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    29 Makeup Products You'll Want To Buy Again And Again

    Mascara loyalty is real, guys.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. 4D Silk Fiber Lash Mascara is a great bet if you've ever been tempted to get those pricey eyelash extensions. People swear by this for loooooong lashes, *zero smudging* (even when reviewers accidentally slept in it) and no! more! clumps!

    Promising review: "The packaging on this mascara makes it look like a high end product! The coloration is beautiful — it is a very deep black color. It makes your lashes look SUPER long. The mascara is thick so it is definitely good to use a curler before hand to add some volume in addition to curling. It is long lasting and once it dries doesn't leave any residue. I accidentally fell asleep in it and in other mascara my eyes would look like a raccoon, but this was still practically the same the next morning. I definitely like it and will continue to use it." —Rachel Wellauer

    Get it from Amazon for $12.99.

    2. Glossier Lidstar Eyeshadows impart just enough sparkle for a subtle glow and wash of color to put the ~lid~ on a gorgeously low-key makeup look.


    Promising review: "This stuff is amazing! I'm 45 and need something that stays put and doesn't crease. It goes on so quick and easy and doesn't move all day. The color is great...I tried Cub which is a beautiful bronzey/rose gold with just the right amount of shimmer. I used to spend so much time on my eyes with primers and multiple I take about 10 seconds with Lidstar and I'm good to go. Thanks for making an awesome product. I will be ordering more colors!" —Denise

    Get them from Glossier for $18 each (available in six colors).

    3. Maybelline Master Chrome Metallic Highlighter adds a warm glow to your face with soft powder infused with reflective pigments you can apply sparingly or intensely., Amazon

    Promising review: "This is a great highlighter for its price! I've used Becca's Champagne Pop ($38) in the past, and NO ONE can tell the difference between the two. Its gives a natural looking glow- without the appearance of excess. I use it with both a fan and regular brush. Perfect for both night and day (you'll need to vary the application depending on when you plan to use it, however). Arrived in perfect condition as well." —Ajap Boparai

    Get it from Amazon for $7.12 (available in four colors).

    4. Jacob & Eli Hidden Gems Eyeshadow Palette delivers Sephora name brand–results, for a "wait, you only spent HOW much?!" price.


    We're talking five matte, nine shimmer, and four duo-chrome shades, all super pigmented and with minimal fall-out.

    Promising review: "I AM BLOWN AWAY BY THE QUALITY. There's almost zero fallout, extremely pigmented colors, blends creamy like butter, and the colors are beautiful. This rivals any of my Too Faced palettes — in fact far less fallout. These are the same quality if not better than my Urban Decay. Seriously not kidding. AND rivals my Kat Von D palettes. I rarely review anything, but this deserved a review." —Chandra

    Get it from Amazon for $19.52 (available in two color sets).

    5. Touch In Sol No Pore-Blem Primer smoothes out the canvas of your skin pre-foundation, diminishing the look of pores and uneven skin — all while protecting and adding moisture, thanks to collagen and green tea extract!


    Promising review: "I wanted to give this product 10 stars.. But was only limited to 5. This stuff is AMAZING!!!! I'm almost 30, and my face has become super oily... Like I can fry chicken on it by the end of the day. So for months I've neglected wearing any kind of foundation or makeup in general. After reading reviews I figured I would give this a try. The glow it gives you is AWESOME!!! it makes my skin so soft.... I'm probably going to wear just this and no foundation 50% of the time. I went for it and did my whole face and ladies.. You know that could mean several steps of products...After the Ttexas heat...And the sun..And amounts of sweat. My face was PERFECT......STILL! No oil... No smears... No pores... This is literally sent from heaven!!!! My ONLY dislike is the fact that you cant purchase this in five-gallon buckets!" —Jessica

    Get it from Amazon for $13.90.

    6. Fenty Stunna Lip Paint looks amazing on everyone — and the universal red shade was so beloved among lipstick lovers, they came out with for more must-have shades.


