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24 Beauty Products From Asian-Owned Brands Your Skin Will Thank You For

Reviewers swear by them too for ~glowing~ results.

We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

While BuzzFeed celebrates Asian Pacific American Heritage Month (APAHM), we also believe in celebrating the contributions from Asian Americans and Pacific Islanders year-round. Please enjoy this APAHM-themed product post from BuzzFeed Shopping, the entrepreneurs who create these great products and services, and know that you can enjoy these businesses well beyond this wonderful, dedicated month.

1. Tower 28 SOS Daily Rescue Spray spritzes right on your face whenever your skin needs a little de-stressing. The three simple ingredients are designed to trigger your skin's immune response to tone down redness, calm irritation, and reduce inflammation.

A before/after showing reduced redness and irritation after using the spray
Tower 28

Promising reviews: "It really works. I found this product on Instagram, read the reviews, and decided to give it a try. My skin looks transformed after 10 days. My maskne is greatly improved, redness is gone, and my skin feels great. I have aging, oily skin that's still acne-prone, and this product not only had not broken me out, but has eliminated the small breakout I was having. I'm in love." —Bonnie

*Another* promising review: "I give 12/10. Holy grail. Undupeable. This tastes like salt and smells like a pool BUT it has calmed my rosacea and healed my cystic acne in a day or two (would normally take weeks). I’m spraying it in my mask to keep maskne away. It’s everything. Only downside is I’m going through it so fast that it’s going to be an expensive habit. But so far it’s worth it." —EssJay

Get it from Tower 28 or from Sephora for $28 (also available in a smaller size).

Tower 28 is a woman-owned business that was founded by Amy Liu and is designed for sensitive skin. Their products are free of any sensitivity-causing ingredients, and are vegan and cruelty free.

2. Mount Lai's Gua Sha Facial Lifting Tool helps you perform the traditional Chinese facial massage on your face right at home. It can reduce puffiness and tension in your face, and it just feels darn good. Just follow the handy video tutorial right on Mount Lai's website to ensure you're getting it right!

Promising review: "Love this! It’s really nice to use in the morning after putting on serums. I love using it and it has become somewhat of a meditative experience. Can definitely already see a change in the definition of my face and jawline." —Tasha212

Get it from Mount Lai for $28+ (available in jade for preorder, rose quartz for preorder, amethyst, and obsidian, listed separately or from Sephora for $28 (available in three stones, listed together).

Mount Lai is an woman-owned brand that's based on traditional Chinese medicine. Founder and esthetician Stephanie Zheng was inspired to start the brand based on recipes handed down in her family. You may have seen these gua shas on TikTok like I have!

3. And Mount Lai's Calming Facial Repair Massage Balm is the perfect product to pair with your gua sha, because a serum, oil, or balm is needed to help your tool ~glide~ and reduce tugging on the skin. This leave-on balm is formulated with squalene, licorice root, and murumuru to lock in moisture and reduce irritation.

The jar of balm with a scooper
Mount Lai

Promising review: "So soothing and relaxing! Love using this product every time I use my roller or Gua Sha. Five-stars for sure! I would highly recommend pairing this with any of the other products, you won't regret it. A little goes a long way so the container will last you a long time. I have been using it for over a month on a daily basis and have barely made a dent." —Andrea

Get it from Mount Lai for $60.

4. Kulfi Beauty Kajal Eyeliners not only add intensely pigmented and long-lasting color to your peepers, but are actually formulated with aloe vera and vitamin E for a boost of hydration on what is literally the thinnest skin on your entire body.

Kulfi Beauty

Promising review: "I wasn’t always an eyeliner person, but these Kajals have won me over! Now I find that my makeup looks incomplete unless I use one (or three) of these gorgeous colors!!" —Sarah N

Get them from Kulfi Beauty for $20 each (available in five colors) or get 15% off the set of all five for $85 (valued at $100).

Kulfi Beauty was founded by Priyanka Ganjoo and named after a type of South Asian ice cream. She created the brand after noticing a significant lack of seeing South Asians represented in the beauty industry.

