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How To Open A Clothing Boutique

Known for the quality of their customer services and unique products that can not be found in department stores or chains, a boutique generally points to a niche market. Before opening your boutique of dresses, imagine the type of clients you want to attract. Once you know who these people are, you can choose location, decoration, order your inventories and advertise your business. Once you have built a solid customer base, your boutique will be a successful business.

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Identify your ideal clients and model your offers according to your needs. Your customer base is made up of the people most interested in visiting you and buying clothes in your boutique. Ideal clients can be brides, young women, older women, children, teenagers, professionals or full time mothers. The type of customer you want to attract will dictate the type of dress you sell. For example, you can sell many sizes or specialize in large sizes, small sizes or dresses for tall women.

Choose a name for your boutique. Research potential names on the internet, printed and virtual store guides, and your state business record to make sure the name you like is not in use.

Register your business at the state secretariat or in your county administration to form a sole proprietorship, limited liability company, partnership or corporation, and prevent other businesses from using your brand.

Apply for a tax number by contacting the state revenue department so that you can receive sales tax from your customers.

Visit the Internal Revenue Service website to obtain an Employer Identification Number (EIN) and obtain tax rebates.

Hire business insurance, such as liability, employee compensation and commercial property insurance to protect your assets in case you find yourself involved in a legal contest.

Choose a location for your dress boutique clothing. Visit downtown locations and shopping malls to find a space large enough to store and display your inventory, as well as store dressing rooms and customer service areas. Whether you're targeting working professionals, high-income clients, or older women, look for a central location near restaurants and other boutiques. If your goal is mothers, children or adolescents, consider establishing yourself in a shopping center. When you visit the premises, pay attention to the pedestrian traffic, the places to park and the proximity to other businesses. The best location for a small boutique is one with a lot of pedestrian traffic throughout the day and places to park the car, and be close to other businesses for consumers to stop by your store when they are on the way to other businesses.

Organize the space of your boutique. Hang shelves to show dresses and decorate the room to make it a nice place. Use artwork, mirrors, paint and small decorative objects to create the right atmosphere for your ideal client.

Installs a cash register with software for retailers, so as to keep track of sales and inventories. You will also need a telephone, a face machine and an Internet connection. Apply to obtain a commercial account with the credit card companies to be able to accept payments by this modality.

Provide your boutique with the latest trends in dresses that will appeal to your ideal clients. If you target customers of different income levels, you can choose from a variety of options ranging from very low prices to high end ones and for special occasions. Research the trends, go to fashion events and look in catalogs to get a better idea of ​​the type of fashion available. Order the dresses from a wholesaler or directly from the designers to get a better price.

Determine the prices of your dresses. The prices will be based on the wholesale cost, the competitive prices and the income level of your customers. Add 5% to 10% to cover your fixed costs, such as services, rent, employee salary and insurance. Depending on these costs, prices may vary. Monitor sales each period to determine if you need to adjust your prices.

It hires employees with knowledge of the fashion business and who can provide quality customer service. Employees help create a friendly atmosphere for your clients, so make sure they enjoy working with the audience.

Promote your boutique to help your ideal market find your store. Create flyers and cards to deliver in areas your potential customers visit. These areas can be public parks, local restaurants, food stores and other businesses.

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