    Promising review: "Wow! I wasn’t expecting to like this so much. This is only my second Fenty purchase but both are awesome. Super pretty and wearable shade. I am normally not a matte lip lover because of drying but this is so comfortable and stayed on through drinking and eating. I can’t say that about many lippies. Highly recommend." —loverockandroll

    Get it from Sephora for $24 (available in seven shades).

    7. Maybelline Temptation Brow Definer is what you've been looking for so you can finally stop ~brow-sing~ for better products. Fill in with the teardrop-shape pencil (for precise but natural "hairs") and blend out with the fluffy spoolie for a gorge finish.

    Promising review: "I have little to no eyebrows. Penciling them in with something like Brow Wiz ($21) with the tiny tip is pointless and takes forever and I run out in a month or less. This makes it easy and my brows look BOMB!!! I will buy this over and over and over" —Duchess

    Get it from Amazon for $4.49 (available in four colors).

    8. NYX Epic Ink Liner delivers the perfect wing every single time — without letting your money 💸 fly 💸 away like other brands.

    Promising review: "For real, this stuff DOES NOT BUDGE without makeup remover (I use cocoa butter to get mine off). I fell asleep with my makeup on the other night, and my husband said in the morning 'Your hair is a mess, but your eyeliner is FLEEKY!' He knew it would get a laugh out of me. Little did he know that statement totally solidified the fact that i would have a new staple in my make up bag. The brush took a few tries for me to get used to, but it will give you a wing that could out-preform a bald eagle (and it’s EFFORTLESS, Y’ALL). Now, I’ve been swimming with this liner on in pools and oceans and can attest to the fact that it’s truly long-wear and waterproof. Praise the Lord for no more raccoon eyes after the first splash." —TayBranche

    Get it from Amazon for $6.29.

    Btw, this won best inexpensive liquid eyeliner on BuzzFeed Reviews!

    9. Or if you're note greeeaaat at drawing wings, Vogue Effects Eyeliner Stamp has two sides: a triangular stamp on one end and a felt-tip eyeliner on the other to create the perfect winged liner look in no time flat, i.e., you'll never be late again!, Amazon

    It's also water- and smudge-resistant, which 🙌.

    Promising review: "I loved the product. I usually take 15 mins to do my eyeliner perfectly for my dance recitals which include cleaning and re-doing multiple times. But with this eyeliner, I took only five mins to do it in a single go. It lasted really long even in burning hot weather. It looked so beautiful even from a long distance. I loved the product. It's a must-have for all those who love eye makeup." —rasu

    Get a two-pack from Amazon (one for your left eye, one for your right) for $13.97 (available in three sizes).

    10. Maybelline Fit Me! Matte and Poreless Foundation lasts alllllll damn day, thanks to its buildable and lightweight formula containing ~micropowders~ that absorb oil to keep you shine-free., Amazon

    Promising review: "I’ve been using this foundation for years, and it’s what I used on clients too when I was freelancing as a makeup artist. The color range is true to many skintones and the formulas are blendable, buildable, and wear well when set with powder and fixing spray. There is no flashback either. This formula, the Matte + Poreless, has more of a modern natural matte finish, meaning it’s not flat powdery matte like from the '90s. It’s not shiny but not flat either, it maintains some dimension (though you’ll still want to do light contour and blush). I will keep buying this as long as they keep making it! It’s on my Subscribe & Save auto-order list." —TXLA

    Get it from Amazon for $4.19+ (available in 40 shades).

    11. Teenitor False Eyelashes (two kinds, with 10 pairs each) give you that natural-but-dramatic look that'll set hearts aflutter (especially when you bat your eyelashes at yourself!)., Amazon

    It comes with a tweezer-like applicator to make adhering them to your lash line incredibly easy, too.

    Promising review: "I'm never one to really wear eyelashes because some lashes irritate my eyes and are often to heavy on my lids but I love these eyelashes! This is my second time buying this product! They're very light and not too heavy on the eyelids and give out a nice finish." —Amazon Customer

    Get the set of 20 pairs from Amazon for $9.99.

