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A Day In The Life Of The Social Media Team At Taco Bell

I was invited to join Taco Bell as they hosted Our 2nd Life, a group of six youtube personalities on their test kitchen visit to Taco Bell. Also in the agenda, a visit to a local Taco Bell for meet up with fans. As a marketer, I am always intrigued at what goes on behind the scenes when a brand uses social media. Lots of prep work was done before the day’s events. The list below is small glimpse of their day.

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Breakfast Anyone?

Breakfast at the Taco Bell cafeteria loading up on protein with the breakfast burrito. Afterwards, the team meets for a quick chat before their guests arrive.

No tweets while eating

As the boys started tweeting and updating posts, the TB team started finding fans in the headquarter's parking lot. No more location tweets. #notweetswhileeating

O2L creates their own Taco menu items

Each member of O2L created their own menu item as the social team captured and streamed on Vine. I was amazed at how agile the social team was. Simultaneously, the boys were tweeting and posting as well.

They love that Taco Bell responds to them on social media

When asked about why they liked Taco Bell, the boys said because Taco Bell talked back to them. They all felt a personal connection to the brand because TB social responded to fans via different channels. Many brands have social sites but they use it as a one way communication vehicle. The social team at TB are truly plugged in having conversations and building relationships.

Meet up at Taco Bell turns into TeenFest 2013!

Woah!!! I arrived at Taco Bell and it was like the Twilight Premiere. Over 500 screaming teenage girls waiting for the O2L. #teenfest2013

Wrapping up the day

Nick and Jozlynn near the finish line. It took a lot of effort for the Taco Bell team to plan this. They had a video/photo crew, PR, social and creative team.

I was impressed with their efforts including live tweets, instagrams and vines. Every detail was covered. Any unexpected events were handled with grace. I look forward to seeing the end product.

Sleeping with the Bell

Another exciting part about visiting the mothership was finding fun goodies such as cases filled with historic ads and packaging. My personal favorite was the Taco Bell pillow. #sleepingwiththebell

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