Norwich’s Alan Partridge Christmas Lights Are The Best Thing

What does it have to do with Christmas? Who cares. A-ha!

1. This was the scene in Norwich last night.

3. The city’s traditional Christmas light switch-on climaxed with a massive singing illumination of Norwich’s most famous son, Alan Partridge.

The soundtrack? Roachford’s “Cuddly Toy”, of course, which you’ll remember from the opening sequence of Alpha Papa.

5. Lasers were involved.

7. And even though Alan himself couldn’t be there.

9. There were plenty of lookalikes there to take his place.

Plus his friend Michael, played by Simon Greenall (right).

11. A representative from the Lord Mayor of Norwich office said: “Norwich City Council’s Christmas switch-on is always a special occasion but with the face of Alan Partridge lighting up in all its glory, this really is one to remember.”

13. Amazing. It was all done to promote the arrival of Alpha Papa on Blinkbox. And as marketing stunts go?

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Luke Lewis is BuzzFeed's Head of European Growth and is based in London.
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