back to top

25 Clever Ways To Grow Your Email Marketing List

We have some bad news: your email marketing database decreases by about 22.5% every year. Why? Your contacts' email addresses may change as they move from one company to another. Others may opt-out of your email communication or perhaps they finally abandoned that old AOL address.

Posted on

Email Marketing

As a marketer, you have to make sure you're constantly adding fresh contacts to your email marketing campaigns so that you can keep your numbers moving up and up.

If you're not working on building your email list already, or you've run out of ideas on how to do so, gives us 25 simple ways to grow your email list.

Email List Building: How to Grow Your Email Database for Free Using Email

1) First step: create remarkable email content. Your content needs to be amazing and interesting if you want people to stay subscribed or want them to forward your emails to their friends, family, and colleagues, and other people not on your list.

2) Encourage your current email subscribers to share and forward your emails by including social sharing buttons or an "Email to a Friend" button. This is a great way to gain access to new networks, friends, and colleagues, all people who might sign up for your list. Always include a "Subscribe" text-based link at the bottom of your emails so your new eyes have a way to to join your email lists.

3) Try promoting an online contest or a free giveaway. Have entrants sign-up or submit using their email address. And, as always, promote your contest or giveaway on social media!

4) You can create multiple email subscriptions types that you can use to send more targeted content to specific people on your email lists. Email recipients are more likely to click through emails that have been targeted to them. Creating multiple, targeted subscription types will increase the chance that visitors will subscribe to one of them.

5) Reinvigorate a stale email list with an opt-in campaign. Do you have an older list that you think is mostly decayed? Create an engaging opt-in message and send it to your old list. That way you can encourage contacts to re-opt-in and at the same time promise that you will remove all contacts who don't respond. Though it might seem counterintuitive to remove folks from your email lists in order to grow them, emailing only engaged contacts will improve your deliverability and increase the odds of your email getting shared with those outside your current contacts database.

6) Add a link to your signature that leads people to a landing page where they can sign up for your mailing list.

How to Grow Your Email Database for Free with New Content

7) Create a lead generation offer -- like a free ebook -- and require visitors to provide their email address in order to download it.

8) Create a free online tool or resource and have users sign up with their email address.

How to Grow Your Email Database Using Social Media

9) Promote your lead generation offers on Twitter. Create a Twitter campaign to promote an ebook or a free resource to your followers that requires an email address to redeem.

10) Use your Facebook page and timeline to promote an offer that requires an email address submission. Always encourage your followers to share--add social sharing buttons to the landing pages and thank-you pages that you send.

11) Add a call-to-action button to the top of your Facebook business page. Link the call-to-action button to a landing page that requires an email address for access.

12) Publish links to gated offers on your LinkedIn company page or in appropriate and relevant LinkedIn group discussions.

13) Use Pinterest to promote offers that require email sign-up.

14) Leverage your company's YouTube channel. Add calls-to-action and URLs in your videos to encourage people to subscribe to your list. Include links to relevant landing pages in your videos' text descriptions.

15) Promote offers and email sign-up through your Google+ page by making use of your Google+ updates and your Google+ "About" section.

How to Grow Your Email Database for Free on Your Website

16) Link to offers that capture email signups throughout your website. Don't make people dig around your site to stumble across subscription options. Keep your offers up front, and include calls-to-action on just about every page of your website. Key pages to consider are your website's homepage, the main page of your blog, your 'About Us' page, and your 'Contact Us' page.

17) When creating content for guest blogging opportunities, include a call-to-action as well as a link for readers to subscribe to your site's blog or email database in your author byline.

How to Grow Your Email Database with a Partner

18) Run a promotion on a partner website or email newsletter that targets a new but appropriate audience to collect email addresses from a fresh source.

19) Host a co-marketing offer with a partner -- like an ebook or webinar -- and ask them to promote the registration to their audience. After it's released, swap leads.

How to Grow Your Email Database with Traditional Marketing/Advertising

20) Collect email addresses at offline events like trade shows and import them into your database. Be sure to send these contacts a welcome email that confirms their opt-in to your list.

21) Host your own offline, in-person events like meetups, conferences, hackathons, or educational panels, and collect registrations online using email addresses.

22) Encourage prospects in a traditional marketing campaign, like direct mail, to opt in to receive email communications instead. Include a shortened URL with UTM parameters to an online signup, and allow readers to opt out of direct mail. You'll save some trees in the process!

23) Host an online webinar and collect email addresses at registration.

24) Leverage paid search ads to link to a landing page with an email sign-up.

25) Add a QR code to your print marketing collateral that people can scan to opt in to your email database.

These are all examples of things you can start doing today to increase your business' email database. Many of them are crazy easy and not difficult to do. The key is to attack email list building from as many angles as possible. As you grow your email list, you'll be able to nurture it with middle-of-the-funnel offers that allow you to convert early-stage leads into sales-ready ones.

This post was created by a member of BuzzFeed Community, where anyone can post awesome lists and creations. Learn more or post your buzz!