Mitchel White, Managing Director at Reward talks us through how RIPT have grown sales and increased engagement and average order values.
Who are RIPT?
Before we jump straight into the campaign, let’s introduce RIPT.
RIPT are a Salford based fitness wear brand established in 2011. They manufacture high quality gym wear for men and women focused on simple design and quality manufacturing. True to its northern roots, RIPT stands for determination, grit and perseverance, something people in the north are pretty well known for.
A crowded ecommerce market
Getting targeted with micro influencer marketing
Reducing reliance on social media
Reducing reliance on sales
RIPT is thriving in a tough retail market.
Working with Reward they were able to increase sales, engagement and average order values by focusing on building trust with their audience and mixing tried and tested tactics with new twists on marketing strategy.
Retail might be having a tough time, but this success story proves that ecommerce stores can still thrive.