shift. Since I started wearing this, I look the same at the end of my day as when I started. Also, kinda gross, but when I would take my mask off there would be all kinds of makeup on it, but now there is literally none that rubs off. AMAZING!" —Anne

    Price: $15.99

    20. Revlon Salon One-Step Hair Dryer and Volumizer already has a great reputation for giving that professional blow-out look without the professional part, but it's also considered a super affordable alternative to the Dyson Airwrap.

    The round brush hair dryer

    Promising review: "I’ve got shoulder-length, thin hair that always looks great...when someone else blows it out. I’m usually all frizzy from blow-drying it and have a difficult time styling my hair with numerous hair tools (all of which I no longer need). My hair is full of body, not frizzy, and I don’t need to put in any extra work. When this one stops working, I’ll buy another one."—Controlling and Bossy

    Price: $59.99

    21. Milani Ludicrous Lip Gloss might give Fenty Beauty a run for its money. JK, we could never do Rihanna dirty like that, but its intense shine and nourishing formula is a pretty decent dupe for Fenty Gloss Bomb.

    The lip gloss

    Promising review: "The perfect natural sheer nude (I purchased She’s All That and Luster Light, but I like She’s All That better) I’ve been looking for. The quality of this gloss, and the quantity in the package is amazing! I’m someone who usually applies gloss, lip balm, etc., multiple times within an hour, but with this one it holds together and lasts." —newhousesue

    Price: $7.99 (available in three shades)

    22. Maybelline Cheek Heat Blush not only has similar packaging to everyone's favorite Glossier Cloud Paint, but gives the same natural-looking color to the cheeks that isn't overpowering.

    The tube of pink blush

    Promising review: "Powder blush is showing my fine lines...this however is not!!! I have olive-toned skin and Fuchsia Spark is perfect for the pop of color I’m looking for! Honestly glad I tried this product." —Kbug00

    Price: $5.99 (available in six shades)

    23. Garnier Skinactive Micellar Cleansing Water All-in-1 Makeup Remover & Cleanser is an award-winning product for a reason — it gets all your makeup off when you're too lazy to wash it! (Though, you should probably double-cleanse.) It's the perfect alternative to the OG micellar water, Bioderma Sensibio H2o, and is about half the price. Can't go wrong with that.

    The micellar water

    Promising review: "One of the best micellar water cleansers I've used. This product really gets my skin clean of all make up residue, without stripping my face of all its moisture. My skin feels soft and fresh after I use it. I made the switch to using micellar water instead of cleansing wipes and I'm never going back." —JDepp

    Price: $6.99

    24. Sweet Chef Turmeric + Vitamin C Booster Eye Cream destroys puffy eyes with a fierce combination of anti-inflammatory turmeric and brightening vitamin C. Fans have given up more expensive products from Biossance and Ole Henriksen for this one.

    The jar of eye cream

    Promising review: "Typically I have issues finding a great eye cream. It ranges from Acure to Drunk Elephant, but my current holy grail is the Biossance Marine Algae Eye Cream and this comes close to it at a fraction of the cost. It’s definitely more of a gel texture, but still rich and hydrating. Perfect for day or night use and all around the eye area." —Target reviewer

    Price: $21.49

    25. CoverGirl Exhibitionist Mascara coats the lashes in just one swipe, bringing fullness and length that's impressive enough to draw comparisons with the longtime favorite Too Faced Better Than Sex Mascara.

    The mascara

    Promising review: "This is professional quality and I couldn't be happier. I've spent three times more on the big name cosmetic company products that didn't come close to the quality. This goes on without clumping and looks very natural. It dries quickly so it doesn't bleed and dot my face while drying. Love it!" —JPM Nashville

    Price: $10.99 (available in three shades)

    26. e.l.f. Wow Brow Gel needs to be on your shopping list, STAT, as it's an incredibly affordable alternative to Glossier's Boy Brow. At just $4, your brows will look fluffy, fuller, and hold its shape all day, but still look natural. Wow is right.

    The brow gel

    Promising review: "This brow gel is fantastic. I've used Glossier's boy brow and this is basically the same size tube, works just as well, and is a fourth of the price. So thankful I gave this product a shot. I'll be buying it from now on!" —Chloe

    Price: $4 (available in four shades)

    27. Bliss Bright Idea Vitamin C + Tri-Peptide Collagen Protecting & Brightening Serum is a must-have if your skin is looking dull lately and you're looking for a cheaper alternative to higher-end vitamin C serums from Ole Henriksen, Murad, or Sunday Riley. While it isn't an exact dupe as it's missing some of the exfoliating acids the other products have, the presence of licorice root adds an extra boost of brightening, kicking acne scars and dark spots to the curb.

    The orange serum

    Promising review: "I was excited to try this product. Reasonably priced and had good reviews. I’m in my late thirties and wanted to give my skin a glow. I loved the Murad vitamin C serum, but not the price. After using this product I noticed my skin tone was almost immediately better. I’ve been using twi weeks now and loving the results. The formula soaks up in the skin quickly." —Thirtysomethingmom

    Price: $26.99

    28. Maybelline Face Studio Master Chrome Metallic Highlighter in Molten Gold will make you feel like you have the Midas touch thanks to its highly pigmented, golden glow. This particular shade makes a fabulous substitute for Charlotte Tilbury's now sold-out Bar of Gold Highlighter.

    The highlighter

    Promising review: "FAVORITE HIGHLIGHTER! The Molten Gold is absolutely beautiful. I use it on my cheekbones and below my eyebrows for some shimmer and highlight. It’s by far my favorite." —RNJ

    Price: $10.99 (available in four shades)

    29. La Roche-Posay Effaclar Face Salicylic Acid Toner Clarifying Solution is the next best thing to getting your hands on Biologique Recherche Lotion P50, the hard-to-find, luxe French exfoliating toner, that, despite smelling like garbage, has an almost mythical reputation for being a skincare gamechanger. This toner from La Roche-Posay is known to give equally impressive results, smells way better, and is less than a quarter of the cost.

    The bottle of toner

    Promising review: "I have large pores and oily skin with a lot of nose blackheads. After a couple weeks of using this under my moisturizer before bed I can see an improvement. I also get small breakouts maybe once a week and I haven’t had a single one since using this." —AngtheLobster

    Price: $19.99

    30. Milani Green Goddess Makeup Melter Cleansing Balm wipes away all evidence of makeup at the end of the day, no matter how hard you went on your cat-eye. While luxe balms like Clinique Take The Day Away are also out there, you can't beat the $12 price tag. Plus, this one stands out from others as it contains the antioxidant-rich and hydrating cannabis sativa seed oil.

    The jar of makeup remover

    Promising review: "I have been trying to find a really good fragrance-free cleansing balm and this is it. It does have a light scent, but it’s natural. It hasn’t caused me to break out and really cleanses and moisturizes my skin. It even gets most of my eye and brow makeup off! Using this balm is the first step I take as I double-cleanse and use a water-based face wash after this, but I am beyond happy with my purchase and will be repurchasing for sure when mine is done. It is also more affordable than other cleansing balms." —Ash

    Price: $11.99

    31. Wet N Wild MegaLast Liquid Catsuit Lipstick has been compared to both Jeffree Star and KVD Beauty liquid lipsticks, so it's a must if you're looking for something that's both less controversial and less money.

    The liquid lipsticks in shades of pink, purple, and beige

    Promising review: "Just as expected! True color. Goes on smooth without drying lips and color really lasts!" —ShoppingNinja

    Price: $4.99 (available in seven shades)

    The reviews for this post have been edited for length and clarity.

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