Here’s a surprise: in terms of shares, The Guardian and Mail Online had the same top story on March 5. Both sets of readers went crazy for the “protein could be as harmful as smoking” story. And yet the editors of the print editions in each case led with something else. At the Guardian, the international crisis over Ukraine was the splash.
It’s hard to imagine the word “selfie” ever appearing on the front page of The Daily Telegraph, but the publication’s online readers lapped up this fighter pilot selfie story (10k shares). A further sign that readers love health-related scare stories: this article about the supposed dangers of sugar was both widely shared online, and selected for the front page of the print edition.