Since she announced that she would be seeking to call an early general election on April 18, Theresa May has used the phrase "strong and stable leadership" 57 times.
From Downing Street to her seat in Maidenhead and the House of Commons, the Prime Minister cannot stop talking about her leadership, which is apparently strong but also stable.
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Marie Le Conte is a politics and media reporter for BuzzFeed News and is based in London.
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Paul Curry is an editorial developer for BuzzFeed and is based in London.
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