Uh oh. Everyone’s favorite microblogging service (and that’s literally EVERYONE) is seeing a bit of failure after its huge enforcement by the queen of all media recommendations, @Oprah. Twitter’s retention rate (that’s those who stay with the service after one month) has dropped to over 60% after Oprah pimped the site on her show and was at 30% before the growth.
You can pretty much guess the future quitters by their first tweet. If it’s any variation of “Seeing what this Twitter thing is all about…” they’re goners.