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    28 Bestselling Beauty Products On Amazon That Are Worth Your Money

    From a $7 Naked palette dupe to a TikTok famous cleanser, your Amazon cart is about to be blessed.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    In case you didn’t know, Amazon has a section featuring products that people are ~loving most~, aka their best-sellers. Here are some of the coolest and most useful beauty products that are worth checking out:

    Plus, did you know that Amazon's app has exclusive features that lets you scan barcodes to check prices IRL, use your phone’s camera to search for items with a ~single tap~, track orders in real time, and more? Download it here for free and receive $5 off your first in-app purchase.

    1. Revlon's One-Step Hair Dryer And Volumizer Hot Air Brush has made pro hairstylists out of its users. The popular tool is a prayer answered for those of us who dream of a salon-like blowout at home but aren't the most skilled in styling.

    instagram.com, amazon.com

    Promising review: "I have very thick, medium length hair. When left to its own devices, it’s not straight but not curly. Not even waves in the cute way per se, but just big and messy looking. This newfangled device allows me to just blow it straight, no flat iron needed. Saves me about 15 min or so, and hey, that’s a big deal in the morning! It’s not hard to use whatsoever. I’m the type that cannot work a round brush with the blow-dryer, looking in the mirror either." —SaritaGT

    Price: $40.72+ (available in four colors)

    2. Mighty Patch Original Hydrocolloid Acne Pimple Patch Spot Treatment kicks acne to the curb by absorbing pus and all that other gunk from whiteheads. Stick one of these on and forget about it, and your zit will be significantly reduced in a matter of hours.

    instagram.com, amazon.com

    Promising review: "I do not claim to understand the science behind these tiny miracles, but they have changed my life. I spent my workday looking forward to going home and putting one of these bad boys on my newly erupted Mt. Zit and the overnight results were shocking. Not only is it grossly satisfying, but it saved me several days of walking around with a bloody crater in my face because my previous method of dealing with unsightly blemishes was to pick pick pick." —Adg

    Price: $12.50

    3. Maybelline Sky High Washable Mascara Makeup instantly wowed beauty TikTok because of of how effective it is at giving length and fullness to lashes. Reviewers have found a new holy grail in this mascara. (Not to mention that metallic-pink tube is sooo glam!)

    instagram.com, amazon.com

    Promising review: "I had chemo four years ago and my lashes grew back very thin. I am constantly buying mascara for fullness or length. This mascara made my lashes soooo long. Even my husband noticed!" —Dana S.

    Price: $8.98 (available in four shades)

    4. L.A. Girl Beauty Brick Eyeshadow, Nudes has been called an incredibly affordable dupe to the famous Naked palette by Urban Decay. At under $7, it's a steal.

    LA Girl Nude palette opened showing shades
    instagram.com

    Promising review: "I use the Urban Decay Naked, but this palette seems to be just as smooth with application or maybe goes on a little more even with less strokes! A few of the colors are so close, they're hard to tell apart, but it's one color I'll use the most so it's kind of a happy accident! Spend the $6.90 — you'll love this eyeshadow!" —Sherri Green

    Price: $3.99

    5. Paula's Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant Duo can be found in the bathroom cabinets of many, as skincare fans have been touting its efficacy in treating various skin concerns for years. Use this to treat enlarged pores, improve texture, and evening skin tone.

    instagram.com, amazon.com

    Promising review: "I have every skin issue you can think of: rosacea, acne (hormonal, cystic, whiteheads, blackheads), dehydration, excessive oiliness, redness, all of it. I’ve spent probably thousands on a multitude of different products, trying to find one that would at least make a dent. I’ve had many procedures, many trips to the dermatologist. Nothing I’ve ever used, nothing I’ve ever done, has made such a profound difference in the appearance of my skin. I’ve been trying to turn my skin around for YEARS! This was the product that did it. If I could give it 100 stars, I would." —hc

    Price: $10+ (available in two sizes)

    6. CeraVe Hydrating Facial Cleanser has been trending on TikTok along with other products in the CeraVe family — but, TBH, it's no surprise. This affordable cleanser has been popular for years as it effectively removes dirt and makeup without drying out the skin.

