Skip To Content

    Here's 18 Beauty Products To Make Your Eyes Pop Without Breaking The Bank

    For anyone who doesn't fancy a bold lip.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. This Volum' Express The Falsies Mascara, which will give you impossibly-feathery lashes without extensions.

    Emma McAnaw / BuzzFeed

    Promising review: "Full disclosure, I'm a huge mascara snob. Ever since I first tried designer mascara in the ninth grade (thanks, Sephora gift card!) I've been hooked. So when I tried Maybelline's Falsies mascara, I was shook by its amazing quality — it trumps even some of the crème de la crème of the industry that I previously SWORE by.

    This is the softest brush I've ever felt. Seriously, Maybelline — what is this made of? Angel feathers?! Plus, its curved handle is cleverly designed to grab each and every lash for an even and natural-looking finish. It even bends to move with your lashes and successfully avoids clumping! I have never (not once!) battled with a clump when using this lifesaver. This is truly the first mascara I've tried that works perfectly the first time."

    Emma McAnaw

    Buy it from Amazon Australia for $12 (available in two colours).

    2. Alternatively, these Ardell Natural Wispies Lashes, which will instantly transform your face with a touch of drama.

    Julia Willing / BuzzFeed

    These come with a small tube of adhesive, so you needn't immediately go out and buy some when it comes to wearing.

    Promising review: "These lashes have some serious glam power. As someone who has never used falsies before, I found them super easy to apply and they didn't weigh down my eyelids. Not your everyday 9-5 look, but perfect for nights out or events where you want a lil' OOMPH in the eyes."

    Julia Willing

    Buy a pair from Big W for $10.95.

    3. These eyeliner stamps, because whoever invented the winged-eye look was just setting us up for failure.


    Reviewers say that this stamp makes the perfect winged eye every time — infinitely easier than trying to get even lines freehand. Each set comes with two pens — one for your left eye and one for right — and is water-resistant and smudge-proof.

    Buy it from Amazon Australia for $11.57.

    4. This eyelash and brow tinting kit, which promises to last for 1000 hours — meaning no more colouring your eyebrows in every morning when you'd rather be sleeping.

    Gyan Yankovich / BuzzFeed

    Promising review: "When I used to go to the salon to have my brows done (I now shape them myself), I always looked forward to having my brows tinted more so than the actual wax/tweeze. After I started doing my own shaping, I figured there was no reason why I couldn't do my own tinting as well. I go between using the Brown Black and Black tints. My biggest tip is to leave the product on for around 20 minutes rather than the recommended 10. Although you might want to play it safe if you're hoping for a subtle look or it's your first time using the product.

    I find the tint lasts really well for around two weeks, then starts to fade. The kit is super easy to use and I highly recommend applying Vaseline on the skin around your brows and using a cotton tip to neaten up your tint and avoid staining."

    Gyan Yankovich

    Buy it from Amazon Australia for $15.99.

    5. This Tarte Shape Tape Concealer, which comes in 30 different shades, so you're sure to find the right one to mask your dark circles.

    @tartecosmetics / Via Instagram: @tartecosmetics

    The formula is fantastic for getting rid of dark circles and covering any blemishes — reviewers love how easily it blends and how it hardly creases. According to the website, one is sold every 12 seconds!

    Buy it from Sephora Australia for $40.

    6. This MCoBeauty Highlight & Glow Stick in Champagne, which even a makeup rookie like me can use to highlight brow arches and draw attention to eyes.

    Mariela Summerhays / BuzzFeed, @mcobeauty / Via

    Should you prefer a more saturated, warm colour, it also comes in a peachy nectar hue.

    Promising review: "Okay, straight up — I have very little idea of what I'm doing when it comes to makeup. Most days I only wear concealer and fill in my eyebrows. I love that this creamy stick lets me highlight my cheekbones and brow arch, making my skin glow and eyes pop without the use of powder, brushes or the least bit of talent. It now lives in my purse — would recommend."

    Mariela Summerhays

    Buy it from Woolworths for $14.

