1.This product is for the man who wants to crochet, but is worried that crocheting is too feminine. But still wants to do it, just while being constantly reassured that it's not too feminine.
2.The person who wants to use this thinks colour is a bit "girly". Not a specific colour, that is. All colour. All colour is a bit "girly".
3.This is designed to appeal to the man who wants a bath bomb, who wants while using that bath bomb to be reminded of a grenade. To be able to hold that grenade in his hand and be reassured that the scent of rosemary does not make him any less of a man.
4.This is for someone who feels that looking at the face of a fully clothed man is uncomfortable.
5.This appeals to the same man who is definitely scared to have his male friend put his sun cream on. He uses sun cream for men, because his skin is manly and therefore different.
6.The intended purchaser of this spent many long, inadequate showers staring at a loofah that was right there but he couldn't use. Because it wasn't a man's loofah.
7.This achieves the aspirational, sophisticated femininity of a boutique, but for people who self-identify as a bro. A large subset, I'm sure.
8.Somewhere, a man was asked to do the dishes, and he responded by explaining that he would, except that the dish soap was just too lemony. It'd affect him too much.
9.Lemon and cherry are just too fruity for this man, so these lozenges must be clearly delineated as for men.
10.There was a man who put on a pair of leggings, and said "NO! I like and want to wear these leggings, but I cannot, for leggings are not for men like me. Meggings? MEGGINGS? Yes, they MUST be for me. What a stupendous day!"
11.This is a card for the man who wants to display his support for iconic images of the demonstration of women's economic power – but only if men do it.
12.These are marketed towards men who want a room to smell like old beer.
13.The man buying this has, up to now, never eaten chocolate. Never had a Twix or a KitKat Chunky, because chocolate is for women. His life has been sadly staring at the racks in the newsagent, then sadly leaving, knowing he can never have the chocolate.
14.A man is suddenly panicking that his failure to drink gin and tonic up to this point has rendered him a lesser man.
15.The colour of this phone has men questioning everything about themselves.
16.To buy this, a man would have to think that "sport" was a good scent. Because all other scents are too specific, too close to what a woman might wear. But "sport"? That's manly as hell. Men like sport.
17.Many Q-tips are just too feminine to deal with manly ears.
18.For people who want to follow the teachings of Buddha, but worry that as a man, he is too womanly.
19.Because men want to smell like abs?
20.The man buying this has not been using soap up to this point.