A movie poster for Ecosse Films' Diana was recently placed by the Flame of Liberty statue at the Pont de l'Alma tunnel, the site of the car crash that killed Diana, The Princess of Wales. Making this yet another chapter in the biopic's struggle with the British public and press, who have called the film "dull" and "royal with cheese." A spokesperson for the film's French distributor, La Pacte, who are in charge of placing the posters, told Deadline London that the location was a "coincidence." They say that the site was part of "global networks that include several hundred, even thousands of posters." The image has since been taken down.
No official statement has been released by the production company or the royal family. However, a friend of the late Princess told the Daily Mail:
I really don't have any words to describe how I feel about this cynical and shameless attempt to publicise a film that should never have been made. To have made a film so speculative and as this is disgusting enough, but to then advertise it on the spot at which she died is despicable.I cannot imagine that any company could stoop so low. It is a terrible intrusion into her memory, not to mention the lives of her sons, whose feelings are often forgotten in these stories.