    Four sizes of Cerave Hydrating Facial Cleanser against white tile
    instagram.com

    Promising review: "I have dry, extremely sensitive skin. I bought this cleanser on a whim, and it’s the best one I’ve ever used! To be specific, this cleanser does not lather like soap. It’s silky smooth! I use one pump, and rub it all over my face for about a minute. I’ve never had an issue with it not removing my makeup! I mean, waterproof mascara needs a little extra help coming off. But regular foundation, eyeshadow, etc., comes off just fine. I used to not be able to wash my face multiple times a day for fear of my skin drying out. Now I can wash my face as often as I want and I never dry out. I feel like this cleanser really does restore the skin barrier.kaykay

    Price: $13.59

    7. Differin Gel Acne Treatment has changed the lives of many acne sufferers, as it clears the complexion in a matter of weeks. Reviewers make sure to point out the purging period (which is common with certain skin care products). However, they all say it's worth it, because the zits completely disappear.

    instagram.com, amazon.com

    Promising review: "This is the only product that has ever cleared up my acne and I have tried many, including prescriptions. It took about six to eight weeks to see a difference, and it got worse before better, but it works. It has made my skin look so much better. It also doesn't dry my skin out like every other product." —Ash2008

    Price: $15.99

    8. Essence Lash Princess False Lash Effect Mascara earned a top spot on Amazon's bestseller list because it gives lashes impressive length at a super reasonable price point.

    instagram.com, amazon.com

    Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror because of how awesome they look. Also, it is very long wearing. I go from an eight-hour workday right to the gym and sweat like crazy...and this stuff doesn’t budge! I love it!" —Carrie E. Miller

    Price: $4.99

    9. Kenra Platinum Blow-Dry Spray should be the first step before blow-drying your hair, as it protects against heat damage and helps keep strands shiny and frizz-free.

    Kenra blow dry spray against white background
    amazon.com

    Promising review: "This is such a saving grace! Dries my hair in half the time. I have very long and thick hair and I dread styling my hair because it takes way too long to dry and straighten. This spray is nice and light, doesn’t have a nasty smell and works well." —Megan Place

    Price: $17.60

    10. Dove's Deep Moisture Body Wash simply can't be beat. It's a great, dependable body wash that makes skin soft while washing your troubles away. Whoever doesn't have this in their shower should question their life choices...

    Dove body wash against dark blue background
    Amazon

    Promising review: "Buy it! My old body wash (different brand) broke my skin out really bad, like, back covered in pimples and was painful. I never had this problem before, and I needed a new body wash ASAP. So, I ordered this. The smell is amazing, subtle, and really nice. It’s foamy and moisturizing, and my sensitive skin is already feeling better after the first wash." —G

    Price: $7.37

    11. Thayers Coconut Water Witch Hazel Facial Toner is part of the popular Thayers toner family. This one is made with coconut water, which can help protect the skin from outside aggressors as well as soothe acne and inflamed skin, thanks to its vitamins and antioxidants.

    a reviewer's bottle of coconut water witch hazel
    amazon.com

    Promising review: "I’ve tried different types of the Thayers Witch Hazel, but this one is by far my favorite! The antibacterial properties really helped clear my problem skin compared to the rosewater version." —Amazon customer

    Price: $7.66+ (available in six scents)

    12. Kiss' Strip Eyelash Adhesive helps keep false lashes in place so you don't have to worry about a mishap where one of them gets stuck on your forehead or wallet (not speaking from personal experience, I swear).

    amazon.com, amazon.com

    Promising review: "Whether you're just now putting on false lashes or you've been doing it for years, I highly recommend this glue above all others. I've been wearing falsies for years and still think a wand applicator is easiest. Which brings me to my next point! When this glue is applied thoroughly on the band, end to end, the falsie will be secure. Not once have I had a problem where the glue has come loose and unsteady. But it's not a painful, potent smelling, must-use-eyelash-glue-remover sticky either, it comes off with some careful tugging or just water. It also doesn't smell or make my eyes feel irritated like some other glues have. It's a fantastic eyelash glue." —Hana

    Price: $2.98

    13. NYX Mechanical Eye Liner Pencil is a versatile pencil liner that can do everything from creating the perfect smoky eye to acting as eyeshadow in a pinch. The formula is buttery smooth and highly pigmented so you get a lot of bang for your buck.