    12. Tarte Wipeout Color-Correcting Palette has everything you need to counteract and neutralize redness, discoloration, dark circles, brighten, and more.


    Promising review: "I've tried lots of color correctors over the years and they were all off in some way, either too dark, too light, too runny, too dry...the list goes on. I had just about given up on color correctors and then I remembered Tarte and decided to try this one. OMG! I'm so glad I did! When I use them, I don't have to put foundation on. I LOVE IT! Thank You Tarte, for producing such amazing products!" —Andrene S.

    Get it from Tarte for $25 (originally $45)

    13. Maybelline SuperStay Matte Ink Liquid Lipstick delivers a mega pigmented, opaque color that'll last up to 16 hours without touchups. It's even pizza proof!, Amazon

    Promising review: "Love these liquid lipsticks! I have them in three shades ranging from nude to bold, and they all apply flawlessly. The applicator has a sharper point so it’s easy to put the lipstick on and you don’t need a lip liner. This is a very long-wearing lipstick and has lasted me through salads, pizza, drinking, etc. The formula is non-drying and kind of moisturizing so I don’t get the cracked lip effect. My go to liquid lipsticks are normally ABH, Kylie Cosmetics, and Stila, but I find myself reaching for the Maybelline one more often now. I hope they come out with a wider range in shades!" —colleenonyx

    Get it from Amazon for $7.54 (available in 26 colors).

    This is another Maybelline product we really love!

    14. Glossier Boy Brow makes thickening, filling in, and grooming your brows easier than ever — the tinted gel formula and mascara-like wand do it all with just one swipe!


    Promising review: "I love the simplicity of using this product and how understated it looks. I have the blonde which adds enough color to fill my brows in without overkill. Prior to this I was using a powder, which always make my brows look way too intense and would still result in stray hairs throughout the day. The gel holds everything in place." —kad

    Get it from Glossier for $16 (available in four shades)

    Check out our full Boy Brow review here (one of several Glossier products we totally swear by).

    15. Physicians Formula Murumuru Butter Bronzer combines all the perks of a cream and powder formula for a natural touch of color that blends in perfectly, lasts all day, *and* helps moisturize your skin.

    Promising review: "I've purchased so many bronzers in every price range and didn't have high hopes for this one...but based on the reviews and price I thought I'd give it a try. This is the first bronzer that doesn't make me look like I applied bronzers. It's just a subtle bronze glow and I love it! I like it so much that I'm thinking of stocking up in case they decide to discontinue it one day. :)" —SoCalGal10

    Get it from Amazon for $7.67 (available in four shades).

    16. Nars Radiant Creamy Concealer makes under-eye circles and other troublesome spots disappear with just a few swipes of its highlighting formula with *light-diffusing technology*.


    I have really dark undereye circles due to my allergies, and this is the *only* concealer I swear by to brighten them!

    Promising review: "So creamy! So blendable! Great shades for fair skin and amazing all-day wear. Does not crease, slip, or change at all throughout the day." —Chellybean98

    Get it from Sephora for $30 (available in 22 shades).

    17. Elizabeth Mott Thank Me Later Primer keeps your makeup look on lock all day AND all night. That's right, you will NOT have to reapply before your evening plans.

    Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high end to low. Mac, Lorac, Urban Decay... they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands, if I'm lucky. I got this as a sample in my Ipsy bag, and I had to buy the full size product straight away! I couldn't be happier with my purchase. Thank you Elizabeth Mott for finally making a primer that lasts! I love this stuff!" —Melissa Mae

    Get it from Amazon for $13.06.

