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For everyone trying to keep kids entertained indoors right now, you deserve some backup. We aren't ~toying~ with you – these shops are game changers.
Why they're great: Target has a huge selection of diverse toys. Just a general search for "toys" pulls up rock painting kits, toddler sports centers, even baby selfie cell phones...so you're sure to find what you're looking for! They have quick shipping, pickup options available by location, and they also break up toy categories by age – making your search so much easier.
Items we love: An octopus throw pillow that doubles as an adorable new best friend for $16.99 and a play fort for $34.99 that'll be a fun way to "camp" when the family is stuck indoors (available in three colors).
Why they're great: This Brooklyn-based company has been an online market for makers since 1999, and is one of the very best places to find unique gifts for adults and children alike. While supporting artists by giving them a place to sell their work, the team at Uncommon Goods makes shipping and sales efficient and simple for us, the overly excited consumers.
Items we love: A zip-up anatomy doll for $55 that'll help your kiddo become the next Meredith Grey (available in two styles) and a glowing bath buddy for $15 to encourage your kiddo to enjoy some good, ~clean~ fun (available in five colors).
Why they're great: Melissa & Doug recently partnered with the American Academy of Pediatrics with a goal to continue making toys that aid in early brain development. A quick scroll through their homepage will direct you to toys aimed at pretend play, problem solving, physical activity, language, arts and creativity, and developmental play.
Items we love: A dust, sweep, and mop set that builds skills confidence for $29.99 (this includes a broom, mop, duster, brush, and organizing stand) and a full loom kit for $29.99 (with an adjustable wooden loom, oversized wooden needle, craft materials, illustrated design booklet, and 91 yards of rainbow yarn) you and your kid will find unbe-weave-ably fun.
Why they're great: Scrolling through this site truly feels like walking into a museum. Each piece is chosen to help shoppers find inspiration from classic artists and modern works, and the toys are no different! You can easily shop by age or subject and find products that'll interest adults just as much as kids...let's hope the kids in your life are good at sharing.
Items we love: A 10-piece magnetic robot cube set for $140 (these are suitable to use as traditional magnetic blocks for children as young as four, but they'll also teach them complex programming skills as they get older) and a Making With MoMA Smush crayon for $6 (these are inspired by artists whose work is found in the museum; available in three color sets) so your kids can draw some sensational sketches.
Why they're great: Like many toy sites, Learning Resources lets you search for toys by age, but they also recognize how many other qualities a toy can have. Because of that, you can search by grade and pull up toys based on standardized education and then narrow it down by looking up subjects like English, geography, math, and science.
Items we love: A puzzle globe for $34.99 that'll make your kiddo a geography wiz and a popcorn counting game for $24.99 your mini mathematician is gonna eat right up.
Why they're great: Each of these gorgeous organic toys is handmade in the US and with over 3,000 followers on Etsy, this is a shop worth checking out! The toys range from rattles to cars to sewing blocks, and each one is unnecessarily stunning. The best part is how many of these can be personalized with a child's name, making gifts extra precious.
Items we love: A personalized toy camera for $19.95+ (available in three styles) and a personalized wood-and-string key ring that'll be a great teether, rattle, and toy for $19.95+ (available in five styles).
Why they're great: These sturdy toys can handle the wrestling, kicking, and jumping kids love. While being built to handle tough love, they also offer a variety of fun options for both inside and outside the home. They even have a virtual play blog that's tons of fun to read through!
Items we love: A kitchen playset for $164.99 that'll let attentive toddlers play along when dinner is being made and a Disney Pixar Cars kid coaster for $99.99 that's gonna be the ride of your child's life.
Why they're great: This is the OG shop from the House of Mouse. They add new items to their listings often and typically offer discounts on shipping and other seasonal items. Plus, you can literally shop by movie! No need to sort through all 101 Dalmatians when you and your child both know Elsa is the reigning queen in your household.
Items we love: A Frozen II action figure set for $26.99 that'll have your child, ahem, ~frozen~ in place for hours while they invent their own adventures for Anna and Elsa and a Lego Star Wars set for $164.95 that can entertain your kid when they've been pestering you so much you wish you could send them to a galaxy far, far away.
Why they're great: Ikuzi Dolls was started by a fashion designer and children's book illustrator, and that is truly obvious when you see how lovely each of these dolls (and their outfits!) are. Although there is often a waitlist for some of the dolls, they are clearly heirloom gifts that will be treasured forever.
Items we love: An 18-inch vinyl doll with a cloth body for $79.99 who is just waiting to be picked up by a new best friend and a plush mermaid doll for $14.99 we know you can already tell was mer-made for your child.
