James Avery, who played Uncle Phil on the '90s hit series The Fresh Prince of Bel-Air, died on New Year's Eve in Glendale, Calif., at age 68.
Shortly after the news broke, this tweet appeared, purporting to be from Fresh Prince co-star Will Smith.
It has been retweeted almost 100,000 times at time of writing.
This sort of hoax, whereby fake accounts exploit celebrity deaths in a bid to garner huge numbers of retweets, is becoming increasingly common. Last month, in the wake of Nelson Mandela's death, a fake tweet purporting to be by Paris Hilton went viral.