    18. NYX Setting Spray finally spells the end for having to re-do your full face of makeup (or waste money on those blotting sheets). Your face will stay perfect and shine-free all day and all of the night., Amazon

    Promising review: "I’ve been using this for a while, but finally needed to write a review. This morning, I put on my makeup and some generous sprays of this setting spray. Then, I went into the 100+ degree heat and demonstrated a short workout at an outdoor event. Despite drinking as much water as I could handle, I overheated quickly and EMS had to come to my rescue. Between my boyfriend and EMS, there was a small crowd around me: literally pouring ice water on me; mopping my face and neck with cold towels; pressing ice packs on me. This continued for a while and I was sure that my makeup was gone, but this spray kept my face mostly intact! If this spray can keep my makeup on through an encounter with EMS and being essentially submerged in ice water, it can keep yours on through your (hopefully less eventful) day!" —Bugaboo

    Get it from Amazon for $6.37.

    19. Colourpop Lippie Stix have a pen-like applicator that makes creating a sharp cupid's bow increeeeedibly easy. And the color payoff? ::chef's lipstick-applied kiss::


    I have personally been told that my lip line was "suspiciously perfect" after using these!

    Promising review: "It has a smooth application and mimics liquid lipstick in a sense yet is also like regular lipstick! I don't know how, but it keeps my lips moisturized 💞" —Sumayyah

    Get them from Colourpop for $6 each (available in 48 colors).

    You can also get the *big box* of 48 Lippie Stix (pictured above) for $150 (a $288 value)! Crayola wishes it could.

    20. Coty's cult-fave Airspun loose powder creates a flawless finish to your foundation that won't turn shiny, crease, or fade all day.

    Promising review: "I absolutely love this powder. I've used more expensive ones in the past, but this one takes the cake. It keeps my makeup on all day, even with my oily skin. I personally don't use the 'baking' method, but even so it keeps my face in place all day, even when I get hot and sweaty. I recommend it to all of my friends!" —Brittany

    Get it from Amazon for $5.69+ (available in six shades).

    Need more proof? Check out This $6 Face Powder Will Actually Make Your Makeup Look Flawless.

    21. Tarte Shape Tape Concealer is sold *every 12 seconds*. Why? It provides super full coverage, blends flawlessly, and won't flake or crease, covering anything and everything you want it to.


    Promising review: "Oh my goodness! This is absolutely got to be the BEST concealer on the market, it is so smooth and makes my skin look flawless. Even though I have very dry skin, if I don’t go too over the top with this concealer it works perfect and doesn’t look cake-y or emphasize my smile lines. The bottle is massive and doesn’t break, the wand is the perfect size to get right up to my eye and is very precise. The best concealer I’ve ever used and probably the best I’ll ever use." —Kiraxmollx

    Get it from Tarte for $27 (available in 30 shades).

    22. Honest Beauty Tinted Lip Balms provide hours and hours of moisture (hello avocado, açai, and pomegranate oils), plush a sheer wash of buildable color so you can take a break from drying lippies without going *totally* tint-free.


    Promising review: "LOVE LOVE LOVVVVVVE everything about this tinted lip balm. I was a little hesitant when I ordered it originally but I am so glad I did. It's so moisturizing and the color/tint isn't over the top. It's just the right amount of pop you need for a little pick me up. I'm a first time mom and I don't have time to spend so much time on my makeup routine right now so it's nice to have something that will help me look as put together as I can be. Thank you Honest Beauty!!!" —Jessika R.

    Get them from Amazon for $8.99 each (available in seven colors).

    23. Fenty Match Stix have everything you need to conceal, correct, contour, and touch up your face — all in one swipe. They're designed for layering, so the cream-to-powder formula blends in b-e-a-u-tifully, whether you're applying at 8 a.m. or touching up at 10 p.m.


    And they magnetically attract each other, so you won't be looking for your contour shade when your highlight's already in your hand.

    Promising review: "I have been wanting to learn how to contour for months now. Well I finally know how. It is so simple with this stick. I simply apply a line just under my cheekbones and under my jaw line and on the sides of my nose, and blend. I now have defined cheek bones and look fabulous. I have oily skin but this product stays exactly where you put it." —anason006

    Get them from Sephora for $25 each (available in 20 shades).