Why they're great: Mudpuppy started out in the early '90s with a focus on eco-friendly puzzles. As the company has grown, they've collected an engaging set of products that use the same brain-teasing elements of puzzles with visually stimulating modern art. Mudpuppy also offers seasonal discounts and coupon codes. Your wallet loves this place. It told me.
Items we love: A fab flip and draw animal book for $8.99 (available in three styles) and a 500-piece beetle puzzle for $13.99 that'll be tons of fun if you and your family are ~bugged~ about being stuck indoors.
Why they're great: Folkmanis donates puppets around the world to encourage imaginative play everywhere. They are distributed among refugees, orphans, and social workers. And the site is spiffy! You can search for each piece by hand, finger, or stage puppets and can even pick through a selection of award winners if you're looking for a sure success.
Items we love: A terribly clever bumblebee hand puppet the $17.99 kids are sure to think is the ~bee's knees~ and an anglerfish for $63.99, an unsettlingly realistic puppet that's certainly a ~bright~ idea.
Why they're great: The owners of Norman & Jules use their shared eye for design to find beautiful, sustainable, and unique toys you couldn't snatch from a simple Google search. You can find a wide selection of role-playing toys, dress-up items, heirloom dolls, crafts, games, and puzzles with ease on this charming site.
Items we love: A fully functional three-string guitar for $79 that'll help your kids rock on and a set of soft stacking blocks for $40 so darn cute you just might want to keep them out at all times.
Why they're great: This site makes it easy to find toys that include children of all abilities in fun and engaging games at playtime. You can search for toys by skill, need, and age to confidently navigate through all types of play. Inclusive toys are out there! And specifically, they're here.
Items we love: A set of darling sign language alphabet tiles for $37.99 for teaching your child two languages in one and an Eggspressions game for $24.99 for encouraging your kiddo to explain and understand their emotions and help them develop problem-solving skills.
Why they're great: Crate & Kids toys are all high quality and worth the splurge, but you can often find fantastic pieces at a fraction of the price in their sale section. And their kid selection doesn't stop at toys! You could outfit your entire nursery with toys, decor, and furniture from Crate & Kids and be better for it!
Items we love: A doorway puppet theater for your baby/Broadway star for $24.97 and a wooden sidecar cutie for $29.99 – both are gonna brighten up your day when things get ~ruff~.
Why they're great: This is the place to go for Pokémon plushies! Although they have tons of cards, accessories, and Nintendo games, this is a particularly great place for dolls and figurines. Here you can find both the obscure options and the classics, which'll be particularly helpful when your kid knows everything about every Pokémon and you're pretty sure you've only heard of that Pikachu guy.
Items we love: A strikingly lovely Sylveon gallery figure for $14.99 and a massive plush Pikachu for $29.99.
Why they're great: This collection of dolls, houses, and baskets is whimsy at its finest. Each toy is designed simply, with imagination in mind, so kids can create their own worlds (ones we adults could never dream to design). Ollie, Ella products can sell out fast, but the site has a spiffy "buy now, pay later" option so you can claim one as your own without having to put yourself on a waiting list with hopes that you catch the next batch in time.
Items we love: A home-shaped satchel for $45 and a teeny Holdie Folk Beck and her friend Daisy, both for $16.95.
Why they're great: Specifically designed for children with special needs, Fat Brain Toys collections are put together completely based on customer feedback, because they know no one knows your kids better than, well, you. You can also go through the reviews of parents, teachers, and therapists in each product description.
Items we love: An open-ended, sensory teething toy for $9.95 (available in two colors) and a door pong game for $24.95 that'll make playing inside a ball!
Why they're great: Anthropologie has reliable shipping, a great return policy, and they've certainly done the hard work for you when it comes to finding beautiful products your kids will actually play with! Plus you might just find a new sweater you need while you're shopping for your kids...I support you in your endeavor.
Items we love: A charming rabbit ride-on for $128 that you and your kiddo will love with every ~hare~ on your head and a toy makeup set for $30 your tiny esthetician will be bringing everywhere from now on.
Why they're great: Petite Collage carefully researches the materials they use, from recycled cardboard to FSC-certified wood and soy-based inks. AND they avoid plastic. Why? Because each toy is designed with the health of children, and the planet, in mind.
Items we love: A design and draw fashion pack for $18 that'll enthrall your own fashion-savvy kiddo and a magnetic pet hospital for $24 your little vet is gonna play with anim-all the time.
Why they're great: Along with other useful search options, this site lets you shop by interest and brand name, making your find a breeze. You know the kid likes unicorns and not much else? Brain teasers? Insects? They've got you covered.
Items we love: A glow-in-the-dark dinosaur habitat for $26.99 and a cloud picture game for $13.99.
Reviews in this post have been edited for length and clarity.