    7. This set of makeup brushes, which will ensure you have the right tools to create any look you desire.


    This kit comes with 15 different brushes, including 10 face and eye brushes, three blending brushes, one eyeliner brush and one lip brush. The bristles are super soft and bonus: They're vegan-friendly.

    Buy it from Amazon Australia for $19.81.

    8. This jade roller, which will decrease puffiness under eyes (and elsewhere on your face) when chilled.


    This roller is made from natural jade and will minimise the appearance of anti-ageing effects. It features two rollers — one large one for your cheeks and forehead and a smaller roller for harder to reach areas (like your under-eye area).

    Buy it from Amazon Australia for $9.99.

    9. This Shiseido eyelash curler, which is the fastest and easiest way to draw attention to your eyes.

    Shiseido / Via

    Promising review: "I’ve been using this Shiseido Eyelash Curler since I was in high school and consider it an absolute must-have product for stunning lashes. I’ve tried other eyelash curlers and none give the same dramatic curling effect. The shape of the curler grabs all of your lashes from edge to edge and a few pumps of the curler gets your lashes nearly at 90-degree angle.

    I currently keep one in my makeup bag and one in my car console to use on the go. For no makeup days, I’ll just use this curler with no mascara to instantly look more awake. When using with mascara, I curl them before and after I apply the mascara and the end result is AMAZING. If you’re considering eyelash extensions but don’t want to throw down the $$$, definitely give this curler a try!"

    Anna McCarter

    Buy it from Amazon Australia for $34.

    10. This L'Oréal Paradise Lash Mascara , because nothing says ready to take on the world more than some wide-eyed, dressed up peepers.

    Maitland Quitmeyer / BuzzFeed

    Promising review: "This is the only mascara I've tried that doesn't leave a black smudge in the bottom outer corner of my eye by the end of the day. The ONLY one! It's super customisable, so you can just swipe on a quick coat when you're running out the door to get a bagel on Saturday and don't want to wear a lot of makeup or you can really build up the coverage for a mega-lashed look (without clumping). It provides equal parts length and volume and makes lashes look dramatic but not crazy. Plus, it does NOT flake off throughout the day, yet it's really easy to remove at night (meaning you don't lose any precious hairs). It also comes in a super-pretty tube, which always helps.

    I went to the movies with friends last week and one of them said, "Your eyelashes look long!" I literally assumed she was talking to somebody else, so I didn't say anything. When she repeated herself, I said, "Who, me?" It was a delight. My first eyelash compliment. All due to this L'Oréal mascara. And at its low price, maybe I'll actually toss it and replace it like I'm supposed to after three months."

    Maitland Quitmeyer

    Buy it from Amazon Australia for $10.

    11. This Stila Stay All Day Waterproof Liquid Eyeliner, which stays on so well through rain or water park, we have named it Best Liquid Eyeliner in the past.

    Rebecca O'Connell / BuzzFeed

    Promising review: "Stila's Stay All Day eyeliner lasts forever without smudging, glides on effortlessly, is super pigmented and has a sharp tip so you can draw wings with ease. Oh, and it comes in 12 COLOURS! You're gonna feel like a darn artist wielding this thing.

    Also, I find that with inkier liners like NYX, the liner will stamp onto the crease of my lid if I'm not careful. Stila dries pretty quickly, so I don't have a problem with smudging."

    Rebecca O'Connell

    Buy it from Amazon Australia for $32.19.

    12. These Colourpop cream gel eyeliners that make it easy to add a little colour to your ~lewk~.

    @sohanjudge / Via, Sohan Judge / BuzzFeed

    These eyeliners come in some incredibly pigmented and vibrant colours, so you're sure to find one that will align with your aesthetic.

    Promising Review:
    "These liners are the easiest thing you can add to your makeup kit that will make you stand out. An extra 10 seconds in the morning and bam! They've honestly changed the way I view makeup — now, it's more of an accessory to match my outfit or mood for the day rather than a way to cover up imperfections. Plus, I always get compliments when I wear these and who doesn't love to be gassed up?"

    Sohan Judge.

    Buy each liner from Colourpop for $5.50 each.

    13. This Burt's Bees Skin Nourishment Eye Cream, which promises to moisturise the delicate skin under your eyes without the least bit of irritation.