    24. Ucanbe Shimmer Eyeliner Pens add a metallic twist to your regular cat eye, gliding on with ease and drying in place so you can shine without smudging.


    Promising review: "Great for the price. Quality eyeliners rivaling those sold at Sephora for five times the cost. My favorite is the purple. I’ll be seeking out this brand in the future. Stays on for hours. Love it." —Daniela M. Licata

    Get the set of five from Amazon for $20.99.

    25. Benefit They're Real Mascara curls, separates, lengthens, and volumizes for dramatic, "are you wearing falsies?" lashes in just a few strokes.


    Promising review: "I have spent a few years trying a range of different mascaras...most were okay but never anything to fall in love with. I've tried several drug store and even a few department store mascaras. I got a deluxe sample of this in a birthday gift from Sephora and it has become my go-to, hands-down love this mascara! It defines, separates, and lengthens. It's perfect for everyday wear and you can layer it on if you want some more oomph. Finally found the one that works for me and I find it to be worth the money!" —jujube83

    Get it from Sephora for $24 (also available in brown).

    26. Aesthetica Cream Contour Palette has six silky, blendable shades so you can find the perfect ones for your skin tone. They're so creamy, they're basically foolproof. Oh, and it comes with a step-by-step guide., Amazon

    Promising review: "This is my first time using a cream contour makeup kit. I was a bit skeptical, but then after playing with it for several applications, I was able to get the look I was seeking to achieve down really nicely! The instruction manual is FANTASTIC. It gives you step-by-steps on how to apply and in what shades depending on the type of face you have (oval, heart, etc). Though I would never consider myself a makeup artist professional of any stretch of the imagination, I was able to look pretty darn good with the instructions given here. Well done!" —JB

    Get it from Amazon for $28.99.

    Learn more about the kit in our closer look!

    27. Winky Lux Whipped Cream Lip + Cheek Tints add a sheer flush of color to your cheeks for a pretty, natural looking finish. Swipe it on your lips and cheeks when you don't want a full face, but need a little color.

    Winky Lux

    I recently tried these and they're among my *fave* natural-looking blushes. They're subtle, fun to apply (they're kind of like jellies), and give a ~berry~ pretty no-makeup-makeup flush, perfect for winter.

    Get it from Winky Lux for $18 (available in three shades).

    28. Maybelline Instant Age Rewind Dark Circle Eraser completely conceals dark circle, fine lines, and puffiness under the eyes while treating them with goji berry and haloxyl. You've heard so many people love this — don't you think it's worthy a try?

    Buzzfeed / Kayla Suazo

    Promising review: "Due to very pale and sallow skin along with chronic allergies, I have had dark circles since I was a little girl. Since then I've tried everything for my dark circles, mostly consisting of spendy makeup counter items. Who would have thought the drugstore would be where I would find the cure to my dark circles?! Love love love this product: the applicator, the color, the coverage, the staying power and of course the price. I use it all over my eye since the discoloration is all over. It's a great primer for eyeshadow. People complain about the stickiness — just be sure to set the product with powder once you have it the way you want it and you'll be good to go." —DanceLady

    Get it from Amazon for $6.07+ (available in 12 colors).

    A BuzzFeed writer swears by this concealer herself — check out her review (plus seven other Maybelline products we really love) here!

    29. Etude House Bling Bling Eye Stick will have you do ~the twist~ anytime you need a daytime glitter or party eye look. The creamy formula glides on and blends easily, so you'll look like a million bucks without taking a million hours to get ready.


    Promising review: "Bought this a while ago maybe 2-3 months ago? I use it almost daily, and I must say, the application is easy! No need to sharpen, the color is perfect! Gives that gold twinkle that I wanted to brighten my eyes. Lasts a good amount of time, will most likely repurchase this one! Recommend it!" —Kimy

    Get it from Amazon for $5+ (available in four colors).

    Talk about having a twinkle in your eye!

    Warner Bros.

    Reviews have been edited for length and/or clarity.

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