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    People Are Freaking Out Over This Pink Mac And Cheese That Kraft Is Releasing For Valentine's Day

    Yuck?? Or yum?? 🍭🍬

    Kraft is releasing a PINK MAC AND CHEESE!!!

    A Valentine's Day-themed promotional for the pink Kraft mac and cheese that features roses, candy hears, and the word "Candy" in fancy lettering


    Another promo for the pink Kraft mac and cheese, featuring the mac and cheese in a candy heart-shaped box as a bowl

    Yes, you read that correctly. Kraft Heinz just announced the limited-edition flavor yesterday — and they're giving away 1,000 of them just in time for Valentine's Day.

    This Valentine’s Day, we’re giving 1,000 lucky lovebirds the chance to turn their mac and cheese into sweet, pink #CandyKraftMacAndCheese. To enter and see official rules, visit: NO PURCHASE NECESSARY. Ends 2/8/2021

    So, how does this pink candy-flavor thing work? Well, apparently, giveaway recipients will receive a kit that includes the original Kraft Macaroni & Cheese, PLUS a candy packet that turns the mac and cheese pink and adds a ~sweet~ flavor.

    A box of original Kraft Macaroni and Cheese next to a bowl of the pink limited-edition flavor

    Now, listen. I am a mac and cheese LOVER, so I am equal parts curious and shaken by this — but I'm not the only one.

    Some people on Twitter are very much here for this — or at least curious about it:

    @kraftmacncheese I’m single and ready to eat this alone on vday

    This is real this is me I’m exactly where I’m supposed to be

    @kraftmacncheese I don’t know whether to enter or call the police?!?!

    And some aren't as open to the idea:

    You could make me regular Kraft mac and cheese for Valentine's dinner and I would be perfectly happy but if you make this we're breaking up.

    Kraft is releasing a pink candy flavored Mac & cheese for Valentines Day. Look, I’ll eat unicorn Mac, Hot Cheeto or Cheeto jalapeño Mac, I’ll eat most kinds of Mac and cheese. But Kraft has crossed the line. Too far, Kraft, too far.

    As one of the great voices of our generation has so eloquently said - thank you, next:

    And others just had some hilarious jokes about the whole thing:

    Nobody: Kraft: Hey, pink candy cheese!

    Honey what's wrong, you've barely touched your Kraft pink mac and cheese for Valentine's Day that tastes like candy

    Now, I know I have questions. Is it dinner? Is it dessert??? What does the candy flavor even taste like???

    But anyway, would YOU try this pink candy-flavored mac and cheese? Let me know in the comments below!

    And hey, if you're trying to enter this giveaway, you can get all the info here.