    Amazon

    Promising review: "I'm HORRIBLE at applying eyeliner, so this was a godsend. It's creamy, so it doesn't snag on your eyelid when you apply it, but it dries out in a minute or so, so it actually lasts all day. I also wear it by itself sometimes, because it's light and looks a bit like metallic eyeshadow if you smudge it, but still appropriate for wearing to class or going to work. I used to use Glossier's Lidstar (liquid eyeshadow), but I found this and it works so much better. It stays on for a lot longer, doesn't fade, and actually reaches the lid line. Even though it stays on, it comes off really easily with a wipe or micellar water." —Anonymous1

    Price: $3.99+ (available in 13 shades)

    14. Tinkle Facial Razors may look like an unassuming beauty tool, but it works wonders. It not only removes unwanted facial hair, but makes your skin smooth, allowing fo better makeup application. Come through, Ms. Tinkle.

    the tinkle razors in pink, blue, and yellow
    amazon.com

    Promising review: "These razors work SO well for dermaplaning! They’re very inexpensive so I use them a few times and then throw them out. Definitely use some type of oil so the razor glides over your skin, and pull your skin taut. You will be amazed, grossed out, and so oddly satisfied with the sheer amount of hair and dead skin that you will remove the first time you dermaplane with Tinkles! I use these on my whole face and upper neck, once every two weeks usually. They work great, my friends and I all love them."—Em

    Price: $4.80

    15. L'Oreal Paris' Makeup Lash Paradise Mascara has become the holy grail mascara for many, especially those who wanted a more affordable alternative to Too Faced's Better Than Sex Mascara (since some consider Lash Paradise to be the perfect dupe).

    amazon.com, amazon.com

    Promising review: "I would say that this is one of the best mascaras I have ever tried. A definite dupe for Too Faced Better Than Sex Mascara. The first application in my opinion gives nice length, and if you apply a second coat it gives you nice volume as well. I have worn it all day on multiple occasions with no flaking. I have purposely left it on overnight and there was the smallest amount of flaking but still looked amazing even after a full 24 hours of wear." —Larry Crouch

    Price: $8.62

    16. EltaMD's UV Clear Facial Sunscreen doesn't cast a white film like many other sunscreens, as one reviewer with a deep skin tone pointed out. That's a big deal, so bravo, EltaMD!

    two tubs of the spf 50 sunscreen
    instagram.com

    Promising review: "There weren’t very many reviews that talked about whether there would be a white cast on dark skin. This product rubs on very smoothly and you can’t even feel that it’s there. My makeup blends flawlessly with this underneath. This is the best sunscreen I’ve ever use on my face! It’s so thin and moisturizing. A little goes a long way, so if you have a white cast you may have used too much. I have deep brown skin and there is no cast left." —JRodriguez

    Price: $37+ (also available in a set)

    17. Olaplex's Hair Perfector No 3 Repairing Treatment used to be known as a haircare "secret," but thankfully has become more accessible in recent years as it's a lifesaver for processed hair. It restores damaged hair while repairing and strengthening its structure.

    Two olaplex products near rings
    instagram.com

    Promising review: "My hair was over processed and felt like cotton candy. This stuff was magic!" —Amazon reviewer

    Price: $28+ (also available in a set)

    18. Revlon's Oil-Absorbing Volcanic Face Roller trended on TikTok for its ability to fight oiliness with no mercy. Blotting papers, beware, you've got some friendly competition over here! Reviewers also love it for having less ecological impact than papers. Mother Nature thanks you.

    the oil absorbing roller on a bed of volcanic rocks
    Amazon

    Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. Not only is it affordable, but it's washable, which helps you save money and be less wasteful. After my first use, I was in love. Now, it doesn't pickup everything but it does make it more matte and gives you a natural look. I am so excited this product exists and I already feel more confident." —Kelsey B.

