What is SEO?
SEO is an assemblage of best practices and tools that take your website to a comparatively higher rank and get it placed at premier spots in the search engine results. This, in turn, routes an increased flow of traffic to your site, thereby helping you acquire more business.
Why do you need SEO?
SEO can be virtually considered as your digital calling card. It has the ability to amplify your influence colossally, by making your website flamboyantly visible in front of the targeted online audience.
Mistakes done by people while implementing SEO
With the ever-evolving nature of the SEO optimization field, there are certainly some practices that may prove to be harmful in the long run. So, given below are the pestilent mistakes that you should be avoided while trying to implement an effective SEO strategy:
1). Lacking Expertise In Keyword Selection
Keyword research is no longer concerned only about spotting the most competition free and popular words. The keywords always need to be unique and practical in nature. One of the most frequent mistakes that people do while selecting the keywords is the excessive usage of long-tail words and royally neglecting the preference of search engines.
It's always important to focus on the potential customer's choice of words that are being used to refer to your products or services. You may make use of advanced keyword tools like Google Trends, Keywords planner, Semrush etc. But it's always mandatory to master the keywords for a highly effective SEO optimization.
2). Neglecting The Mobile Users
SEO optimization is not only limited to the keywords and the content. It also eminently depends upon the quality of your website, especially when it comes to its implementation on mobile devices. Unlike before, Google is now taking the mobile devices criteria into consideration while ranking the websites. It has subsequently enhanced its filters to immediately recognize a website that is not mobile-friendly.
And the mobile compatibility of a website also has adverse effects on its services as 61% of customers who are unhappy with a mobile unfriendly site, possess a high probability to jump to a competitor’s site. Therefore, it has become evident that creating a site design that works only on desktop computers are not going to change the game for you.
3). Not Concentrating On The Quality Of Links
There are undoubtedly a lot of ways to achieve a high volume of links. But the focus should always be on the quality instead of quantity. A single link from a happening blog might do wonders for your search engine, then a ton of other directory links that lack quality.
You can add quality to your links by:
•Maintaining the relevance to your industry and website
•Limiting the number of outgoing links
•Completely avoiding contents related to pharmacy, adult or gambling sites.
4). Having A Poor Website Framework Structure
The effectiveness of a website depends upon its authority or link juice. The authority flows across a website, from high to low authority pages via links. And to be precise, your website's homepage will possess the highest authority as it encompasses a majority of the incoming links.
So, if your website is not structured properly, the sub-pages will be placed away from the home page and it might get the worst rank. A flat structural build of the website would be highly effective in tackling this issue, thereby helping you get more users via search engines.
5). Not Having Visibility On Social Media Platforms
SEO Optimization also has a social dimension to it. Every share made for your content on the social media platform is done with the intention of garnering the attention of users who have an eloquent online influence. This ensures that the shared content gets noticed by both the search engines and target audience. All these factors make it mandatory to make a strong online presence of your website.