5. Lapcos Sheet Masks take your typical at-home spa night to the next level. Not only do they feel great like the other ones you've tried in the past, but reviewers actually swear by them for glowier skin.

Several of the sheet masks with a glass of wine

They're available in 12 varieties from aloe to charcoal to seaweed to RED WINE, each with a different skincare goal in mind.

Promising review (for the aloe mask): "When my forehead acne got red and irritated from purging, I used one of these sheet masks and it worked so FAST. All the red was gone in 20 minutes. I've never gotten results that quickly, plus it is also SUPER hydrating. I would definately recomend giving it a try when your face is upset!" —Sophia A.

Get them from Amazon for from Lapcos — a five-pack for $17 or individually for $4 each.

Lapcos is a Korean-owned, family-run beauty brand making cruelty-free products. For the rest of May they're donating 10% of all sales to the Asian Mental Health Collective in honor of National Mental Health Awareness Month and Asian American and Pacific Islander Heritage Month.

6. And Lapcos Charcoal Exfoliating Pads remove dead skin cells *without* stripping your skin in just a few easy swipes. The quilted texture, charcoal powder, and witch hazel extract remove impurities while the rice and soybean seed extract hydrate and provide antioxidants to soothe irritation.

A model using the round pad on their face

Promising review: "This is one of the first products that got me hooked onto Lapcos skincare! This is a very gentle exfoliator that actually takes off the dead skin without my skin feeling stripped. My skin feels so soft and smooth after using this product. After struggling with acne for 15+ years, this is the best exfoliator that I have ever come across and used. I'm forever hooked." —Jannis

Get a pack of five from Amazon for from Lapcos for $12.

7. Live Tinted Unity Balm Gloss conditions skin like a balm (squalene, hyaluronic acid, and vitamins C & E, we love you) but shines like a dewy highlighter. The "glass skin" effect just got a whole lot easier.

A swatch of the gloss on three hands with different skin tones
Love Tinted

Promising review: "Before Unity Balm Gloss, I didn't know how much I was missing out on!! This product is the perfect touch of gloss and hydration to ANY look! I apply it to my eyelids, cheeks and most importantly, lips for an extra touch of shine. ALSO, this is a summer staple!!" —Nat

Get it from Love Tinted for $20.

Live Tinted's founder Deepica Mutyala went viral when she posted a video using red lipstick as a color corrector for under eye circles. Now she has her own brand of multipurpose Huesticks, plus other products like this brilliant Balm Gloss.

8. Prim Botanicals Spoil Yourself Silly Grapefruit and Rose Body Scrub is the perfect addition to your next shower for ~big spa energy~. Mediterranean sea *and* Himalayan pink salts, mango butter, and hydrating oils combine to slough off dead skin and add a mega-hydrated glow.

the packet of body scrub with some poured out on a table
Prim Botanicals

It can also help reduce the appearance of stretch marks if that's something you're interested in.

Promising review: "This scrub is so special. The scent is so lovely I can't believe it. The oils are very nice and rich and moisturizing and the exfoliation is nice too. Leaves your skin nice and soft. This is a true luxe treat, worth every penny." —Emily

Get it from Prim Botanicals for $25.

Prim Botanicals is a Filipina-owned business that sells various beauty products and candles. The shop is also a member of 1% for the the Planet and they have a partnership with Tiny Blessings, which is an org that helps provide food, shelter, and other basic needs to homeless children in Manila.

9. And Prim Botanicals Gardens at Midnight Body Oil is a great option once you're out of the shower to double up on that GLOW, while your skin is still damp. The blend of oils like jasmine, bergamot, sweet almond, and andiroba are super popular with reviewers who *love* the product's gorgeous scent.

The bottle of oil
Prim Botanicals

Promising review: "This oil IS everything! It''s comprised of beautiful ingredients, it truly nourishes and hydrates my skin, AND it smells heavenly!! One whiff and any stress just melts away upon applying. I'm very thankful that I found this brand!" —Domenica

Get it from Prim Botanicals for $45.

