"I barely wear makeup — the one exception is a statement lip, which I love to rock almost like an accessory when an outfit really calls for it. I love red, pink, and yes, PURPLE. I have several purple lippies that I love, from Fenty Beauty to Smashbox, but Winky Lux's formula takes the cake for many reasons. First of all, you will love this matte formula in other shades even if purple isn't your color (my mom loves some of their more neutral pinks). It's soft, smooth, and not very drying, and it's cruelty-, paraben-, and sulfate-free! The rounded shape of the bullet is MIRACULOUS. I'm talking the kind of lipstick that even clumsy old me can put on perfectly without looking in the mirror. It's the perfect size bullet for my lips, too, and it wears down to form to the curve of your lips, whereas smaller bullets just stay kinda flat. And people, it stays the heck on. I'm not saying it can survive multiple meals, but it never claims to. But for a regular lipstick to still look fab after I have a snack and drink out of my water bottle a ton? That's a big win for me. The metallic pill-shaped packaging is super secure, cute, and easy to find in my bag, too! If you want to try out the formula/different shades, I definitely recommend the brand's teeny-tiny lipstick 'pill' assortment, which is where I first fell in love with this stuff (and one of the mini lipsticks can last a while!).
Okay, now let's talk about this particular color. Maybe it's the way the magenta-ish purple makes my blue eyes pop. Maybe it's the rich pigment. Maybe it's that purple is my favorite color in the whole dang world. But something about this shade makes me feel like an absolute queen when I rock it. Like, I use those selfies on dating apps. It's also way more versatile than I initially thought — there doesn't have to be purple in what I'm wearing for it to work. Maybe that's because confidence goes with everything." —Katy Herman
Get it from Winky Lux for $15 (see all the available colors here).