The social network giant Facebook wants to make WhatsApp purchase profitable. The $21.8 billion it has paid in February 2014 and it will be difficult to cover, but, in addition to relying on users within its universe of applications, it already has an active business plan. WhatsApp just released an application whose download is free for companies to contact consumers. In principle, it will not charge small and medium companies, but they do want to charge the big corporations for using their tool to serve the client. “We think of practical notifications, such as a flight schedule, confirmation of shipments or updates that bring value,” they clarify. Matt Idema, chief operating officer of the application, told the Wall Street Journal that they have no plans to charge early: “We have no details about monetization. We’ll think about it.”
Since the messaging application is in the hands of the social network giant Facebook, its growth has tripled. They have 1.3 billion registered users among whom more than one billion use it daily. A metric difficult to reach by any of its competitors.
Within this strategy, the social network giant Facebook has begun to recruit profiles dedicated to developing both support and business development in different countries. Although popular, WhatsApp is not the predominant medium in the United States. But it is in Latin America, Asia and much of Europe, with a special focus on Germany, Spain, and Italy.
WhatsApp wants to be the communication vehicle for the proximity trade: “Have someone order a pastry shop or take a look at the catalog of a neighborhood clothing store, or the shoemakers can be in contact with hundreds of customers just by using a mobile, replying to messages with ease.”
In Mexico, for example, the optical service on demand, for commissioning, purchase, and delivery of glasses or contact lenses over the Internet, Leco, uses WhatsApp to track each order.
The messaging service has created its pilot plan of verification of business accounts, with a green sign similar to the blues of Facebook and Instagram. They want to boost trust between the two parties.
When the social network giant Facebook acquired WhatsApp made it very clear that they were not going to put ads. Literally, they said it would degrade the experience. At the same time, they eliminated the annual subscription of a dollar with which the founding team, barely 50 people when it bought the social network, explored a way of financing. So, what do you think about this new feature introduced by the social network giant Facebook for most widely used instant messaging application, of course, WhatsApp? Simply share your views and thoughts in the comment section below.