5 Ways To Build Your Brand On Instagram

Hashtags, imagery, strategy, colour, and how they can improve your business.

Let’s start off with some statistics. Instagram has 500 million active monthly
users, in addition to sharing an average of 95 million photos/videos per day. These numbers seem staggering, because they are. It’s 2018, and social media

has become an integral part of many people’s lives.

So, where should you start? Here are 4 things you should consider when making the perfect Instagram post.

1. Your hashtags

@realestate_bysophie / Via easyagentpro.com

Hashtags are one of the most powerful tools on Instagram. You can post up to

30 hashtags on each post, but don’t let this number intimidate you. Copying and pasting a set collection of trending hashtags to each post will maximize your

views. In fact, a post with one hashtag will have an average of 12.6% more
engagement than a post with none.

Here’s a tip: In order to avoid your post looking cluttered with hashtags, post the hashtags as a comment, that way they are invisible to whoever is looking at your post! #ad #branding #yvr #buzzfeed

2. Your Colour Palette

heleneinbetween.com / Via heleneinbetween.com

60% of the top brands on Instagram use a consistent filter. This is largely due to the fact that it looks great. People love to see an established aesthetic. First of all, it’s visually pleasing and secondly it looks professional. The easy way to (sort-of) achieve this is to use a specific filter on all of your images. However, the best way to do so is to pick a colour palette and stick to it. If you have an image that strays from your chosen palette, make a few posts that begin to integrate the colours into your feed in order to maximize consistency.

3. Your Images

@kimkardashian / Via Instagram: @https://www.instagram.com/kimkardashian/?hl=en

The key to successfully using Instagram for your business is to promote without being annoying. One of the best ways to do so is to pick and choose your images carefully. You should only use images that have great resolution and are visually striking. If a potential client/customer sees a great image that they’re looking for, they could possibly share it, along with your name!

4. Your Strategy

dscribe.net / Via dscribe.net.au

If you want to maximize your accounts potential to expand your brand and increase your business, you should have a strategy. You should at least make three posts per day at the right time. The optimal posting times are 5:00pm and 10:00pm. In addition to that, engage when you can. If a user comments on a post, reply as fast as possible. Keep in mind that social media for most people is a personal tool, so by connecting with people on Instagram you are building relationships that can perhaps benefit your business in the future!

Instagram can be an easy and effective way to showcase your products, style, and personality and also get leads, referrals and sales! With the high social engagement of Instagram, you can have more of an effect on potential clients than cold calling, mailing and door knocking. Your online presence can go a long way so take the time to build it.