10. Love & Pebble's Beauty Pops Kit helps you create ice pops...FOR YOUR FACE. That's right, just mix the included mask powder (formulated with papaya, aloe, banana, and turmeric to fight inflammation) with water in the ice pop mold, freeze, and then roll the Maskcicle over your face for a refreshing spa treatment on the hottest summer days.

The jar of mask powder, ice pop cold, and the frozen mask sticks, which are a little bigger than tootsie roll pops
Love & Pebble

Promising review: "This feels amazing in the morning to wake my face up. It reduces puffiness (especially my bags under the eyes) and leaves my skin feeling smooth. The pops were fun to use and easy to put together. Once they were frozen, they came out of the mold effortlessly. You can refreeze the pops and use again. One side of the mold I fill with just water so I can massage my face a little longer without wasting product. This is going to be my favorite thing in the summer. The mask smelled like a blend of fresh banana and papaya, no artificial scents. It left my skin feeling supple. I can’t wait for more masks to come out!"—Linda Nguyen

Get it from Love & Pebble for $46, and get a mask refill for $29.

Love & Pebble is a woman–owned beauty brand that uses no dyes/fragrances, is cruelty-free, and uses sustainable packaging.

11. The Crème Shop 2-in-1 Facial Foam Cleanser acts as your double cleansing routine in just *one* product. The green tea, white lily, and rice water–based formula removes makeup, combats acne, and softens skin with just a quick lather.

The tube of brightening cleanser
The Creme Shop

Promising review: "For the past two years, I have purchased and used this product every two months. Not only does it remove my makeup neatly, but the green tea ingredient helps to soothe skin irritation. Please do not discontinue this product as I am planning to purchase it continuously. Thank you!" —Jessica

Get it from The Crème Shop for $10 or from Amazon for $9.99.

The Crème Shop is a Korean American–owned brand, and all of their skincare products are manufactured in Korea.

12. And The Crème Shop How Do Eye Look Under Eye Patches are not only fully adorable with their night sky print, but are packed with retinol, caffeine, and vitamin C to help put dark circles to BED.

A model in the under eye patches
The Creme Shop

Promising review: "I'm OBSESSED. Was skeptical at first, but they actually brighten up my dark circles and make me look more alive and refreshed! 10/10 would recommend." —Kristy

Get them individually or in sets from The Crème Shop for $4+ or a three-pack from Amazon for $15.99 (available in four patterns).

13. Kim Chi Candy Lips Scrub lightly exfoliates and hydrates (hello vitamin E and jojoba oil) — with a refreshing minty scent to boot. Just rinse off and follow up with your favorite mask or balm for softer, smoother lips.

The tubes of scrub with a swatch of product to show the texture

Promising review: "This is the first time I tried the lip scrub and I love it! I’m a huge fan of the lip mask and take it everywhere and I’m using it at home as well lol. Use this before the lip mask and your lips will love you for it!" —The V.

Get it from Kim Chi Chic Beauty for $10.

Kim Chi Chic Beauty is a makeup brand founded by Korean-American drag queen Kim Chi, best known for competing on the eighth season of RuPaul's Drag Race. The brand also donates 2% of their sales prices to The Trevor Project to help prevent suicide among LGBTQ youth.

14. Glow Recipe’s Watermelon Glow Sleeping Mask works like a facial WHILE YOU SLEEP — the breathable, oh-so bouncy formula is made with soothing watermelon (duh), hyaluronic acid, and AHAs to moisturize *and* resurface your skin while you snooze. Aaaand it won't get all over your pillow.

The jar of the pink viscous mask, with a hand scooping some out with a tool

Promising review: "Miracle-worker. This mask is amazing. Even after the first use, I woke up to baby-soft, even toned skin. Not to mention it smells like heaven! After extended use, I don't need to exfoliate as often and my skin in consistently baby-soft, I have sensitive skin but have no issues with this mask. It's so good!" —Kresme

Get it from Glow Recipe or from Sephora for $45.

