1. Demonstrate a comprehensive understanding of the game.
2. Harness an unparalleled knowledge of tactics.
3. Never be afraid to state the obvious.
4. Try to learn a new word each day and use it in a sentence.
5. Educate the audience.
6. Use suitable points of comparison to express yourself.
7. Be clear and concise to ensure you get your point across.
8. Immerse yourself in the sport.
9. Never contradict yourself.
11. Use your own experience to provide an insight into the mind of a professional.
12. Know how to spot a potential superstar.
13. Instil confidence in your own ability.
14. Highlight the increasing influence of sports science.
15. Become a human encyclopaedia of football history.
16. Understand the technical side of the game.
17. Recognise what makes a player tick.
18. Always support a fellow professional.
19. Understand the elements.
20. And finally, make a clear distinction between home life and work.
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