Skip To Content

    People Are Freaking Out Over This Pink Mac And Cheese That Kraft Is Releasing For Valentine's Day

    Yuck?? Or yum?? 🍭🍬

    Kraft is releasing a PINK MAC AND CHEESE!!!

    A Valentine's Day-themed promotional for the pink Kraft mac and cheese that features roses, candy hears, and the word "Candy" in fancy lettering
    Business Wire

    PINK!!!

    AND IT TASTES LIKE CANDY???

    Another promo for the pink Kraft mac and cheese, featuring the mac and cheese in a candy heart-shaped box as a bowl
    Business Wire

    CANDY!!!

    Yes, you read that correctly. Kraft Heinz just announced the limited-edition flavor yesterday — and they're giving away 1,000 of them just in time for Valentine's Day.

    This Valentine’s Day, we’re giving 1,000 lucky lovebirds the chance to turn their mac and cheese into sweet, pink #CandyKraftMacAndCheese. To enter and see official rules, visit: https://t.co/4IVysaCuYy. NO PURCHASE NECESSARY. Ends 2/8/2021

    So, how does this pink candy-flavor thing work? Well, apparently, giveaway recipients will receive a kit that includes the original Kraft Macaroni & Cheese, PLUS a candy packet that turns the mac and cheese pink and adds a ~sweet~ flavor.

    A box of original Kraft Macaroni and Cheese next to a bowl of the pink limited-edition flavor
    Nicholas Kamm / AFP via Getty Images / Business Wire

    The giveaway officially started yesterday, Jan. 27 and ends on Feb. 8. And for the winners, the limited-edition treat will be delivered by Feb. 14.

    Now, listen. I am a mac and cheese LOVER, so I am equal parts curious and shaken by this — but I'm not the only one.

    Paramount Pictures

    Some people on Twitter are very much here for this — or at least curious about it:

    @kraftmacncheese I’m single and ready to eat this alone on vday

    This is real this is me I’m exactly where I’m supposed to be https://t.co/4jSwpQWiUb

    @kraftmacncheese I don’t know whether to enter or call the police?!?!

    And some aren't as open to the idea:

    You could make me regular Kraft mac and cheese for Valentine's dinner and I would be perfectly happy but if you make this we're breaking up. https://t.co/qhrRMK1fM9

    Kraft is releasing a pink candy flavored Mac & cheese for Valentines Day. Look, I’ll eat unicorn Mac, Hot Cheeto or Cheeto jalapeño Mac, I’ll eat most kinds of Mac and cheese. But Kraft has crossed the line. Too far, Kraft, too far.

    As one of the great voices of our generation has so eloquently said - thank you, next: https://t.co/yK0bCjmznN

    And others just had some hilarious jokes about the whole thing:

    Nobody: Kraft: Hey, pink candy cheese! https://t.co/2pAdaH51Qu

    Honey what's wrong, you've barely touched your Kraft pink mac and cheese for Valentine's Day that tastes like candy https://t.co/ZE3cSb5z85

    Now, I know I have questions. Is it dinner? Is it dessert??? What does the candy flavor even taste like???

    Business Wire

    I need answers.

    But anyway, would YOU try this pink candy-flavored mac and cheese? Let me know in the comments below!

    And hey, if you're trying to enter this giveaway, you can get all the info here.