Glow Recipe was founded by Sarah Lee and Christine Chang. Their very popular skincare products are cruelty-free and free of parabens, sulfates, and phthalates. You may have also seen them on Shark Tank in 2015!

15. And Glow Recipe Niacinamide Dew Drops are alllllll over TikTok for a reason. They work instantly aaaand over time to boost your skin's brightness (without any glitter). Use a couple drops before your makeup as a primer, alone as a serum, or as a last step for a dewy finish to ~show off your glow~.

A model with glowing skin holding the pump bottle
Glow Recipe

Promising review: "I LOVE this product! The first product I tried was the Avocado Sleeping mask and wanted to try more. I used this product first as a primer and my skin looked more beautiful than it ever has! I started using it as a serum to get the benefits and my skin is happy and literally glowing. I have never had a product work so well and did not know my skin could look like this!" —Cat T.

Get it from Glow Recipe or from Sephora for $34.

16. Acaderma Barrier Booster is a great go-to if your product-trying ways (who hasn't overdone the chemical exfoliation, amirite?) haven't been the beeeest for your moisture barrier. This reduces irritation immediately and builds your protection back up thanks to its soothing, antioxidant rich powerhouse ingredients.


Promising review: "This serum is in such a lovely consistency and my oily combo sensitive skin loves it!! It’s super lightweight and has no stickiness after using it. Even during the days when my skin barrier is extremely compromised and weakened, it never caused any redness or irritation. Definitely going to repurchase!" —Ashley

Get it from Acaderma for $68 (also available in a mini size).

Acaderma is an Asian-owned, woman-owned skincare company making vegan, science-backed (with in-house research biologists) products that are great for your skin. Each product has a whole page on the science behind its formulation, and it's *so* interesting to read!

17. And Acaderma Chrono Warp Restoring Essence plumps skin and reduces the appearance of fine lines, with a potent blend of retinol, peptides, ceramides that restore ~collagen cross-linking~ and elasticity.

A model holding the bottle of product in the bath

Promising review: "I noticed a major difference in my skin after ONE USE. I woke up with super tightened, plump, and hydrated skin. The texture of my face was so smooth, and my skin looked glowing and refreshed...even my pores were smaller! This has a very light texture, and blends easily into the skin. I don’t usually overhype products for no reason, and this guy seriously works wonders." —Sara

Get it from Acaderma for $90 (also available in a mini size).

18. Allies of Skin Peptides and Antioxidants Daily Treatment goes on like a moisturizer, but does way more. It's chock-full of various peptides, brighteners, fat-soluble vitamin C, and more to protect skin from environmental stressors and reduce the appearance of tired skin, large pores, and wrinkles.

The squeeze tube of product

Promising review: "I love this moisturizer/treatment! My skin drinks it up. I love that there is no scent. I have sensitive, combo skin that leans dry. This has changed my skin. I'm still using my first bottle, and already have a second one ready to go! Pores are smaller and skin is more smooth and hydrated. I'm so happy I finally took the plunge! Definitely worth the price." —Courtney L.

Get it from Allies of Skin for $109.

Allies of Skin is Singaporean and LGBTQ+-owned, founded by Nicolas Travis when he couldn't find the right products and ingredients to treat his acne. Allies of Skin products are free of irritants and designed for people of all ages, genders, and skin tones.

19. And Allies of Skin Promise Keeper Blemish Sleeping Facial works while you snooze to refine skin's texture, soothe irritation and redness, and reduce the appearance of old blemishes and congestion. Who's ready for bed?!

Hands holding the squeeze tube of product

Promising review: "After reading ALL the reviews on this product on multiple sites I was very excited to try this and it truly hasn’t disappointed. I have had hormonal acne ever since coming off the pill a few years ago and this has been the only thing that works. Took about two months to really see a difference and now my skin is the best its been in years. My tube lasted about three and a half months (using it almost every night!), which for me justifies the price. Have repurchased :)" —Jennifer M.

