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3 Simple Steps To Taking A Promotional Picture For Justin Bieber As Told By Little Mix

What do you mean I have to take a picture to promote Justin Bieber's single?

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Justin Bieber has been getting his celeb friends to promote his new single for him by posting pictures of them with a sign counting down until "What Do You Mean" is released.

Ed Sheeran even made a song for it.

After seeing those pics, I bet you were wondering, how does this happen? How are the photos taken? How does it all work? Now we know exactly how to pose for those pictures, because Little Mix got caught by photographers in the midst of it all.

The third step is you don't even use the picture you originally took for whatever reason, and instead send a different version of the picture to Justin Bieber for his promotional use.