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The Blank Pages In "The New York Times" Today Were An Ad

20th Century Fox's The Book Thief makes history.

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Today, for the first time ever, The New York Times featured two seemingly blank pages in their A (Main News) section.

The pages, free of images or text besides a small URL at the bottom, were ads for The Book Thief, a movie adaption of the award-winning novel by Markus Zusak.

The ads are particularly powerful sitting next to the news of the day.

The campaign and film aims to ask what a world would be like without words.

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