    Mariela Summerhays / BuzzFeed, Amazon

    This recent acquisition of mine has fast become a favourite part of my skincare routine. This creamy yet lightweight eye cream goes on in the morning and night, and I swear I can feel it hydrating my tired peepers. Plus, just a teeny, tiny bit goes a long way. If you're a devotee to their iconic lip balms (and who isn't?), definitely give this (99% natural!) eye cream a go.

    Buy it from Amazon Australia for $24.25.

    14. This reusable face wipe, the Face Halo, which will remove every inch of eye makeup at the end of the day with nothing but water.

    Hameda Nafiz / BuzzFeed

    I'm thinking about how much cash I've dropped on disposable wipes in the past and honestly, it hurts me.

    Promising review: "You can tell by my ~shook~ facial expression that I was blown away. I mean honestly, look at the state of my face and hair — do you think I'd allow this GIF to live on the internet if I wasn't genuinely impressed?

    The wipes are non-toxic, chemical free and recyclable, so BIG wins all 'round. Plus, you're doing your face a favour by not subjecting it to the toxins in that pack of two dollar wipes and it's a solid win for the environment, too."

    Hameda Nafiz

    Read Hameda's complete review here.

    Buy a pack of three from Amazon Australia for $24.

    15. This Maybelline Instant Age Rewind Dark Circle Eraser, which completely conceals dark circles, fine lines and puffiness under the eyes — not to mention, has a built-in applicator for those of us who can never find their beauty blender.

    Buzzfeed / Kayla Suazo

    Promising review: "I still don’t know how a cheap tube of concealer beats out the more expensive ones I have stuffed into my vanity, but it does. It’s not too creamy or thick, yet it still gives solid coverage without the cake-y feeling.

    When I am done with my entire routine, my eyes look lighter and brighter, but not in a way that’s totally obvious — even when photos are taken and the flash is on. Basically what I am saying here is this is a staple beauty product that, IMHO, deserves a place in every makeup bag!"

    Kayla Suazo

    Buy it in medium from Amazon Australia for $12 (available in other shades here).

    Also, check out more of our favourite Maybelline products here.

    16. This KVD tattoo eyeliner, which won't budge all day long — and thanks to its fine tip, will help you finally nail the much-desired, perfect winged eye.

    Kayla Suazo / BuzzFeed

    Promising review: "I walk a lot since I live in New York City and don't own a car, and, as pictured, this held up on a humid spring day. With other liquid liners I've experienced smudges and flakiness by midday — so the fact that this made it to my bedtime (14 hours AFTER application) without smearing is amazing to me.

    Washing it off is a total breeze, which I don't understand at all, but there's no fuss when removing it with makeup wipes or other cleansers. It also survived a full workday and then a workout, so IDK, this must be some type of witchcraft because that never happens with my other liners."

    Kayla Suazo

    Buy it from Sephora for $30 (available in two colours).

    17. This Moroccan Spice Eyeshadow Palette by Fenty Beauty, because if you can be anyone, be yourself — unless you can be more like Rihanna, then be more like her.

    Fenty Beauty, @badgirlriri / Via

    Like everything else Rihanna puts out, this palette is designed to look divine on every single skin tone. Long-wearing, velvety and super-pigmented, its finishes range from matte, satin, pearl, metallic and shimmer — so no matter the occasion, you can turn up the ~spice~. Plus, queen that RiRi is, Fenty Beauty is cruelty-free.

    Buy it from Sephora for $41.

    18. And finally, these eyeshadow shields, which will give you the clean, sharp lines you crave.


    Maybe you're the type of person to nail an impossibly intricate look without assistance — I, however, am not such a person. These self-adhesive eye shadow shields will protect your under eye area from shadow residue and keep lines clean. You can even place the curve of the shield under your bottom lip for a sharp lip line.

    Buy 120(!) pieces from Amazon Australia for $15.98.

    You, emerging from lockdown with your dressed up peepers.


    Free and fast delivery on millions of products, access to Amazon Originals, thousands of free e-books — start your 30 day free trial of Amazon Prime here.