back to top

5 Reasons Why Small Businesses Should Invest In SEO

Search engine optimization is instrumental in helping small businesses to create robust, fast, and user-friendly websites which rank in favorable positions in search engines. When this happens, it helps in bringing qualified potential customers to these sites who end up buying hence conversion. Through SEO, you can build brand awareness. This comes about as a result of your site appearing in a prime position on the search engine results pages.

Posted on

If you have been looking for reasons why you should deep your feet into waters of search engine optimization for your small business, below are some of them.

User-friendliness of Websites

Through SEO, you can create a smoother, faster, and user-friendly website. The traditional function of search engine optimization is to optimize your website for search engines. However, things have changed and user experience is taking the lead. A website that is clean, well-structured, and uncluttered can compel a visitor to stay a little bit longer and this decreases the bounce rate.

Highly relevant content helps in keeping your readers happy because the content may answer some of the questions they have and even help them find what they are looking for on your site. By making users happy, search engines also become happy and this leads to a higher ranking.

Gateway to More Customers

Among the main reasons why small businesses have a website is to outdo competition and enhance their customer base. Otherwise, it may not make monetary sense to invest thousands of dollars in marketing. Generally, businesses with an SEO optimized website brings in lots of customers and grows twice as fast.

SEO is arguably one of the most affordable yet efficient forms of marketing in existence today. The kind of customers it brings are those who are actively seeking for a service or product like the one you offer. Spending a few hours of your energy, time, and money helps in bringing targeted traffic to your website.

Improved Conversion Rates

Because optimized websites are faster to load and easy to surf and read, they are likely to grab and hold your customers attention. With time, your base of loyal customers increases and the same applies to returning visitors and subscribers.

Building Brand Awareness

With high SEO rankings come brand awareness. Whenever your small business site appears on the first page of search engines like Google, Yahoo, and Bing, chances are high your customers will trust you. It therefore makes sense to invest in SEO as a small business that has a quest to build its brand. As opposed to the 90s, search engines are now playing a huge role in either making or breaking your brand.

Bypassing Competition

If you consider two businesses operating in the same industry and offering similar products for sale at the same price, an optimized website can make the difference. Customers from local searches will be able to find you with ease. When everything else is equal, search engine optimized websites can be the only difference between you and your competitor.

Having seen how powerful SEO is, the next hurdle is to outdo your competition. For this, you need a strong link building strategy which your SEO specialist can help you come up with it and even implement it.

This post was created by a member of BuzzFeed Community, where anyone can post awesome lists and creations. Learn more or post your buzz!