    Price: $12.99

    19. Baimei's jade roller and gua sha skincare tools will not only look gorgeous sitting on your vanity, but its benefits are also something to admire. The crystal roller and Gua Sha tool are said to help with lymphatic drainage and relieving muscle tension while improving blood flow — which can contribute to a refreshed and glowing complexion. I'll take 10.

    Rose quartz roller and gua shua tool lying on bamboo tray
    amazon.com

    Promising review: "I've been using this for some time now. My face does not look puffy, tired, or swollen as it had before. My skin is smoother and softer too. It is easy to use." —Lypiphera
    Price: $18.99+ (available in three styles)

    20. Wet 'n' Wild's Blush Brush proves that you don't need to spend a ton of cash to get a good brush. In fact, the brand's entire line of brushes are a hit with makeup fans. Reviewers especially love the blush brush for blending rouge really well — even with its $2 price tag.

    instagram.com, amazon.com

    Promising review: "I got this because it was pink and cheap, but it turned out to be a great buy. The brush is soft and dense. There are no fallouts or uneven strands. Very nicely packaged and doesn't look cheap. It applies blush very well and makes the color show up nicely and naturally." —CHE_KTH

    Price: $2.09

    21. La Roche-Posay's Toleriane Double Repair Face Moisturizer earned its spot as a beloved face cream due to its ability to nourish the skin while restoring its protective barrier. Plus, it's oil-free, doesn't clog pores or irritate sensitive skin. It's a must-have no matter what skin type you have.

    a reviewer holding the tube of moisturizer
    amazon.com

    Promising review: "I tried this on a whim because my dry, sensitive skin (prone to oily patches and large pores) was even drier than usual and nothing I had was helping. Anyways, this lotion exceeds all my wants in every way. It is lightweight, non greasy, absorbs very quickly, and lasts all day. My skin has improved so dramatically in the last few weeks of using this that I am tempted to believe it's a bit magical. My pores have visibly shrunk around my nose and cheeks...always the worst area for me. My skin color has dramatically evened out and improved with much less redness. And, most importantly, I always feel hydrated now and don't have any dry skin on my face. I wish this product was available by the bucket so I could slather it everywhere!" —supersjh

    Price: $15.99

    22. Maybelline's SuperStay Matte Ink Liquid Lipstick stays on like nobody's business, so if you're looking for an almost bulletproof long-lasting lip that comes in a ton of color options, this might be it. Some reviewers even compare it to high-end lipsticks, like Stila's Stay All Day.

    instagram.com, amazon.com

    Promising review: "These are my absolute favorite lipsticks of all time. They stay on all day, last through meals, stay on all night when I go to bed forgetting to take it off, and they’re super affordable. (Dare I say these may last longer than the Stila liquid lipsticks, which I also love.) I got kind of obsessed with finding the right shade for my wedding day someday that I bought 10 in one summer. Not my proudest moment, but I’ve really enjoyed them. No regrets, even though I don’t love every color." —Ashley

    Price: $7.98 (available in 45 shades)

    23. Neutrogena's Hydro Boost Purified Hyaluronic Acid Pressed Night Serum may be one of the newer products in the Hydro Boost range, but it's already making waves, so to speak. Its non-oily, non-comedogenic formula easily sinks into the skin, bringing int intense moisture while also fighting against pollution and free radicals.