Get it from Allies of Skin for $120.

20. PSA Heroine Superfood Glow Toner has all your favorite ingredients, like AHAs, niacinamide, centella asiatica, licorice root and more to brighten skin and say "buh-bye" to blemishes, without causing irritation and WHILE adding extra moisture. You love to see it!

The bottle of product with text highlighting ingredients mentioend above

Promising review: "I have super dry, sensitive, rosacea prone skin. Almost every chemical exfoliant I try is too harsh and leaves my skin barrier damaged. I ordered this on a whim, and I do not regret it! I use it one to two times a week, and it leaves my skin glowing and my complexion even. My skin barrier doesn't feel compromised at all. It is very gentle on the skin while producing noticeable results." —Anonymous

Get it from PSA for $29.

PSA is Allies of Skin's sister brand, also founded by Nicolas Travis, with Gen Z in mind. Hello more accessible price points and fun packaging! And PSA is designed with the same ideals — including clinically-backed and irritant-free formulations.

21. And PSA The Most Super Nutrient Hydration Serum quenches your skin's thirst and plumps it up without feeling sticky like so many hyaluronic acid–based serums. Several reviewers mention how this is their favorite one they've ever tried!

The dropper bottle of product

Promising review: "This is such a unique serum because it's not like your ordinary fluid HA serum... it has a great texture and great additional ingredients such as Kombucha and my skin just drinks it up!" —Ken S

Get it from PSA for $35.

22. Em Cosmetics Face Cuddle glides right over your skin and offers a travel-friendly (no drips! no spillage!) dose of squalene-based hydration and protection. Skin benefits, no greasy residue, and a boost of glow? Sign me up.

A model applying the stick to their cheekbone
Em Cosmetics

You can also use it on your hands!

Promising review: "Love the face cuddle sooo much as my skin tends to be dry in air-conditioned place. Easy to use and it doesn't feel sticky but very light and sort of watery. It's become my must-have thing in my bag everywhere I go."—Aziey A.

Get it from Em Cosmetics for $34.

Em Cosmetics was founded by YouTuber, makeup artist, and entrepreneur Michelle Phan.

23. Blume Meltdown Acne Oil is great spot treatment to use pre-moisturizer whenever you feel a breakout coming on — it'll help soothe, heal, and reduce inflammation while you get your Zzs in. You can also add it to your favorite clay mask!

A model applying the spot treatment

Get it from Blume for $28.

Promising review: "Best oil for adult acne! My favorite acne treatment by far!! Everything else dried me out or would make my acne worse. Because my acne is hormonal, not teen acne, I reacted to all of the drying products that are so popular. This oil is super hydrating, doesn’t cause breakouts and actually helps heal my skin and improves clarity. I add a pump of it to my DIY clay face masks once a week too, and it works great in that combo. It also smells amaaaazing. Couldn’t believe my eyes!" —Sophia G.

Blume is run by two sisters making period and skincare products for teens and adults alike.

24. Aavrani Softening Hydra-Whip is made with coconut milk, rosehip oil, and other nourishing but not super-heavy ingredients. 100% of clinical trial participants say it made their skin softer.

A model with three dots of the moisturizer on their face

Promising review: "The Hydra-Whip moisturizer is the perfect balance — not too heavy/oily but still leave your skin feeling perfectly soft and hydrated. I use this every morning and leaves my skin feeling moisturized and healthy for at least 10-12 hours. I have normal to dry skin - especially in the winter and this product serves me well in both warm and cold climates — highly recommend!!" —Anisha D.

Get it from Aavrani for $55.

Aavrani is an Indian American-owned brand and is inspired by Indian beauty rituals and backed by clinically-proven benefits (listed under each product!).

Want more cool recommendations from businesses owned by Asian Americans and Pacific Islanders? Check out Cool Asian-Owned Businesses Our Readers Really Love!

Also, feel free to enjoy all of BuzzFeed's APAHM 2021 coverage!

The APAHM banner
BuzzFeed / Kathy Hoang