    Neutrogena Hydro Boost serum against wet background
    instagram.com

    Promising review: "I have oily/combination skin that is sensitive to nearly everything under the sun, short of water. I use the Neutrogena Hydro Boost Water Gel for daytime moisturizing, so I decided to try this for my nighttime facial routine. This pressed serum has the consistency of a less dense Vaseline, but spreads easily and is not greasy. It has a very, very light scent, but is cooling and instantly moisturizing as soon as it touches the skin. It keeps my face and neck well hydrated at night, smoothes my skin well and it feels more supple and plump after use." —Claudia LaCoste

    Price: $16.86

    24. OGX's Extra Creamy + Coconut Miracle Oil Hand-to-Heel Body Cream moisturizes the skin head to toe with its ultra-hydrating, coconut and vanilla-scented formula. You'll want to slather yourself in it!

    a reviewer holding the white bottle of lotion
    amazon.com

    Promising review: "This...cream...is to die for.. I mean where do I even start...I bought this after using the Miracle Oil Shampoo and Conditioner because I fell in love with the smell. The smell is phenomenal. It is heaven and love and hugs and kisses and puppies. The coconut is sooooo good. The cream is thick but applies pretty easily. It will look like it won't rub in or may take forever to but my skin sucks it up really quickly. It moisturizes so well while not being sticky. Honestly, OGX has their crap together because they are making killer products for an amazing price." —Kendall Forsythe

    Price: $8.99

    25. Jergens Natural Glow + Firming Daily Moisturizer is a subtle self tanner that produces a natural-looking glow while hydrating the skin at the same time. It's perfect if you need a little boost to your complexion (without having to go in the sun).

    The lotion
    Jergens

    Promising review: "Big fan of all Jergens wet skin moisturizers. Happy to report that I’m satisfied with the results! Not extremely impactful to your color tone and for the most part it’s pretty subtle, but definitely darkens slightly — personally, I prefer it being that way because it seems more natural looking. If you’re looking for a more intense color like you would get from a spray tan, I wouldn’t suggest using this. If otherwise, the scent is good (much more pleasant than other products I’ve used in the past), it lasts a while (I usually shower every day but if I skip a day I haven’t noticed any fading), and the price is great for how long the bottle lasts." —J Mon

    Price: $7.82+ (available in four shades)

    26. Neutrogena's Makeup Remover Cleansing Towelettes are a must to have on hand if you need something that can effectively remove mascara and eyeliner, but is still gentle enough for the sensitive eye area.

    Neutrogena makeup remover wipes near disco balls
    instagram.com

    Promising review: "I have really sensitive skin and wear contact lenses daily, so I was cautious, but these don’t irritate my skin, glom up my contact lenses or take up much room on the counter. I’ve put this product on permanent reorder and I NEVER do that. (I also use them to wipe off my entire face after a long day wearing makeup AND a mask as an essential worker who never got the chance to stay home during this pandemic. No irritation and my sensitive skin has never had maskne." —Amazon reviewer

    Price: $12.93

    27. Maybelline's Fit Me Matte + Poreless Liquid Foundation is a longtime favorite to no surprise, as the foundation boasts a flawless yet lightweight application and comes in a wide range of shades. Reviewers also consider it a great alternative to more high-end foundations.

    instagram.com, amazon.com

    Promising review: "This foundation has a finish unlike any other. It’s super silky, and it’s comfortable on the skin. I have combo skin, and some foundations are too matte while others are too dewy. This isn’t too matte, but at the same time controls oils really well. I was dancing today and sweating like crazy. This foundation didn’t separate at all. It beats Fenty, NARS, and IL MAKIAGE, all of which claim to have a similar long-wear matte formula." —Isabella

    Price: $5.28 (available in 40 shades)

    28. And Nailene's Ultra Quick Nail Glue has become a crucial go-to when it comes to artificial nail application. Reviewers swear by its almost supernatural binding power. You can also use it as nail glue if you experience breakage.

    reviewer with fake nails holding bottle of nailene
    amazon.com

    Promising review: "This will hold on perfectly. When I get press-on nails I never use the nail glue that comes with it because it's cheap. Nailene is also cheap, but it will hold your life together. I've done countless things that should warrant my press-ons popping off, such as hitting it on my desk, helping a bunch of freshmen move in on campus, picking up stuff, etc. It's absolutely amazing." —Zeairah

    Price: $1.99

    Some reviews have been edited for length and/or clarity.

    Looking for more great Amazon finds? Check out some of our favorite cheap things to buy on Amazon, some of the weirdest things on Amazon you might actually want, or read through all the rest of our incredible Amazon product recommendations.

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